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Digital Map Market: Snapshot

A digital map is an electronic map system, primarily designed for representing a particular road, area, or any specific geographical location. It includes major rivers; tourist attractions; and important landmarks such as airports, hospitals, etc.. It is built on a combination of graphic elements that are assigned to it in the form of electronic information. It is more accurate than a printed map and can be easily updated. In more recent times, many technological advancements have taken place in the digital map market. The automotive and Internet-enabled smartphone sectors widely use digital map technology. Therefore, the digital map market is expected to expand at a rapid pace in the coming years. Digital mapping technology can also be used to compute distances between different places. Technical advancements in digital cartography are making the process much accurate, quicker, more practical, and interactive than before. Increase in the use of geospatial information across the world is primarily driving demand for digital maps. This is anticipated to drive the market over the forecast period. Moreover, increase in demand for digital maps from the automotive industry is expected to fuel the digital map market in the near future. However, free availability of crowdsourced digital maps is projected to inhibit the growth of the digital map market across the world. The digital map market is likely to reach a value of US$ 30,615.4 Mn by 2026 from US$ 8,043.5 Mn in 2017, expanding at a CAGR of 16.2% during the forecast period.

digital map market

Based on type, the digital map market can be segmented into software solutions, maps (data) and services. The web-based software solutions sub-segment of the software solutions segment accounted for a significant market share globally in 2017. The sub-segment is projected to hold its leading position over the forecast period. The mobile app-based software solutions sub-segment of the software solutions segment is estimated to expand at a rapid pace during the forecast period due to a significant user base of mobile apps in North America and Europe.

In terms of application, the outdoor maps segment accounted for a major share of the market and is estimated to maintain its leading position over the forecast period. Increase in the adoption of outdoor maps in the automotive industry and Internet-enabled smartphone and portable devices is expected to propel demand for them during the forecast period. Advantages of digital maps such as easy and efficient operations, competitive edge, and better connection with communities, cost reduction, transparent nature, and improved decision making are fueling the application of digital maps in outdoor use. In terms of application, the indoor navigation/positioning segment can be further divided into airports, retail stores, health care facilities, and others. The retail stores sub-segment can be further classified into hypermarkets/supermarkets and departmental stores. Retail stores is a prominent sub-segment of the indoor navigation/positioning segment. The use of digital maps in retail stores is evolving steadily due to an increase in demand for location-based real-time information from users.

The market in North America is anticipated to contribute significantly to revenue in the near future due to a large base of existing users in the region. The market in Europe and South America is anticipated to follow a similar trend between 2018 and 2026. Furthermore, the market in Middle East & Africa is likely to expand at a robust CAGR in the coming years.

Attracted by the progressively expanding digital map market and underlying embryonic demand, many small and large scale enterprises are driven to invest in digital map software solutions and services. System or software solutions developers and integrators and professional services providers across industries are strengthening their position in the digital map market. Product innovation and upgrade of research and development are constantly taking place in the digital map market. For instance, in May 2011, Autonavi Software Co. Ltd. announced the launch of a new version of its mobile map application for the Android operating system. Prominent players as identified in the digital map market and profiled in the study include Apple Inc., Autonavi Software Co. Ltd., HERE Technologies, Navinfo Co., Ltd., TomTom NV, INRIX Inc., Environmental Systems Research Institute (ESRI), and Google Inc.

Digital Map Market: Overview

This comprehensive report Digital Map Market - Global Industry Analysis Size Share Growth Trends and Forecast 2018 - 2026 by Transparency Market Research analyzes and provides growth forecast for the digital map market at the global and regional level. In terms of region, the market has been classified into Asia Pacific, South America, North America, Middle East & Africa, and Europe. The report provides analysis for the period 2016–2026, wherein 2018 to 2026 is the forecast period and the base year is 2017. An in-depth and unbiased market assessment has been made to offer readers insightful and accurate analysis. The report emphasizes on all the major trends and services that play a key role in the expansion of the digital map between 2018 and 2026. It also focuses on restraining factors, market drivers, and opportunities of the digital map market during the forecast period.

The report includes detailed value chain analysis and opportunity analysis, which is focused on providing a widespread view of the global digital map market. The Porter’s Five Forces analysis is also provided to understand the competitive scenario in the global digital map market. The study incorporates digital map market attractiveness analysis, in which market segments such as software solutions, map (data), and services are benchmarked based on their market size, growth rate, and attractiveness in terms of opportunity. In order to provide a complete analysis of the overall competitive scenario in the digital map market, attractiveness analysis of every geographic region mentioned in the report has been provided.

An overview of the digital map market detailing key trends and dynamics has been included for providing a clear understanding of market ecosystem forces. The dynamics include impact analysis of market restraining factors and drivers and opportunities for the digital map market. Additionally, the report provides analysis of business strategies adopted by market leaders in the digital map market. Trends and services related to digital map systems along with their applications have also been explained in the report.

Global Digital Map Market: Scope of the Report

The study provides a decisive view on the global digital map market, broadly segmented by based on type into software solutions, map (data), and services and in terms of  by application into indoor navigation/positioning and outdoor maps. Further, the report provides a detailed breakdown of the digital map market across geographic regions, which include North America, Europe, Asia Pacific, Middle East & Africa and South America, thus providing valuable insights at the micro and macro levels.

The report highlights the competitive scenario within the digital map market, ranking all the major players according to key recent developments and their geographic presence. The insights into the digital map market are a result of our extensive primary interviews, secondary research, and in-house expert panel reviews. These market estimates have been analyzed by considering the impact of different economic, political, social, legal, and technological factors.

The market in North America has been segmented into the U.S., Canada, and Rest of North America. Furthermore, the market in Europe has been analyzed across France, Germany, the U.K., and the Rest of Europe. The digital map market in Asia Pacific has also been segmented at the country level into China, Japan, India, and the Rest of Asia Pacific. The Middle East & Africa region covers GCC Countries, South Africa, and Rest of Middle East & Africa. Similarly, South America includes Brazil and the Rest of South America. This report provides all the strategic information required to understand the digital map market along with types and applications of digital maps.

Global Digital Map Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary sources such as annual reports, company websites, SEC filings and investor presentations, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, World Bank database, and industry white papers are usually referred to for developing a preliminary understanding of the market.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the digital map market across geographies. Primary interviews are usually conducted on an ongoing basis with industry experts and participants in order to obtain the latest market insights and validate existing data and analysis. Primary interviews offer new and fresh information on important factors such as market trends, market size, competitive landscape, growth trends, etc.. These factors help validate and strengthen secondary research findings. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.

Global Digital Map Market: Competitive Dynamics

The research study includes profiles of major companies operating in the global digital map market. Market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments. Parameters such as investment and spending and developments by major players of the market are tracked. Some of the key players in the digital map market are HERE Technologies, Autonavi Software Co. Ltd., Navinfo Co., Ltd., Apple Inc., INRIX Inc., TomTom NV , Environmental Systems Research Institute (ESRI), and Google Inc. among others.

The digital map market has been segmented as follows:

Global Digital Map Market


  • Software Solutions
    • Web-based
    • Desktop
    • Mobile App
  • Maps (data)
  • Services


  • Indoor Navigation/Positioning
    • Airports
    • Retail Stores
      • Hypermarkets/Supermarkets
      • Departmental Stores
    • Health Care Facilities
    • Others (Educational Institutes, Museums, Other Commercial Buildings)
  • Outdoor Maps
    • Automotive
    • Mobile & Internet
    • Government & Utilities
    • Real Estate/Construction
  • Others (Energy & Mining, Agriculture, etc.)


  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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Digital Map Market

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