Digital Audio Workstations (DAWs) Market - Snapshot

A digital audio workstation (DAW) is an electronic system, primarily designed for recording, editing, and playing back digital audio files. In more recent time, numerous technological advancements are taking place in the audio and video market. Media and entertainment sectors use a wide variety of active digital audio workstations. Thus, the digital audio workstations market is expected to witness strong growth in the coming years. Music production software, also popularly known as digital audio workshop (DAW), is a widely used software for digital recording, musical composition, creating electronic music, and other musical applications. Popular DAWs software include Cockos REAPER, Image-Line FL Studio, Logic Pro X, Pro Tools, Ableton Live, Steinberg Cubase, Propellerhead Reason, and Bitwig Studio. The increasing number of DJs and live programs across the world is primarily driving the demand for digital audio workstations which is expected to result in growth of the market over the forecast period. Moreover increasing demand for digital audio recording from the media and entertainment industry is expected to fuel the growth of the market over the forecast period. However, limited number of highly skilled and trained users is projected to inhibit the growth of the DAWs market across the world. The market for digital audio workstations is forecast to reach US$ 16,454.9 Mn by 2026 from US$ 7,778.9 Mn in 2017, recording a CAGR of 8.8%.

Based on component, the digital audio workstations market is segmented into software and services. In terms of revenue, under the software segment, suite software segment accounted for significant market share globally in 2017 and is projected to hold its leading position over the forecast period. Moreover, this segment is estimated to witness strong growth over the forecast period due to its huge user base in North America and Europe. On the other hand, operating and maintenance services segment is also estimated to witness significant growth over the forecast period after system integration services segment due to its increasing application in different end-use sectors. In terms of OS compatibility, the Mac OS segment accounted for major share of the market and is estimated to maintain its leading position over the forecast period. Increasing adoption of Mac OS in recording and editing digital audio files is expected to propel the demand over the forecast period. Mac provides a better all-round solution for many users, because of excellent build quality and the stability of Mac OS. On the basis of deployment, cloud is one of the most favored segments of digital audio workstations, and is evolving steadily due to increasing number of users in different end-use industries. Based on end-use sector, the global digital audio workstations market is categorized into commercial and non-commercial sector. In terms of revenue, under the commercial segment, the professional sector widely utilizes DAWs software and services to record, edit, and produce digital audio music files.

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Remarkable number of existing users across the North America region is anticipated to generate maximum revenue for the digital audio workstations market over the forecast period. Europe and South America are anticipated to follow a similar trend during 2018 – 2026. Further, Middle East & Africa is forecasted to witness significant CAGR growth after South America and APAC.

Attracted by this steadily expanding market and underlying embryonic demand, many small and large enterprises are driven to invest in the market for digital audio workstations software and services. System or software developers, to integrators and professional services providers across industries are strengthening their position in the digital audio workstations market. Product innovation and upgrade of research and development are constantly taking place in the digital audio workstations market. For instance, in December 2014, Acoustica, Inc. released Mixcraft 7 and Mixcraft Pro Studio 7, after two years of research and development. Some of the prominent players as identified in the digital audio workstations market and profiled in the study include - Ableton AG, Acoustica, Inc., Avid Technology, Inc., Cakewalk, Inc., BandLab Technologies, Presonus Audio Electronics Inc., MAGIX Software GmbH, Steinberg GmbH, Adobe Systems, Inc., and Mark of the Unicorn.

Digital Audio Workstations (DAWs) Market: Overview

This comprehensive report by Transparency Market Research analyzes and provides growth forecast for the digital audio workstations (DAWs) market at the global and regional level which includes Asia Pacific, South America, North America, Middle East & Africa (MEA), and Europe. The report provides analysis for the period 2016–2026, wherein 2018 to 2026 is the forecast period and the base year is 2017. An in-depth and unbiased market assessment has been made to offer readers insightful and accurate analysis. The report emphasizes on all the major trends and services playing a key role in the growth of the digital audio workstations market over the period 2018 - 2026. It also focuses on the restraining factors, market drivers, and opportunities of the market during the said period.

The report includes a detailed opportunity analysis, which offers an extensive view of the global digital audio workstations market. The Porter’s Five Forces analysis is also provided to understand the competitive scenario in the market. The study incorporates market attractiveness analysis, where in the market segments, for instance software and services are benchmarked based on their market size, growth rate, and attractiveness in terms of opportunity. In order to give a complete analysis of the competitive scenario in the digital audio workstations market, every geographic region mentioned in the report is provided with attractiveness analysis.

Overview of the market, detailing key market trends and dynamics has been included to provide a clear understanding of ecosystem forces. Dynamics includes impact analysis of market restraining factors, drivers, and opportunities of the digital audio workstations market. Additionally, the report also provides analysis of different business strategies being adopted by market leaders of the digital audio workstations market. Trends and services related to digital audio workstation systems along with their applications have also been explained in the report.

Global Digital Audio Workstations (DAWs) Market: Scope of the Report

The study provides a decisive view of the global digital audio workstations market, broadly segmented by component as software and services; by OS compatibility as Mac, Windows, and others; by deployment as on-premise and cloud; and by end-use as commercial and non-commercial. Further, the report provides a detailed breakdown of the digital audio workstations market across geographic regions which include North America, Europe, Asia Pacific, Middle East & Africa, and South America, thus providing valuable insights at micro and macro levels.

The report highlights the competitive scenario within the digital audio workstations market, thus ranking all the major players according to the key recent developments and their geographic presence. The insights for the digital audio workstations market are the result of our extensive primary interviews, secondary research, and in-house expert panel reviews. These market estimates have been analyzed by considering the impact of different economic, political, social, legal, and technological factors.

On the basis of country, North America market is segmented into the U.S., Canada, and Rest of North America. Furthermore, the Europe market is analyzed across France, Germany, U.K., and Rest of Europe. APAC digital audio workstations market is also segmented at country level which include China, Japan, India, and Rest of Asia Pacific. Middle East & Africa region covers G.C.C. countries, South Africa, and Rest of Middle East & Africa. Similarly, South America region includes Brazil and Rest of South America. This report provides all the strategic information required to understand the digital audio workstations market along with its component and end-use.

Global Digital Audio Workstations (DAWs) Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research and expert panel reviews. Secondary sources such as annual reports, company websites, SEC filings and investor presentations, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, World Bank database, and industry white papers are usually referred for developing preliminary market understanding.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews of the digital audio workstations market, across geographies. Primary interviews are usually conducted on an ongoing basis with industry experts and participants in order to get latest market insights and validate the existing data and analysis. Primary interviews offer new and fresh information on important factors such as market trends, market size, competitive landscape, growth trends, etc. These factors help to validate and strengthen secondary research findings. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.

Global Digital Audio Workstations (DAWs) Market: Competitive Dynamics

The research study includes profiles of major companies operating in the global digital audio workstations market. Market players have been profiled in terms of attributes such as company overview, financial overview, business strategies, and recent developments. Parameters such as investment & spending, and developments by the major players of the market are tracked. Some of the key players in the digital audio workstations market are Ableton AG, Acoustica, Inc., Avid Technology, Inc., Cakewalk, Inc., BandLab Technologies, Presonus Audio Electronics Inc., MAGIX Software GmbH, Steinberg GmbH, Adobe Systems, Inc., and Mark of the Unicorn among others.

The digital audio workstations (DAWs) market has been segmented as follows:

Global Digital Audio Workstations (DAWs) Market

By Component

  • Software
    • Stand-alone
    • Suite
  • Services
    • System Integration
    • Operating and Maintenance

By OS Compatibility

  • Mac
  • Windows
  • Others (Android, Linux, iOS etc.)

By Deployment

  • On-premise
  • Cloud

By End-use

  • Commercial
    • Professional
    • Music Industry
  • Non-Commercial
    • Education
    • Enterprises

By Geography

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • The U.K.
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC Countries
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America