Market Outlook

The rapid accelerating trend of healthy eating and an increasing prevalence of diabetes among adults and children has resulted in a growing demand for sugar-free products such as diabetic candy. As candies are loaded with very high amounts of sugar, its consumption causes various diseases among the individuals by keeping these factors in mind the candy manufacturers has launched diabetic candy for those who are having diabetes or the consumers who are looking for sugar free candies. 

Apart from diabetes, the consumption of the high amount of sugar is related with the incidences of several other diseases that include obesity, and other cardiovascular diseases, these are major factors that are surging the demand for diabetic candy market across the globe. Various brands are concentrating on offering candies, and confectionery products that have no artificial or synthetic flavors, or colors. However, the demand for diabetic candy is increasing in the past few years due to the growing functional food & beverage industry across the globe. Key trends perceived in the diabetic candy market includes preparation and focus among the candy producers to introduce better and range of flavor options in diabetic candy products. These are the major factors likely to have a positive impact on the global diabetic candy market and is anticipated to grow over the upcoming years.

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As Diabetic Candy Becoming more Mainstream, New Functions and Flavors are Appealing Consumers

These days, the consumers have become more healthy eaters and prioritizing on to the reduction in sugar consumption. The candy manufacturers across the world have responded by making a wider portfolio for sugar-free candies along with innovation in sweetening ingredients. Diabetic candy is one of the types of functional food, its demand is increasing among the consumers apart from those having diabetes. The innovation in products is one the key driver for any market hence, the manufacturers of diabetic candy have also introduced several flavors of diabetic candy and along with health benefits. The innovation in flavors and functionality of diabetic candy is appealing to more consumers, which in turn driving the overall market. Owing to these factors, the diabetic candy market is facing surging demand across the globe.  

Global Diabetic Candy: Market Segmentation                                                                                                                                                                        Based on nature, the global diabetic candy market has been segmented as-

  • Organic
  • Conventional

Based on sweetening agent, the global diabetic candy market can be segmented as-

  • Natural
  • Synthetic

Based on type, the global diabetic candy market can be segmented as-

  • Hard candy
  • Chewy candy

Based on sales channel, the global diabetic candy market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • Specialty Stores
      • Medical Stores
      • Other Retailing Formats
    • Online Retailing

Global Diabetic Candy Market: Key Players

The players functional in global diabetic candy market includes M&M's, Skittles, Reese's, Diabetic Candy.com, LLC., Koochikoo Lollipops, Godiva Chocolatier, Lindt & Sprungli, Ghirardelli Chocolate, and Carbolite Foods, Inc. among others.

For instance, in February 2018, Koochikoo Lollipops- one of the chocolate brands of the United States has announced the launch of diabetic candy (lollipop) for the consumers who are looking for sugar-free treats. This product is USDA Organic, vegan, non-GMO, Kosher, gluten-free, and allergen-free certified. 

Opportunities for Market Participants:

These days the confectionery industry is being challenged by the rising trends among the consumers, this due to increasing incidences of various sugar-based diseases among them. Candies are one the treats that are highly preferred by all age groups including, baby boomers, adults and kids. However, the excess consumption of sugar-enriched candies is responsible for various diseases, due to which they are searching for sugar free treats. This prevailing market trend has created opportunities for the manufacturers operating in the global confectionery market, to launch products such as diabetic candy to gain more consumer base. Diabetic candy is one of the products that offer several health benefits without hindering the sugar level of the body. These are the major aspects which are creating growth avenues for diabetic candy producers.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

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9. What are some of the value-grab opportunities in various segments?

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Diabetic Candy Market

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