Digital Menu Boards - Introduction

  • A digital menu board is an electronic display system wherein paper menus are displayed in digital format on-screen in the form of images and videos.
  • Digital menu boards mostly include images with trendy colors and animated drawings with optimal font size to improve the readability of boards from a distance.
  • Digital menu boards also include content management software (CMS), which helps to update or edit the digital menu content as per the requirement of customers. Digital menu boards are controlled by a digital menu board software to display various food menu items, promotional offers, recipes, and cuisine information on LCD or LED screens.
  • Attractive digital menu boards are an essential part of marketing campaigns, which helps attract customer attention to restaurants by displaying pictures of happy customers in video format on a digital display.
  • Installation of a digital menu board in restaurants reduces the waiting time for customers and helps provide better customer experience.

digital menu boards market size and forecast

Global Digital Menu Boards Market: Dynamics

Global Digital Menu Boards Market: Key Drivers

  • Adoption of digital technology to increase sales in restaurants is a key factor that is expected to propel the demand for digital menu boards
  • Demand for digital menu cards is expected to increase during the forecast period in order to improve the work efficiency of employees and to increase the speed of service for better customer experience
  • Displaying high-definition logos and content in image and video format to enhance customer interest and brand recognition is estimated to further propel the digital menu boards market during the forecast period
  • However, increasing spending by retailers on online advertising is estimated to hamper the market
  • Increase in adoption of digital menu boards in restaurants for contactless engagement of customers during the COVID-19 situation is expected to generate significant opportunities for the market

digital menu boards market dynamics

Impact of COVID-19 on the Global Digital Menu Boards Market

  • Increase in cases of COVID-19 has impacted several industries, which is resulting in economic slowdown across the globe. This pandemic has created disruptions in supply chain management in numerous industry verticals and has had a negative impact on the restaurant industry
  • Lockdowns have led to the closure of several restaurants and cafes during the pandemic situation, some on a temporary while others on a permanent basis, which has impacted the economy of countries across the globe
  • Availability of workforce has declined due to social distancing rules imposed by governments during the COVID-19 situation, which is posing a challenge to restaurants owners to take orders from customers using printed paper menu cards. This factor has fuelled the demand for digital menu boards during the pandemic situation.
  • Hence, COVID-19 is projected to have a positive impact on the digital menu boards market during the forecast period

North America to Hold Major Share of the Global Digital Menu Boards Market

  • In terms of region, the global digital menu boards market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America is estimated to be a prominent market for digital menu boards during the forecast period. Increase in number of restaurants and adoption of digital menu boards in the food industry are estimated to fuel the market in the region.
  • Rise in investment in the digital menu boards market in Europe has boosted the sale of restaurant food in the region, which is expected to drive the demand for digital menu boards in the region
  • Increase in adoption of digital technology in the restaurant menu system in Middle East & Africa is expected to increase the rate of adoption of digital menu boards in the region
  • Increase in penetration of AI and AR technologies in the restaurant industry in Asia Pacific is estimated to drive the demand for the digital menu boards in the region during the forecast period
  • Rise in investment in digital menu boards in South America and reduced cost of printing new menus are estimated to boost revenues of restaurants in the region

digital menu boards market outlook by region

Global Digital Menu Boards Market: Competition Landscape

  • Several global players of digital menu boards are active in the market with a strong presence
  • In August 2020, TouchBistro Inc., a key player in the digital menu boards market, acquired a Boston-based loyalty and CRM software provider TableUp to help restaurants turn one-time customers into loyal customers using CRM and marketing tools

Key Players Operating in Global Digital Menu Boards Market Include:

  • AU Optronics Corporation
  • BrightSign LLC
  • BenQ Corporation
  • Coates Signco Pty Ltd
  • Daktronics, Inc.
  • Fastsigns International Inc.
  • Intuilab SAS (Intuiface)
  • Lanesquare Technology Pvt Ltd. (Pickcel)
  • Mvix (USA), Inc.
  • NCR Corporation
  • NoviSign Digital Signage Inc.
  • Panasonic Corporation
  • Samsung Electronics Co., Ltd.
  • Shanghai Goodview Electronics Co., Ltd.
  • The Howard Company, Inc.
  • TouchBistro Inc.

Global Digital Menu Boards Market: Research Scope

Global Digital Menu Boards Market, by Component

  • Hardware
  • Software

Global Digital Menu Boards Market, by Display Size

  • Below 32 inch
  • Between 32 and 52 inches
  • Above 52 inch

Global Digital Menu Boards Market, by Deployment

  • On-premises
  • Cloud

Global Digital Menu Boards Market, by End-user

  • Restaurants
  • Casual Dining
  • Family Style
  • Fine Dining
  • Coffee Shops
  • Pizza Parlor
  • Others

Global Digital Menu Boards Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
  • Strategic Frameworks: The study offers how organizations are setting both short-term and long-term strategic plans. Our team of experts collaborate and communicate with you to understand these to make your organizations sustainable and resilient during tough times. The insights help them decide sustainable competitive advantage for each business units.
  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
  • Business Composability for Sustainability (C-S): Constant strategy planning for sustainability characterizing our C-S framework in the report has become more relevant than before in the face of disruptions caused by pandemics, recessions, boom and bust cycles, and changing geopolitical scenario. The TMR study offers a high level of customization to help you achieve business composability. Composable enterprises are increasingly gaining the attention of CXOs in order to help them combat market volatility. Our analysts and industry experts help you wade through such uncertainties and guide you to become a smart sustainable business in entirety.

The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Digital Menu Boards Market