Digital Marketing Software: Introduction

  • Digital marketing software is a powerful marketing strategy adopted by business merchants. Digital marketing, also known as online marketing, includes advertisement through email, social media websites, and web marketing. Digital marketing software consists of meeting customers at many different touch points, and using content to move them along their journey, including important segments such as search engine optimization (SEO).
  • Digital marketing software allows companies to strengthen and build their customer relationships using multiple digital marketing channels such as social networking sites and instant messaging services.
  • Digital marketing software encompasses online display advertisements within any application or website; it generally occurs before, during and/ or after a video stream on the internet.
  • The global digital marketing software market is projected to expand at a rapid pace during the forecast period, due to increasing demand to adopt innovative ways of marketing to attract customers in the digital world.
digital marketing software market

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Global Digital Marketing Software Market: Dynamics

Global Digital Marketing Software Market: Key Drivers and Restraints

  • Increase in demand for automation of marketing processes is expected to boost the digital marketing software market during the forecast period.
  • Increasing technological advancements and changing consumer behavior have encouraged advertisers to adopt innovative ways of advertising. This is primarily because the currently consumer is more focused on brands and products. Hence, demand for digital marketing software is expected to increase during the forecast period.
  • Rise in adoption of Augmented Reality (AR) and Virtual Reality (VR) technology in digital marketing is expected to boost the demand for digital marketing software across the globe.
  • Increase in online shopping and significant shift in consumer buying patterns have pushed the demand for digital marketing software
  • Increasing popularity of mobile advertising with increasing adoption of smartphones, smart televisions etc., in rural and urban areas across the globe is estimated to propel the global digital marketing software market during the forecast period
  • Increasing trend of location-based advertising, video advertising, and social media advertising across the globe is anticipated to boost the demand for digital marketing software during the forecast period
  • Integration challenges or compatibility issues of digital marketing software tools with other business applications is anticipated to hinder the digital marketing software market.
  • Additionally, security and privacy concerns about confidential data is expected to hamper the digital marketing software market during the forecast period
digital marketing software market 1

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Impact of COVID-19 on the Global Digital Marketing Software Market

  • The COVID-19 pandemic has caused a significant drop in advertising spending by end-users. For instance, according to the Interactive Advertising Bureau, spending on advertisements are down 9% on average across Europe, with Germany and France falling by 7% and 12% respectively. Additionally, in China, advertising revenue is down by around 15%. During the COVID-19 pandemic, in-home media usage, TV viewership, and use of social platforms and streaming services is increasing; hence, advertisers are adapting a digital advertising marketing strategy. This, in turn, is projected to have a positive impact on the global digital marketing software market.

North America to Hold Major Share of the Global Digital Marketing Software Market

  • In terms of region, the global digital marketing software market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America dominated the global digital marketing software market in 2019. Most of the major brands and companies are finding a broader target audience to promote their content and market their products and services online, thus, driving the demand for digital marketing software in the region.
  • The digital marketing software market in Asia Pacific is projected to expand at a rapid pace during the forecast period. This can be attributed to growing investments by telecommunication players on providing high-speed internet services, which in turn increases the adoption of smart devices, OTT platforms, social media platforms etc. which indirectly propels the digital marketing software market.
digital marketing software market 2

Global Digital Marketing Software Market: Competition Landscape

Several local, regional, and international players are active in the digital marketing software market with a strong presence. Rapid technological advancements have led to opportunities in the global digital marketing software market. Digital marketing software vendors are focused on an inorganic growth strategy such as strategic collaborations and merger and acquisition activities with technology partners, to develop innovative and advanced solutions to improve their offerings and market reach.

Key Players Operating in the Global Digital Marketing Software Market

  • Act-On Software
  • Adobe Inc.
  • Hubspot, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute

Global Digital Marketing Software Market: Research Scope

Global Digital Marketing Software Market, by Component

  • Software
    • Customer Relationship Management
    • Email Marketing
    • Social Media Advertising
    • Search Marketing
    • Web Content Management
    • Marketing Automation
    • Others (Campaign Management, Video Advertising)
  • Services
    • Professional
    • Managed

Global Digital Marketing Software Market, by Deployment

  • On-premises
  • Cloud

Global Digital Marketing Software Market, by Enterprise Size

  • Small & Medium Enterprises
  • Large Enterprises

Global Digital Marketing Software Market, by End-user

  • Banking, Financial Services & Insurance
  • Transportation & Logistics
  • Consumer Goods
  • Retail & E-commerce
  • Education
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • IT & Telecommunication
  • Travel & Hospitality
  • Others

This upcoming business intelligence report is intended to be a one-stop market research solution to guide organizations in taking timely and effective decisions for their business growth. The ongoing study is the culmination of our deep expertise on data science methods, combined with an unparalleled understanding of the external environment and analysis of the industries. Each of the reports by TMR aims at offering a detailed scrutiny of the value chain of our current and prospective customers, takes them from identifying value propositions, and subsequently assist their business executives to implement right strategies to create customer value. We believe that creating and sustaining the customer value is the key pivot on which business executives can create profits for their organizations and increase the market shares, continuously and with sustainability.

Each of our touchpoints through which we engage with the organization/enterprise during the primary research enables us to understand the internal environment it operates in and the ways in which the external environment influences its growth.

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We look at myriad components of internal and external business environment affecting the growth strategies of organizations. Some of the broader aspects that we focus on are:

  • Our team of Analysts and Support Teams always strive to see the bigger picture in life cycle stages of any industry
  • The Teams focus on obtaining valuable insights into different models of competitive advantage while making an internal environment analysis
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Some areas of assessing market dynamics that are used in the research models and methodologies adopted by our analysts can be summarized as:

  • Corporate and business strategies underlying new brand positioning strategies
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These will help create and sustain competitive advantage for our prospects and current customers.

Key focus areas and agenda that underpin and catalyze our primary and secondary research initiatives and endeavors are:

  • What are some of the core competencies and distinctive competencies of new entrants and established players in the industry we are analyzing?
  • What are some of the branding opportunities that are emerging at a rapid pace?
  • What are the major competitive forces and elements of external environment shaping the industry life cycle stages of most organizations?
  • Why some competitive strategies are popular than others among leaders in a certain market?
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  • Identifying whether market-push or market-pull strategies are more relevant to a certain product or a service?

Disclaimer: This ongoing market research study is a meticulously planned activity where a broad array of factors and aspects that shape the marketing environment and industry are taken into account. However, keeping in mind the constantly changing nature of business dynamics and changing strategic intents, we are always actively making iterations and modifications in our approaches. As always, we are ready to tailor our insights and guidance to suit your requirements. Engage with us to know what more is there for your CXOs.

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Digital Marketing Software Market