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Global Decorative Candles Market – Introduction

Candle brings relaxation, invigoration and soothing ambience in our surroundings. Decorative candles are used for household and commercial purposes such as events, private parties, ceremonies and other special occasions. Advancement in technology plays a vital role in the field of home décor industry as a whole. Increase in popularity of LED candles and novelty candles across the globe is estimated to drive the decorative candles market in the near future. Currently, scented candles are also gaining popularity, as they create a pleasant and soothing ambience.

Global Decorative Candles Market – Competition Landscape

The Yankee Candle Co., Inc.

The Yankee Candle Co., Inc., incorporated in 1969, offers a wide range of seasonal and specialty scented candles, home fragrance products, car air fresheners, and candle accessories. The company has around 475 company-owned retail stores and over 19000 specialty retailers in the U.S. Its products are also available on the company-owned website and several e-commerce portals.

Colonial Candle

Colonial Candle, incorporated in 1909 and headquartered in Charleston, South Carolina, U.S., offers a wide range of decorative, scented candles that are available in various fragrances and colors. Colonial Candle provides its products and services through a network of local retailers all over the U.S.


DUNI AB was incorporated in 1949 and is based in Malmö, Sweden. The company operates through production units located in Sweden, Germany, Poland, New Zealand, and Thailand. It has around 2,500 employees in 24 countries across the globe. The company specializes in the design, manufacture, and marketing of napkins, candles and table coverings, plastic glasses, cups, cutlery, and plates.

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KORONA Candles S.A.

KORONA Candles S.A. was founded in 1992 and is based in Wielu? Poland. The company engages in the production and distribution of various candles. It owns manufacturing facilities in Wielu?, Poland, and Virginia, U.S. The company specializes in the manufacture of scented and container candles.

Key players operating in the global decorative candles market include Vollmar GMBH, Bolsius International BV, Hansa Candle AS, Engels Kerzen GmbH, and UNIVERSAL CANDLE COMPANY LTD.

Global Decorative Candles Market – Dynamics

Rise in usage of decorative candles at events, special occasions, and home decor

Use of decorative candles for home décor and events is rising consistently, owing to the growing trend of celebrating birthdays, weddings, anniversaries, and various other special occasions. Increase in disposable income have risen the average spending on decorative candles as it makes the surroundings very attractive, soothing and relaxing. Candles are an essential part of home decor, as candle manufacturers are designing specialized candles for home furnishing so that they can enhance the ambience of the surroundings.

The innovation of LED Candles

Advancement in technology has escalated the decorative candles market in a positive manner. Introduction of electric or battery-operated LED candles are a center of attractive for decoration purpose in festivals, events etc. Wax candles also emits harmful gases while lighting, while LED candles produce the same light and provides aroma. These types of candles can also be operated remotely through smart devices such as smartphones and tablets. This is anticipated to drive the decorative candles market during the forecast period.

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Global Decorative Candles Market – Segmentation

The global decorative candles market can be segmented based on:

  • Type
  • Wax Type
  • Distribution Channel
  • Region

Global Decorative Candles Market, by Type

Based on type, the global decorative candles market can be divided into:

  • Votive
  • Container Candles
  • Pillars
  • Tapers
  • Tea Light Candles
  • Gel Candles
  • Novelty Candles
  • LED Candles

Global Decorative Candles Market, by Wax Type

In terms of wax type, the global decorative candles market can be segregated into:

  • Beeswax
  • Soy Wax
  • Stearin
  • Paraffin Wax
  • Others (Rapeseed Wax, Vegetable Oil Wax etc.)

Global Decorative Candles Market, by Distribution Channel

Based on distribution channel, the global decorative candles market can be divided into:

  • Offline
    • Specialty Stores
    • Retail Outlets
  • Online
    • E-commerce Websites
    • Company-owned Websites

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

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Below is a snapshot of these quadrants.

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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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Decorative Candles Market

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