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Decorative Paints: Introduction

  • Global demand for decorative paints has been rising at a rapid pace, majorly due to the advancements in the field of visual arts. Decorative paints, in essence, are acrylic paints used by artists to create wall paintings and other artistic pieces. The use of decorative paints has been growing in recent times as several movements to promote art and artists have gathered momentum. Contemporary artists are receiving significant funds from renowned investors and organizations. The global decorative paints market is projected to expand at a rapid pace in the next few years. Furthermore, the quest of artists to bring their craft to light and elucidate the momentous impact of art has also propelled demand for decorative paints. The market is projected to receive large-scale investments in the near future.

Key Drivers and Restraints of Global Decorative Paints Market

  • Demand for decorative paints has increased owing to the use of these paints in homes, offices, and other spaces. The esthetic appeal of walls and other surfaces can be enhanced by coating them with decorative paints. Furthermore, the number of art galleries and studios has increased in recent times, majorly due to a renaissance of art forms in the contemporary scenario. This is expected to drive the global decorative paints market. Other areas wherein decorative paints have become useful include art institutions, homes, complexes, and places of visit. The global decorative paints market is likely to keep attracting new customers in the near future.

Decorative Paints: Product Type Segment

  • In terms of product type, the global decorative paints market can be segmented into water based and solvent based
  • The water based segment is expected to account for significant share of the global decorative paints market during the forecast period. It is anticipated to be followed by the solvent based segment.

Decorative Paints: Formulation Segment

  • In terms of formulation, the global decorative paints market can be classified into emulsion and distemper. The distemper segment can be further sub-divided into acrylic, synthetic, and dry.
  • The emulsion segment is expected to account for significant share of the global decorative paints market owing to the increase in demand for emulsion decorative paints in retail and commercial sectors

Decorative Paints: Price Segment

  • In terms of price, the global decorative paints market can be segmented into premium range, medium range, and economical range
  • The premium range segment is anticipated to account for major share of the global decorative paints market during the forecast period. It is anticipated to be followed by the economical range segment.

Decorative Paints: Sales Channel Segment

  • In terms of sales channel, the global decorative paints market can be segregated into online stores and offline stores
  • The offline stores segment is projected to account for key share of the global decorative paints market during the forecast period

Decorative Paints: Application Segment

  • In terms of application, the global decorative paints market can be bifurcated into commercial sector and residential sector
  • The commercial sector segment is estimated to expand at a rapid pace during the forecast period. It is projected to be followed by the residential sector segment.

COVID-19 Impact on Decorative Paints Market

  • On January 30, 2020, the International Health Regulations Emergency Committee of the World Health Organization (WHO) declared the coronavirus disease (COVID-19) outbreak a public health emergency of international concern. Originating in China, the virus has spread to at least 213 countries and territories around the world.
  • Several governments and private sector businesses are operating at a limited capacity or have ceased operations completely due to recent events surrounding the COVID-19 pandemic
  • Manufacture of various consumer goods and other products across the globe has come to a halt due to the unavailability of raw materials, shortage of labor, etc. This is expected to hamper the decorative paints market.

North America to Dominate Decorative Paints Market

  • In terms of region, the global decorative paints market can be divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa
  • North America dominated the decorative paints market in 2020. This trend is anticipated to continue during the forecast period. The decorative paints market in Asia Pacific is anticipated to expand at a rapid pace owing to the increase in demand for paints in emerging countries such as China and India.

Key Manufacturers Operating in Global Decorative Paints Market

The global decorative paints market was consolidated in 2020. Major players have prominent presence in developed and developing countries. Key manufacturers operating in the global decorative paints market include:

  • Sherwin-Williams Company
  • Asian Paints
  • PPG Industries Inc.
  • Nipsea Group (Nippon Paints)
  • AkzoNobel Coatings NV
  • Kansai Paint Co. Ltd.
  • ICI Paints
  • Color Technologies Group
  • Jotun
  • The Valspar Corporation

Global Decorative paints Market: Research Scope

Global Decorative Paints Market, by Product Type

  • Water Based
  • Solvent Based

Global Decorative Paints Market, by Formulation

  • Emulsion
  • Distemper
    • Acrylic
    • Synthetic
    • Dry

Global Decorative Paints Market, by Price

  • Premium Range
  • Medium Range
  • Economical Range

Global Decorative Paints Market, by Sales Channel

  • Online Stores
  • Offline Stores

Global Decorative Paints Market, by Application

  • Commercial Sector
  • Residential Sector

Global Decorative Paints Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Decorative Paints Market