The demand for decorative films and foils has gathered steam for architectural applications for meeting the aesthetic and lighting needs of inmates, among many others. They are widely used in window and door interiors and exteriors notably for private spaces. Commercial buildings have witnessed wide use of decorative films and foils for both aesthetic and privacy purposes. Technological advancements in the chemistries of films have led to expanding array of products in the decorative films and foils market that can bond with various substrates and suit different adhesive systems.
The easy applicability of decorative films and foils on various glass surfaces is one of the focus areas that will shape the future direction of product development in the decorative films and foils market. This is particularly relevant to glasses that are exposed to sunlight for most part of the day. The use of heat-tolerant adhesive material is another key development that has boosted the demand in the decorative films and foils market.
The study on the decorative films and foils market presents a scrutiny of various key product development trends and avenues, investment dynamics shaping the strategic scenario, and offers insights on value-grab opportunities in various regions.
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Over the past few years, polyvinyl chloride has emerged as a popular choice for making decorative films and foils. Other materials used are polyester, polypropylene, and vinyl. The decorative films and foils market has witnessed rise in prospects from considerable demand for these in window and door applications in commercial sector. Commercial buildings and offices have seen the rise in demand for decorative films as vision-blocking films for ensuring security. In emerging economies, the awareness of the wide variety of products that can be tailored to meet the end-use applications in automotive industry has fueled the growth of the decorative films and foils market. Further, a few emerging economies around the world have witnessed the increasing preference of use of decorative films in flooring.
Rapidly rising construction activities in developing countries in the past few decades has been a key driver for demand in the decorative films and foils market. Over the years, developed nations have witnessed growing consumers’ proclivity toward furniture coated with decorative films and foils.
Various manufacturers have been keen on expanding their product portfolio and offer multi-functional films to capitalize on opportunities. Some of the key importers and distributors who hold sizable stake sin the decorative films and foils market have increasingly focussed on expanding their retail chains as well have grown their presence online. Over the years, a few companies have geared toward product development strategies that aim to meet the current and emerging demands of OEM in the automotive industry. In near future, manufacturers in the decorative films and foils market are expected to gain competitive edge by pioneering in environmentally friendly raw materials.
Most of the key players have shifted their attention to emerging economies for new revenue streams. Some of the key players in the decorative films and foils market are Folienwerk Wolfen, Jindal Poly Films, Macro Plastic Sdn. Bhd, Mondoplastico, Peiyu Plastics, Avery Dennison, OMNOVA Solutions, Klockner Pentaplast, Madico, LG Hausys, and Eastman Chemical Company.
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On the global front, Asia Pacific has witnessed rapid growth of growth avenues, and manufacturers in the decorative films and foils market have been keen on capitalizing in recent years. Sheer pace of urbanization in the emerging economies of the region has spurred the sales of decorative films and foils to meet the rising demand for commercial building application. Europe have been also a lucrative decorative films and foils market, with its growth fueled by constantly expanding array of products to meet range of applications in the end-use industries.
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