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Global Decorative Wallpaper Market

  • A wallpaper is used to beautify the interior walls of residential or commercial establishments. A decorative wallpaper is more beautiful than an ordinary wallpaper and is used in interior decoration.
  • Decorative wallpapers are made of various materials of which wallpapers made of non-woven material are very popular. In general, pre-pasted decorative wallpapers are water-activated and easily stick to the walls when pressed. Decorative pre-pasted wallpapers need to be wetted for 10 minutes which activates the glue or adhesive on a pre-pasted decorative wall paper.
  • Retailers sell decorative wallpapers as single roll, double roll, and triple roll.

Global Decorative Wallpaper Market: Dynamics

Rise in global real estate market

Rise in global construction industry has led to increase in building construction which is driving the global real estate market. Rise in population, increase in disposable income, scarcity of space, and change in lifestyle is increasing residential construction across emerging countries such as China, India, and other Asia Pacific countries. Decorative wallpapers change the appearance and feel of interior walls a house. More and more consumers in emerging countries are using decorative wallpapers to decorate their homes. Thus, rise in sale of decorative wallpapers in Asia Pacific countries is increasing the global demand for decorative wallpapers.     

Rise in demand for decorative wallpaper from millennial consumers

Decorative wallpapers are a good substitute to wall painting. When consumers use decorative wallpaper, a room appears to have a very different feel than is possible by painting the walls of the room. Wallpapers are highly durable and last for a long time. Today’s millennial consumers want their interiors to reflect their personal likes and feelings. A decorative wallpaper fulfills this consumer desire and provides a personal touch to their homes.          

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Global Decorative Wallpaper Market: Regional Analysis

Asia Pacific to hold prominent share of the global decorative wallpaper market

  • Geographically, the global decorative wallpaper market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • The market in North America is broken down and analyzed at country-level, which includes the U.S., Canada, and Rest of North America. Similarly, the decorative wallpaper market in Europe can be divided into country level, covering Germany, France, the U.K., and Rest of Europe. The decorative wallpaper market in Asia Pacific includes China, India, Japan, and Rest of Asia Pacific. The analysis of the decorative wallpaper market in Middle East & Africa includes South Africa, GCC countries, and Rest of Middle East & Africa. The decorative wallpaper market in South America can be segmented into Brazil and Rest of South America.
  • The market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period.

Global Decorative Wallpaper Market: Competitive Landscape

The global decorative wallpaper market consists of a large number of companies operating in more than one region. Competition is strong among global and regional players operating in the decorative wallpaper market. A few key players operating in the market are:

  • Hanmero
  • Arthouse
  • York Wallcoverings
  • Romosa Wallcoverings
  • Burke Décor
  • Holden
  • Muraspec Wallcoverings
  • Asian Paints Ltd.
  • Arte
  • Wallquest Inc.

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Global Decorative Wallpaper Market: Segmentation

The global decorative wallpaper market can be segmented based on:

  • Material Type
  • Adhesive Coating
  • End-use
  • Distribution Channel
  • Purchase Type
  • Region

Global Decorative Wallpaper Market, by Material Type

  • Non-woven
  • Vinyl/ PVC
  • Paper
  • Fabric
  • Others (Wood, Metallic, Velvet, Mica, Yarn, Beads, etc.)

Global Decorative Wallpaper Market, by Adhesive Coating

  • Non-pasted
  • Self-adhesive
  • Pre-pasted

Global Decorative Wallpaper Market, by End-use

  • Residential
  • Commercial

Global Decorative Wallpaper Market, by Distribution Channel

  • Online
  • Offline

Global Decorative Wallpaper Market, by Purchase Type

  • Single Roll
  • Multiple Rolls

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Decorative Wallpaper Market