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Global Diet Water Market: Overview

Vast uncertainties continue to remain regarding the actual health benefits of diet water owing to the lack of evidence and a small product portfolio. Nevertheless, the budding market for diet water is expected to become one of the core segment of the global bottled water market in the next few years. Key drivers being the vast rise in world’s obese population and the increased efforts from private and public bodies to raise awareness regarding the need to fight obesity to prevent chronic diseases. These factors will continue to drive consumers to products that promise to help them lose weight. 

However, the relatively higher costs of diet water compared to plain water could pose a challenge for the market to explore newer regional territories such as the cost-sensitive emerging or under-developed economies. The market is presently strengthening its foothold in developed economies such as Europe and North America for obvious reasons - the high disposable incomes of a large population base, high population of obese people, and increased awareness regarding healthcare. 

In dynamically growing emerging economies such as India and China, the market for diet water holds scope for generating promising growth avenues through strategic marketing and product varieties suiting the taste priorities of the population. The rising prevalence of lifestyle diseases, which has increased focus on the necessity of weight management regimens among the population, a bulging higher middle class population, and rising disposable incomes could collectively help develop promising growth opportunities for the diet water market. 

Global Diet Water Market: Scope of the Report

The report includes a detailed analysis of the global diet water market and forecasts regarding the growth prospects of the market and its key elements over the period between 2016 and 2024. The forecast has been given in terms of revenue (US$ mn/bn) and volume (Kilo tons) for the said period, considering 2015 as the base year. The report presents a detailed overview of the factors expected to have a sizeable influence on the overall development of the market in the next few years. 

As such, factors such as drivers, restraints, past and present trends, key regulations, policies, and intensity of competition in the market are thoroughly analyzed to understand their impact on the future growth scope of the market. The report also highlights the opportunities in the global diet water market in terms of promising regional markets, product types, and other segments expected to provide healthy returns on investment. 

The report also includes a detailed overview of the market’s value chain analysis, allowing the reader a clear understanding of the ways vendors in the market can create the most promising possible value for the consumers and further scope of improvement. Porter’s five forces analysis of the global diet water market has also been included in the report to help the reader gain a clear idea about the overall level of competition and scope of growth for new as well as established vendors. The report also encompasses a detailed attractive analysis of the market, wherein key end-users are rated on the basis of criteria such as growth rate, market size, and general attractiveness. 

Global Diet Water Market: Competitive Landscape

The report presents a thorough overview of the competitive and vendors landscape of the global diet water market. With the help of a Porter’s five forces analysis of the market, the report presents an overview of the key forces shaping the present state of competitiveness in the market and helps understand the scope of growth for established and new vendors. Although the market presently includes few products, new products are expected to be seen as an increasing number of companies venture into this budding market. Companies presently operating in the market include Sapporo, Propel Water, and Skinny Water 

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Diet Water Market

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