Crude oil is produced in the oil- in-water form during oil exploration and production activities. The presence of oil in water leads to corrosion of pipelines and vessels. This has significant bearing on the transportation cost. Demulsifiers are active chemicals used to separate emulsified water from crude oil during production processes. Demulsification is an important process carried out to remove salt and water in the emulsion. Demulsification is done prior to the refining of crude oil. If skipped, the salt and water present in emulsion may create hindrance during the refining process. This can lead to severe corrosion of equipment.  Demulsifiers primarily thwart the repeated oil emulsion formulation. For this purpose, synthetic demulsifiers are added to the emulsion to separate oil from the water through the process of sedimentation.

The demulsification process can be time critical due to the short residence time. In line with this, major players in the market maintain steady stock of a wide variety of demulsifiers made from different chemicals in order to offer tailor-made customer-driven high performance solution. For instance, BASF SE offers the Basarol line of demulsifiers specifically designed for fast water dropping, drying, and desalting. In order to sustain their competitive position in the market, key players have been adopting the strategy of introducing customer-driven solutions to optimize efficiency during the refining process.

Growth of demulsifiers is directly proportional to the production of crude oil. Rise in demand for energy is acting as a key driver of crude oil production. This, in turn, is projected to augment the demand for demulsifiers in the near future. However, toxic effects of chemicals used in demulsifiers on the environment and implementation of stringent government regulations are projected to hamper the demand for demulsifiers during the forecast period. Emphasis on the use of green demulsifiers, which are manufactured using environmentally-friendly chemicals, is projected to offer lucrative opportunities for the market during the forecast period.

Based on product, the demulsifier market can be bifurcated into water soluble and oil soluble. Oil soluble was the widely used segment of the demulsifier market in 2016. It is also the major revenue generating segment of the market. Oil soluble demulsifiers are highly effective in separating water in oil emulsion, as the water is in the dispersed phase, while oil is in the continuous phase.

In terms of application, the demulsifier market can be classified into petroleum refining, crude oil processing, lubricant manufacturing, oil based power plants, and sludge oil treatment. Crude oil processing was the dominant segment of the demulsifier market in terms of revenue in 2016. Led by the rapid growth in the automotive industry, particularly in Asia Pacific, lubricants industry is expected to be a major consumer of demulsifiers during the forecast period.

In terms of region, Middle East and North America dominated the demulsifier market in 2016 owing to the presence of significant oil and gas reserves in the region. Middle East is a lucrative market for demulsifiers. Key oil producing nations in the region such as Iran, Iraq, Saudi Arabia, the UAE, and Kuwait are expected to drive the demand for demulsifiers in the near future. The demulsifier market in North America is poised to witness significant growth during the forecast period owing to the shale gas boom in the U.S. and plans to produce oil from oil sands in Canada and the Gulf of Mexico.

Key players operating in the demulsifier market include Schlumberger Limited, Halliburton, Baker Hughes Incorporated, BASF SE, The Dow Chemical Company, Clariant AG, and AkzoNobel N.V.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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