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Potential Transmission of COVID-19 from Old Pillows Triggers Demand for New Products

The decorative cushions, pillows & blanket market is experiencing a dip in sales due to the coronavirus outbreak. This is evident since home apparel and upholstery are generally not considered as essential products. Suppliers and manufacturers are strengthening their business through eCommerce to stay afloat during the pandemic. Though clothing and fabric have less risk of COVID-19 transmission, many individuals are considering to change or replace their old pillows, cushions, and blankets, since these harbor an increasing number of virus, germs, and bacteria.

Since an increasing number of people is spending their time indoor at home and are paying attention to interior designing, manufacturers in the decorative cushions, pillows & blanket market are capitalizing on this opportunity to boost their supply chains. An increase in the number of home businesses for eatables, clothing, and electronics has led to the purchasing of new pillows and cushions to add to the aesthetics of drawing rooms.

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Are Memory Foam Pillows Suitable for All Individuals?

Memory foam pillows are the new rage in living rooms, owing to their advantages of retaining contours, relieving back pain, and for being energy absorbent. However, in many cases, memory foam pillows inhibit breathability, since they retain heat, which can be uncomfortable and make the user feel sweaty. Hence, startups are taking efforts to innovate in memory foam pillows. For instance, the MemorySleep Pillow by Niklas Lampi is gaining popularity for its four-curve system that keeps the neck aligned in the neutral position, regardless of the sleeping position.

In order to help consumers make an informed decision, brands in the decorative cushions, pillows & blanket market are increasing awareness that memory foam pillows are best suited for side sleepers and sleepers with neck or back pain. These types of pillows should be avoided by babies, individuals allergic to chemical smell, and individuals who sweat when they sleep.

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Egyptian, Otomi Collection Gain Prominence in Luxury Home Cushions

Despite the coronavirus outbreak, designers are launching luxury home furnishings. Sarita Handa has been gaining popularity for her Spring-Summer 2021 collection of decorative pillows that are inspired from elements of Egypt, Azerbaijan, Mexico, and Greece. Big brands in the decorative cushions, pillows & blanket market are expected to work with designers to innovate in bold-embroidered cushions.

Turkish carpets- and rugs-inspired artwork are finding expression in a series of cushions where hand embroidery is highlighted in bold hues. Azulejos and Azule are reminiscent of Egyptian art & textiles. Designers in the decorative cushions, pillows & blanket segment are increasingly focusing on the Otomi collection, which is a bright revelation of an embroidery style mastered by the Otomi people of central Mexico.

Statement Pillow Covers Increasing Demand for Pillows, Cushions

Belgian linen pillow covers and colossal handknit pillow covers are being highly publicized for throw pillows, accent pillows, and decorative pillows. Pillow cover innovations are a driving factor for the global decorative cushions, pillows & blanket market. The ever-increasing eCommerce platforms are creating current and future incremental opportunities for brands, suppliers, and manufacturers. These platforms are sharing images of how their customers style their homes using colossal handknit pillow covers, which have intensified competition in the interior designing segment.

Online customer reviews about products and services are gaining importance in the decorative cushions, pillows & blanket market. Chunky yarn are making up for statement pillow covers that are extra stylish and fueling the demand for pillows and cushions.

High Quality Blankets Available in Customized Prints, Designs

The decorative cushions, pillows & blanket market is predicted to advance at a favorable CAGR of 7% during the forecast period. Faux fur luxe mink throw blankets and faux fur woven fringe throw blankets are growing increasingly popular among consumers. Growing social media communities and influencer culture are triggering the demand for luxury and aesthetically pleasing throw blankets. Manufacturers in the decorative cushions, pillows & blanket market are increasing their output capacities in anti-pilling, high quality blankets that are super-soft and washable.

The customization of blankets is another trend, which is translating into revenue opportunities for startups. There is a growing demand for photo collage full color printing and machine washable blankets. On the other hand, the modern hand-woven stripe fringe throw blankets are growing popular with generation X.

Preference for Certified Environmental Profile, Well-designed Comfort in Pillows

Unique models, custom fabrics, and hardware are contributing to creativity in decorative pillows. Brands and manufacturers in the decorative cushions, pillows & blanket market are increasing the availability of sleek, modern, and avant-garde furnishings to gain market dominance. Companies with awards and recognitions are publicizing on company websites and social media to boost their credibility. For instance, Innovation Living™ is gaining recognition for its certified environmental profile and all recyclable waste used in sofa sets.

Good design that combines style, comfort, and functionality in pillows are being preferred by consumers. The potentially fragmented nature of the decorative cushions, pillows & blanket market is giving recognition to startups and innovators such as Jungalow, Food52, and Etsy, among others. Well-designed comfort in pillows is helping brands to fulfill the need for plush-loving imagination of consumers.

Sequins, Suede Fabric Pillows in Demand from Economical Consumers

Apart from residential homes, there is a growing demand for decorative cushions in office and other commercial spaces. The decorative cushions, pillows & blanket market is estimated to reach US$ 6 Bn by 2031. Manufacturers are innovating in microfiber, soft cotton cushions that can be customized as per use in cars, sofa, office, bar stool, and the likes. There is a growing demand for cushions that ensure better durability and performance. Well-made soft sponge seat pads are being preferred in office spaces.

Supermarkets and online stores are increasing the availability of decorative cushions and pillows that represent pop culture references. Manufacturers and startups are developing cushions from sequins and suede fabric to target economical consumers. Decorative pillow covers are boosting the uptake of pillows and cushions.

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Analysts’ Viewpoint

An increasing number of individuals are opting for comfortable pillows in the form of memory foam, cushions, and blankets to improve sleep patterns. There is a growing demand for extremely durable, soft, and creative sequins pillow covers that allow the user to hold comfortably when leaning against it. However, memory foam pillows are associated with inhibition of breathability leading to an uncomfortable sleeping experience. Hence, companies in the decorative cushions, pillows & blanket market should design these pillows with special air chambers that can help to keep the pillow fresh and comfortable throughout the night.

Decorative Cushions, Pillows & Blanket Market: Overview

  • According to Transparency Market Research’s latest research report on the global decorative cushions, pillows & blanket market for the historical period of 20172019 and the forecast period of 20212031, boom in eCommerce industry across geographies is providing lucrative opportunities for the global decorative cushions, pillows & blanket market. Demand for home furnishing products such as decorative cushions, pillows, and blankets has increased in a significant manner in recent years. Pillows and cushions available in different shapes such as square, round, rectangle, and bolsters, are also popular in various countries across the globe.
  • In terms of revenue, the global decorative cushions, pillows & blanket market is estimated to reach the value of US$ 6 Bn by 2031, expanding at a CAGR of 7% during the forecast period

Rise in Consumer Spending on Interior Designing & Home Furnishing to Drive Decorative Cushions, Pillows & Blanket Market

  • Increasing disposable income and improved lifestyle have led to a rising demand for decorative cushions, pillows, and blankets in the global market
  • Growing hospitality sector is also fueling the expansion of the decorative cushions, pillows & blanket market. Growth of the hospitality sector is likely to expand the market with essential facilities & services required for end users. This factor is expected to drive the sales of decorative cushions, pillows and blankets.
  • Furthermore, rapid increase in demand for customized decorative cushions, pillows, and blankets is projected to fuel market growth. Major players operating in the market are also offering customized solutions to customers in which end users can select filling material, colors, size, and dimensions of the pillow, cushions and blankets in line with their requirement. This is also contributing to the growth of the decorative cushions, pillows & blanket market.

Evolution of eCommerce Industry to Generate Lucrative Opportunities for Manufacturers in Decorative Cushions, Pillows & Blanket Market

  • Boom in eCommerce industry has created huge opportunities for manufacturers and distributors of decorative cushions, pillows, and blankets
  • Producers and suppliers of decorative cushions, pillows, and blankets are focusing on selling their products on various eCommerce websites in order to cater to a comprehensive range of customers across the world. Online shopping has taken precedence over brick and mortar retail in a majority of industries in recent years.
  • Large number of people are renovating their homes during the COVID-19 pandemic. This has increased the online retailing of decorative cushions, pillows, and blankets.

Decorative Cushions, Pillows & Blanket Market: Competition Landscape

  • Detailed profiles of manufacturers of decorative cushions, pillows, and blankets have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
  • Key players operating in the global decorative cushions, pillows & blanket market are
    • Sumec Textile & Light Industry
    • UPS SCS (China) Limited
    • Dash & Albert
    • Fresh American
    • Nordstrom Inc.
    • Nautica
    • Anthropology
    • Serena & Lily
    • Boll & Branch
    • The Company Store

Decorative Cushions, Pillows & Blanket Market: Key Developments

  • Key players operating in the decorative cushions, pillows & blanket market such as Nordstrom Inc., Nautica, Anthropology, Serena & Lily, Boll & Branch, and The Company Store are focusing on research & development and expansion of product portfolio to attract more customers. Some other key developments in the global decorative cushions, pillows & blanket market are highlighted below:
    • BOLL & BRANCH is focusing on the expansion of its stores and outlets across the U.S. This move will increase its customer reach.
    • SUMEC Textile and Light Industry Co., Ltd. is primarily focusing on integrated development by extending its offerings to the high-end industrial chain. The company is taking great efforts to reinforce and promote its brand value.
    • The company has also has a strategy to capture untapped overseas markets in different parts of the globe. With global vision, it is striving to become the organizer, integrator, and administrator of the global industrial chain in the textile and garment industry.
    • Caldeira UK Ltd. has joined other manufacturers in making Personal Protective Equipment (PPE) for frontline health care workers in a bid to help the U.K.’s fight against coronavirus
  • In the global decorative cushions, pillows & blanket market report, we have discussed individual strategies, followed by prominent players operating in the global decorative cushions, pillows & blanket market. The ‘Competition Landscape’ section has been included in the report to provide readers with a dashboard view and company market share analysis of key players operating in the global decorative cushions, pillows & blanket market.

Decorative Cushions, Pillows & Blanket Market – Scope of Report

A new study on the global decorative cushions, pillows & blanket market has been published by Transparency Market Research (TMR). It presents a wealth of information on key market dynamics, including drivers, market trends, and challenges, as well as the structure of the global decorative cushions, pillows & blanket market across the globe. TMR’s study offers valuable information about the global decorative cushions, pillows & blanket market to illustrate how the market would grow during the forecast period, 2021–2031.

Key indicators of market growth, which include value chain as well as supply chain analyses, and Compound Annual Growth Rate (CAGR), are elucidated in TMR’s study in a comprehensive manner. This data can help readers interpret quantitative growth aspects of the global decorative cushions, pillows & blanket market during the forecast period.

An extensive analysis of business strategies of leading market players is also featured in TMR’s study on the global decorative cushions, pillows & blanket market. This can help readers understand principal factors to foresee growth in the global decorative cushions, pillows & blanket market. In this study, readers can also find specific data on the qualitative and quantitative growth avenues for the global decorative cushions, pillows & blanket market, which is expected to guide market players in making apt decisions in the future.

Key Questions Answered in TMR’s Decorative Cushions, Pillows & Blanket Market Study

  • What are the key factors influencing the decorative cushions, pillows & blanket market in each region?
  • What will be the CAGR of the global decorative cushions, pillows & blanket market between 2021 and 2031?
  • What is the future scope and current trends in terms of product type and material of the global decorative cushions, pillows & blanket market?
  • What is the revenue of the global decorative cushions, pillows & blanket market based on the respective segments?
  • Which are the key strategies used by top players of the global decorative cushions, pillows & blanket market?
  • Which are the leading companies in the global decorative cushions, pillows & blanket market?

Research Methodology – Decorative Cushions, Pillows & Blanket Market

A unique research methodology has been utilized by TMR to conduct comprehensive research on the growth of the global decorative cushions, pillows & blanket market and arrive at conclusions on the future growth prospects of the market. This research methodology is a combination of primary and secondary research, which helps analysts warrant the accuracy and reliability of the drawn conclusions.

Secondary sources referred to by analysts during the production of the global decorative cushions, pillows & blanket market report include statistics from company annual reports, SEC filings, company websites, World Bank database, investor presentations, regulatory databases, government publications, and industry white papers. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, and market intelligence managers, who contributed to the production of TMR’s study on the decorative cushions, pillows & blanket market as a primary source.

These primary and secondary sources provided exclusive information during interviews, which serves as a validation from decorative cushions, pillows & blanket industry leaders. Access to an extensive internal repository and external proprietary databases allows this report to address specific details and questions about the global decorative cushions, pillows & blanket market with accuracy. The study also uses the top-down approach to assess the numbers for each segment and the bottom-up approach to counter-validate them. This has helped in making TMR’s estimates on the future prospects of the global decorative cushions, pillows & blanket market more reliable and accurate.

Decorative Cushions, Pillows & Blanket Market – Segmentation

TMR’s study on the global decorative cushions, pillows & blanket market includes information categorized into ? product type, material, type, application, end user, distribution channel, and region. Increase in the number of warehouses across geographies and other crucial market dynamics associated with these sections of the decorative cushions, pillows & blanket market are discussed in detail.

Product Type
  • Decorative Cushions & Pillows
    • Square
    • Round
    • Rectangle
    • Bolsters
    • Novelty Shape
  • Decorative Blankets
    • Coverlet
    • Quilt
    • Comforter
    • Duvet
    • Others (Afghan, Throw, etc.)
Material
  • Cotton
  • Silk
  • Wool
  • Polyester
  • Others (Acrylic, Linen, etc.)
Type
  • Printed
    • Analog
    • Digital
  • Non-printed
Application
  • Promotional
    • Cushions & Pillows
    • Blankets
  • Non-promotional
    • Cushions & Pillows
    • Blankets
End User
  • Residential
  • Commercial
Distribution Channel
  • Online
    • eCommerce
    • Company-Owned Website
  • Offline
    • Departmental Stores
    • Flagship Stores
    • Others (Megastores, Small Retailers etc.)
Region
  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

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