COVID-19 Intensifies Demand for Digital Asset Management

The COVID-19 pandemic has brought immense value to the digitization aspect. Many companies and organizations are digitally transforming themselves to be in tandem with the changing customer behavior and circumstances. Automation has become one of the necessary aspects due to the volatility of the COVID-19 infection rise. Many companies and industries are adopting automation mechanisms to reduce human intervention to prevent the spread of the virus. With the emergence of COVID-19, the demand for digital asset management platforms has increased extensively. Hence, based on these aspects, the digital asset management market is prognosticated to observe an upward trajectory during the forecast period of 2017-2025.

A company needs a well-established digital model to increase their influence across the digital arena. To boost these aspects, digital asset management platforms serve as a boon. With the emergence of COVID-19, the demand for digital asset management platforms has increased and will have a profound impact on the growth structure in the upcoming years.

digital asset management market

Benefits Etched to Digital Asset Management Solutions to Add Value to Growth Trajectory

A digital asset management platform is used for storing, retrieving, and organizing rich media and management of digital rights and permissions. These assets generally include engineering blueprints, processed data files, web pages, videos, audios, and graphics. The digital asset management solutions enable a specific user to review, edit, or share data through a centralized interface. These benefits enable digital asset management solutions to have a prominent role in applications across sectors like banking, manufacturing, information technology, education, and others. Organization of digital assets has become a priority for many companies and industries. Thus, these factors will invite profitable growth for the digital asset management market.

Transparency Market Research (TMR) has conducted systematic research on the digital asset management market through various tools and techniques. The three factor approach (Analyze. Research. Compile.) brings various insights for the stakeholders and CXOs that prove to be of great benefit. According to the analysts at TMR, the global market for digital asset management is expected to expand at a CAGR of 15.6% during the forecast period of 2017-2025. The global digital asset management market was valued at US$ 1732.5 Mn in 2016 and is expected to reach US$ 6327.8 Mn in 2025.

Cloud-Based and SaaS-based Digital Asset Management Solutions to Bring Steady Growth

Due to the COVID-19 pandemic, the demand for cloud-based and SaaS-based digital asset management solutions has increased mainly due to the growing trend of remote work. With the onset of the pandemic, a large number of organizations switched to remote work. To enable data accessibility at any location, cloud-based or SaaS-based solutions play a crucial role. As compared to on-premise digital asset management solutions, the global market will attract substantial growth from cloud-based solutions.

‘Pay-As-You-Go’ Model Gaining Momentum

The players in the digital asset management market are striving to introduce flexible payment subscriptions to provide ease of payment to the end-users. The ‘pay-as-you-go’ model is trending among the digital asset management market landscape. For instance, MediaValet, a standalone digital asset management platform has low initial pricing and has the pay-as-you-go option for additional cloud storage or add-on features. Furthermore, it can also be integrated with Microsoft products, Drupal, Oracle, Adobe Creative Cloud, and others. Such factors bode well for the growth of the digital asset management market.

Analysts Viewpoint

The COVID-19 pandemic will accelerate the growth cycle of the digital asset management market to a considerable extent. The growing influence of digitalization among numerous companies will set the stage for the growth of the digital asset management market. The players in the digital asset management market should focus on providing unique pricing solutions to attract a massive consumer base. Furthermore, the players should also invest in research and development activities for introducing new features.

Global Data Asset Management Market: Overview

Digital asset management helps in storing and managing important data for future reference and access. The market for digital asset management is expected to witness strong growth during the forecast period owing to the increasing application in marketing and sales. Furthermore, the use of DAM for video management solutions is also set the drive the demand for the market.

There are several factors aiding the demand for digital asset management market. The global emergence of rise in labor wages is resulting into the need for process automation in order to increase the efficiency at workplace. The use of DAM reduces expenses by eliminating the time needed for searchingthe files, posting files to desired locations,re-creating missing files, and delivering them via FTP, discs, or drives. Furthermore, it improves the revenue by creating and delivering assets and campaigns for more devices and platforms. In addition, it improves the collation at work by distributing teams which work together towards a desired goal.

Going further, the case of increasing labor wages has led to the need for automation in manufacturing industries. Moreover, the use of automation not only reduces the need for human labor but also increases the efficiency of operation and reduces the chances of human error. Furthermore, processing industries such as chemical processing, pulp and paper, oil refineries are gradually shifting towards automation to sustain in the competitive environment. The increase demand for process automation is directly driving the need for digital asset management as it is used for storing, organizing and retrieving rich media and managing digital rights and permissions which are essential in any automation process.

The changing global scenario portrays the increased demand for digital marketing solutions and applications in different organization for various purposes such as asset analytics and other lifecycle and rights management. Moreover, the enterprises have started focusing on the high value of data which needs to be stored securely.  In addition, it is difficult to manage and maintain complex data sets manually. The use of DAM helps the IT department in organizing the data and securing it from unwanted access. This factor is further driving the demand for DAM globally.

However there are certain issues which are limiting the growth of the DAM in the global market. The high cost of DAM software is one of the primary factors hindering the growth of the market. Furthermore, the security concerns of the data stored in cloud based DAM software is another factor limiting their demand in the market.

Global Data Asset Management Market: Segmentation

The global digital asset management market has been segmented by solutions, deployment model, application and geography. By solutions, the market has been categorized intoasset & metadata archiving, video management, web content management, creative tool integration and lifecycle & rights management among others. Furthermore, the market has been segregated by deployment model into enterprise, on premise and cloud deployment model among others. By application, the market has been segmented into marketing, sales, information technology and photography and graphic designing among others. Each of the segmented has been studies in different regions such as North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

Global Data Asset Management Market: Scope of the Report

The global report of digital asset management market also includes the key trends expected to affect the demand and supply of the asset management systems in future. Moreover, the market attractiveness of the various types of solutions have been included in order understand the future opportunities of these segments. The global market of digital asset management has been tracked in terms of revenue from 2017 to 2025 where in 2016 has been considered as the base year of the study.

The report also includes a detailed company profile of the major players which includes the company overview, product segments, and financial performance over the last three years, SWOT analysis and the business strategies adopted by them. The key players profiled in this report include IBM Corporation (U.S.), Hewlett Packard Enterprise (U.S.), Dell EMC (U.S.), Oracle Corporation (U.S.), Boeing (U.S.), Amazon Web Services (U.S.), Microsoft Corporation (U.S.), Commvault (U.S.), Symantec Corporation (U.S.), Opentext Corporation (U.S.) and Canto, Inc. (U.S.).

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

The Global Digital Asset Management market can be segmented as follows;-

By Solutions

  • Asset & Metadata Archiving
  • Video Management
  • Web Content Management
  • Creative Tool Integration
  • Lifecycle & Rights Management
  • Others

By Deployment Model

  • Enterprise
  • On-premise
  • Cloud
  • Others

By Application

  • Marketing
  • Sales
  • Information Technology
  • Photography & Graphic Designing
  • Others

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East and Africa
    • United Arab Emirates
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Rest of Latin America

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Section 01 Preface       
1.1 Report Scope & Market Segmentation   
1.2 Research Highlights     

Section 02 Research Methodology    

Section 03 Executive Summary – Digital Asset Management Market  

Section 04 Market Overview     
4.1 Market Introduction    
4.2 Market Trends     
4.3 Market Dynamics     
       4.3.1 Drivers and Restraints: Snapshot Analysis  
       4.3.2 Drivers Emerging trend of shifting from on premises to cloud based solutions Increased awareness towards data integrity  
       4.3.3 Restraints High cost of cloud based software Concern over data security & safety   
       4.3.4 Opportunities Increasing application in media, retail and entertainment industries
4.4 Market Attractiveness Analysis by solutions, 2016  
4.5 Market Share of Key Players, 2016   

Section 05 Global Digital Asset Management Market Analysis : By solutions 
5.1 Global Digital Asset Management Market, By Solutions: Definitions 
5.2 Global Digital Asset Management Market, by Solutions: Key Trends 
5.3 Global Digital Asset Management Market, by Solutions, 2016 Vs 2025 
5.4 Global Digital Asset Management Market Forecast By Solutions 

Section 06 Global Digital Asset Management Market Analysis : By Deployment Model 
6.1 Global Digital Asset Management Market, By Deployment Model: Definitions 
6.2 Global Digital Asset Management Market, by Deployment Model: Key Trends 
6.3 Global Digital Asset Management Market, by Deployment Model, 2016 Vs 2025 
6.4 Global Digital Asset Management Market Forecast By Deployment Model 

Section 07 Global Digital Asset Management Market Analysis : By Application 
7.1 Global Digital Asset Management Market, by Application: Definitions 
7.2 Global Digital Asset Management Market, by Application: Key Trends 
7.3 Global Digital Asset Management Market, by Application, 2016 Vs 2025 
7.4 Global Digital Asset Management Market Forecast By Application 

Section 08 North America Digital Asset Management Market Analysis, 2016–2025
8.1 North America Digital Asset Management Market: Overview 
8.2 North America Digital Asset Management Market, by Solutions 
8.3 North America Digital Asset Management Market Forecast By Solutions
8.4 North America Digital Asset Management Market, by Deployment Model 
8.5 North America Digital Asset Management Market Forecast By Deployment Model 
8.6 North America Digital Asset Management Market, by Application 
8.7 North America Digital Asset Management Market Forecast By Application 
8.8 North America Digital Asset Management Market, by Country 
8.9 North America Digital Asset Management Market Forecast By Country 

Section 09 Europe Digital Asset Management Market Analysis, 2016–2025
9.1 Europe Digital Asset Management Market: Overview 
9.2 Europe Digital Asset Management Market, by Solutions 
9.3 Europe America Digital Asset Management Market Forecast By Solutions
9.4 Europe Digital Asset Management Market, by Deployment Model 
9.5 Europe Digital Asset Management Market Forecast By Deployment Model 
9.6 Europe Digital Asset Management Market, by Application 
9.7 Europe Digital Asset Management Market Forecast By Application 
9.8 Europe Digital Asset Management Market, by Country 
9.9 Europe Digital Asset Management Market Forecast By Country 

Section 10 Asia Pacific Digital Asset Management Market Analysis, 2016–2025
10.1 Asia Pacific Digital Asset Management Market: Overview 
10.2 Asia Pacific Digital Asset Management Market, by Solutions 
10.3 Asia PacificDigital Asset Management Market Forecast By Solutions
10.4 Asia Pacific Digital Asset Management Market, by Deployment Model 
10.5 Asia Pacific Digital Asset Management Market Forecast By Deployment Model 
10.6 Asia Pacific Digital Asset Management Market, by Application 
10.7 Asia Pacific Digital Asset Management Market Forecast By Application 
10.8 Asia Pacific Digital Asset Management Market, by Country 
10.9 Asia Pacific Digital Asset Management Market Forecast By Country 

Section 11 Middle East & Africa Digital Asset Management Market Analysis, 2016–2025
11.1 Middle East & Africa Digital Asset Management Market: Overview
11.2 Middle East & Africa Digital Asset Management Market, by Solutions 
11.3 Middle East & Africa Digital Asset Management Market Forecast By Solutions
11.4 Middle East & Africa Digital Asset Management Market, by Deployment Model 
11.5 Middle East & Africa Digital Asset Management Market Forecast By Deployment Model 
11.6 Middle East & Africa Digital Asset Management Market, by Application 
11.7 Middle East & Africa Digital Asset Management Market Forecast By Application 
11.8 Middle East & Africa Digital Asset Management Market, by Country 
11.9 Middle East & Africa Digital Asset Management Market Forecast By Country 

Section 12 Latin America Digital Asset Management Market Analysis, 2016–2025
12.1 Latin America Digital Asset Management Market: Overview 
12.2 Latin America Digital Asset Management Market, by Solutions 
12.3 Latin America Digital Asset Management Market Forecast By Solutions
12.4 Latin America Digital Asset Management Market, by Deployment Model 
12.5 Latin America Digital Asset Management Market Forecast By Deployment Model 
12.6 Latin America Digital Asset Management Market, by Application 
12.7 Latin America Digital Asset Management Market Forecast By Application 
12.8 Latin America Digital Asset Management Market, by Country 
12.9 Latin America Digital Asset Management Market Forecast By Country 

Section 13 Company Profiles
13.1 IBM Corporation
       13.1.1 Company Details
       13.1.2 Market Presence
       13.1.3 SWOT Analysis
       13.1.4 Financial
       13.1.5 Strategic Overview
13.2 Hewlett-Packard Enterprise
       13.2.1 Company Details
       13.2.2 Market Presence
       13.2.3 SWOT Analysis
       13.2.4 Financial
       13.2.5 Strategic Overview
13.3 Dell EMC 
       13.3.1 Company Details
       13.3.2 Market Presence
       13.3.3 SWOT Analysis
       13.3.4 Financial
       13.3.5 Strategic Overview
13.4 Oracle Corporation 
       13.4.1 Company Details
       13.4.2 Market Presence
       13.4.3 SWOT Analysis
       13.4.4 Financial
       13.4.5 Strategic Overview
13.5 Amazon Web Services 
       13.5.1 Company Details
       13.5.2 Market Presence
       13.5.3 SWOT Analysis
       13.5.4 Financial
       13.5.5 Strategic Overview
13.6 Microsoft Corporation
       13.6.1 Company Details
       13.6.2 Market Presence
       13.6.3 SWOT Analysis
       13.6.4 Financial
       13.6.5 Strategic Overview
13.7 Commvault
       13.7.1 Company Details
       13.7.2 Market Presence
       13.7.3 SWOT Analysis
       13.7.4 Financial
       13.7.5 Strategic Overview
13.8 Symantec Corporation
       13.8.1 Company Details
       12.8.2 Market Presence
       13.8.3 SWOT Analysis
       13.8.4 Financial
       13.8.5 Strategic Overview
13.9 OpenText Corporation
       13.9.1 Company Details
       13.9.2 Market Presence
       13.9.3 SWOT Analysis
       13.9.4 Financial
       13.9.5 Strategic Overview
13.10 Canto, Inc.
       13.10.1 Company Details
       13.10.2 Market Presence
       13.10.3 SWOT Analysis
       13.10.4 Financial
       13.10.5 Strategic Overview

List of Tables

Table 1 Global Market Size (USD Million) Forecast, By Solutions, 2016 – 2025
Table 2 Global Market Size (USD Million) Forecast, By Deployment Model, 2016 – 2025 
Table 3 Global Market Size (USD Million) Forecast, By Application, 2016 – 2025 
Table 4 North America Digital Asset Management Market, Revenue (USD Mn and Forecast, By solutions, 2016–2025 
Table 5 North America Digital Asset Management Market, Revenue (USD Mn and Forecast, By Deployment Model, 2016–2025 
Table 6 North America Digital Asset Management Market, Revenue (USD Mn and Forecast, By Application, 2016–2025 
Table 7 North America Digital Asset Management Market, Revenue (USD Mn and Forecast, By Country, 2016–2025 
Table 8 Europe Digital Asset Management Market, Revenue (USD Mn and Forecast, By solutions, 2016–2025 
Table 9 Europe Digital Asset Management Market, Revenue (USD Mn and Forecast, By Deployment Model, 2016–2025 
Table 10 Europe Digital Asset Management Market, Revenue (USD Mn and Forecast, By Application, 2016–2025 
Table 11 Europe Digital Asset Management Market, Revenue (USD Mn and Forecast, By Country, 2016–2025 
Table 12 Asia Pacific Digital Asset Management Market, Revenue (USD Mn and Forecast, By solutions, 2016–2025 
Table 13 Asia Pacific Digital Asset Management Market, Revenue (USD Mn and Forecast, By Deployment Model, 2016–2025 
Table 14 Asia Pacific Digital Asset Management Market, Revenue (USD Mn and Forecast, By Application, 2016–2025 
Table 15 Asia Pacific Digital Asset Management Market, Revenue (USD Mn and Forecast, By Country, 2016–2025 
Table 16 Middle East & Africa Digital Asset Management Market, Revenue (USD Mn and Forecast, By solutions, 2016–2025 
Table 17 Middle East & Africa Digital Asset Management Market, Revenue (USD Mn and Forecast, By Deployment Model, 2016–2025 
Table 18 Middle East & Africa Digital Asset Management Market, Revenue (USD Mn and Forecast, By Application, 2016–2025 
Table 19 Middle East & Africa Digital Asset Management Market, Revenue (USD Mn and Forecast, By Country, 2016–2025 
Table 20 Latin America Digital Asset Management Market, Revenue (USD Mn and Forecast, By solutions, 2016–2025 
Table 21 Latin America Digital Asset Management Market, Revenue (USD Mn and Forecast, By Deployment Model, 2016–2025 
Table 22 Latin America Digital Asset Management Market, Revenue (USD Mn and Forecast, By Application, 2016–2025 
Table 23 Latin America Digital Asset Management Market, Revenue (USD Mn and Forecast, By Country, 2016–2025

List of Figures

Figure 1 Report Scope 
Figure 2 Market Size, Indicative (USD Million) 
Figure 3 Market Size, By solutions, 2025 (USD Million) 
Figure 4 Market Share, By Regions, 2016 & 2025
Figure 5 Key Trends
Figure 6 Market Attractiveness Analysis by solutions 2016
Figure 7 Global Digital Asset Management Market,  by Solutions, 2016 Vs 2025 
Figure 8 Global Digital Asset Management Market,  by Deployment Model, 2016 Vs 2025 
Figure 9 Global Digital Asset Management Market,  by Application, 2016 Vs 2025 
Figure 10 North America Digital Asset Management Market Revenue Share Analysis, by Solutions, 2016 and 2025
Figure 11 North America Digital Asset Management Market Revenue Share Analysis, by Deployment Model, 2016 and 2025
Figure 12 North America Digital Asset Management Market Revenue Share Analysis, by Application, 2016 and 2025
Figure 13 North America Digital Asset Management Market Revenue Share Analysis, by Country, 2016 and 2025
Figure 14 Europe Digital Asset Management Market Revenue Share Analysis, by Solutions, 2016 and 2025
Figure 15 Europe Digital Asset Management Market Revenue Share Analysis, by Deployment Model, 2016 and 2025
Figure 16 Europe Digital Asset Management Market Revenue Share Analysis, by Application, 2016 and 2025
Figure 17 Europe Digital Asset Management Market Revenue Share Analysis, by Country, 2016 and 2025
Figure 18 Asia Pacific Digital Asset Management Market Revenue Share Analysis, by Solutions, 2016 and 2025
Figure 19 Asia Pacific Digital Asset Management Market Revenue Share Analysis, by Deployment Model, 2016 and 2025
Figure 20 Asia Pacific Digital Asset Management Market Revenue Share Analysis, by Application, 2016 and 2025
Figure 21 Asia Pacific Digital Asset Management Market Revenue Share Analysis, by Country, 2016 and 2025
Figure 22 Middle East & Africa Digital Asset Management Market Revenue Share Analysis, by Solutions, 2016 and 2025
Figure 23 Middle East & Africa Digital Asset Management Market Revenue Share Analysis, by Deployment Model, 2016 and 2025
Figure 24 Middle East & Africa Digital Asset Management Market Revenue Share Analysis, by Application, 2016 and 2025
Figure 25 Middle East & Africa Digital Asset Management Market Revenue Share Analysis, by Country, 2016 and 2025
Figure 26 Latin America Digital Asset Management Market Revenue Share Analysis, by Solutions, 2016 and 2025
Figure 27 Latin America Digital Asset Management Market Revenue Share Analysis, by Deployment Model, 2016 and 2025
Figure 28 Latin America Digital Asset Management Market Revenue Share Analysis, by Application, 2016 and 2025
Figure 29 Latin America Digital Asset Management Market Revenue Share Analysis, by Country, 2016 and 2025

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Digital Asset Management Market