Digestive health drinks are the products which are primarily made to ease and overcome the symptoms of an overburdened digestive tract. The digestive health drinks also enables in preventing many digestive health problems such as indigestion, bloating and gas, gallstones, peptic ulcer disease which is the disease caused to first part of small intestine, irritable bowel disease and ulcerative colitis which is a chronic disease of large intestine. The examples of digestive health drinks are warm ginger tea, vegetable soups, buttermilk, yogurt, lemon water, herbal tea and coconut water. Hence digestive health drinks utilize natural and active ingredients such as vitamin B12, vitamin B6 and potassium, which are known to be particularly important for the health of the human digestive system.
Digestive Health Drinks Market: Segmentation
The digestive health drinks market is segmented on the basis of fermented dairy products, probiotics, prebiotics and digestive fruit beverages. The fermented dairy products primarily includes buttermilk, kefir and yogurt. Kefir is categorized into coconut kefir and milk kefir. The major benefits of fermented digestive health products includes enhanced digestibility and unique flavors which is expected to drive the market growth.
Probiotics represents bacteria which are beneficial for digestive system. The probiotics include probiotic beverages and acidophilus milk that contains a strain of healthy bacteria for the human digestive tract. DANACTIVE by DANONE is one of the popular probiotic drink with flavors like vanilla and strawberry in the U.S. Prebiotics stimulates the activity of advantageous bacteria in the gut by acting as a substrate for them. The digestive health drinks market is also segmented on the basis of digestive food enzymes such as protease, amylase, lactase, pepsin, pancreatic lipase and sucrose.
Digestive Health Drinks Market: Region-wise Outlook
The digestive health drinks market is segmented on the basis of region which includes North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific excluding Japan, Japan and Middle East and Africa. Asia Pacific captured the highest share in revenue of digestive health drinks market in 2015. Followed by it, North America and Europe. Rising significant growth potential for such products in emerging economies such as India and China is likely to further expand the growth of digestive health drinks market over the forecast period. Besides this, rising health consciousness along with changing lifestyle with fast paced living in Germany, France, Italy and Spain is expected to bolster the growth of Europe digestive health drinks market over the period 2016-2026.
Digestive Health Drinks Market: Drivers
The digestive health drinks market drivers are rising awareness among the customers, which is playing a vital role in the digestive health market, also increase in the natural and active elements present in the digestive health drinks such as probiotics and prebiotics is further expected to fuel the market growth. There is a high demand for the digestive health drinks in Asia due increasing awareness related to consumption of healthy drinks and food in Asia region. The increasing market for probiotics –based products is the major driver for the digestive health drinks. The growing demand among the consumers regarding the importance of high fiber consumption and acceptable bacteria in the gut to support a healthy digestive and immune system is expected to support demand for the digestive health drinks in the near future.
Digestive Health Drinks Market: Key Players
Some of the players identified across the value chain in digestive health drinks market include Danisco A/S, Danone SA, Nestle SA, Yakult Honsha Pvt Ltd, Arla Foods Inc., Clover Industries Ltd, Biogaia AB, General Mills Inc., Probi AB and Lifeway foods Inc. Danisco and Danone marked major share in terms of revenue in global digestive health drinks market in 2015. The companies are entering into formulation of various business strategies in order to expand their product portfolio in digestive health drinks. Research and development expenses are anticipated to rise by the manufacturers in order to gain the competitive edge in global digestive health drinks market over the coming few years.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
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