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Decaffeinated Tea Market: Outlook

Decaffeinated tea or decaf is a tea from which caffeine is removed via different methods. Decaffeinated tea differs from naturally caffeine-free herbal teas such as Rooibos Tea. However, decaffeination tea is not caffeine-free. Decaffeinated contains around 2% or more of caffeine content.

Decaffeination is performed by various methods, which include CO2 decaffeination, ethyl acetate decaffeination, methylene chloride decaffeination, water decaffeination, etc. Decaffeinated tea is a good option for tea lovers who are unable to or want to avoid the consumption of beverages with high caffeine content.

In the global decaffeinated tea market, the demand for decaffeinated tea is raising due to its various health benefits. Decaffeinated tea is rich in antioxidants, has low tannins and less caffeine. In the global decaffeinated tea market, the demand for decaffeinated tea is the highest from Europe, Asia Pacific and North America. Among all non-alcoholic beverages, the consumption of tea is around 80% globally, however, tea contains a large amount of caffeine and people are opting for low-caffeine beverages. Considering this factor, the demand for decaffeinated tea is expected to be high during the forecast period. Due to an increase in the demand for decaffeinated tea, investors who have invested in the decaffeinated tea market can expect high returns in the future.

Decaffeinated tea as an alternative for caffeine-sensitive people

Decaffeinated tea has abundant health benefits. Decaffeinated tea contains antioxidants that help cure various health problems. Decaffeinated tea controls cholesterol levels and provides cardiovascular benefits. The primary benefit of consuming decaffeinated tea is that it contains less caffeine, due to which it can be consumed by caffeine-sensitive people or at bedtime without the worry of having insomnia or jitters. Owing to the above-mentioned factors, the demand for decaffeinated tea is increasing across the world.

Global Decaffeinated Tea Market: Segmentation

On the basis of source, the global decaffeinated tea market has been segmented into:

  • Organic
  • Conventional

On the basis of method used, the global decaffeinated tea market has been segmented into:

  • CO2 Decaffeination
  • Ethylene Acetate Decaffeination
  • Water Decaffeination
  • Methylene Chloride Decaffeination

On the basis of end use, the global decaffeinated tea market has been segmented into:

  • Beverages
  • Household
  • Health Care
  • Dietary Supplements

On the basis of distribution channel, the global decaffeinated tea market has been segmented into:

  • B2B
  • B2C
  • Store-Based Retailing
    • Grocery Stores
    • Convenience Stores
    • Health Food Stores
    • Hypermarket/Supermarket
  • Online Retailing

Global Decaffeinated Tea Market: Key Players

Some of the major manufacturers and suppliers operating in decaffeinated tea market are Jayanti Groups, AVT Natural Products Limited, Novo Agriculture Limited, Indian Products Ltd., Elixir Biosciences Private Limited, Da International, Martin Bauer GmbH & Co. KG, Lipton Ltd., Tetley USA, Inc., YOGI TEA GmbH, R. Twining and Company Limited, R.C. Bigelow, Inc., Celestial Seasonings, Inc., Harney & Sons Fine Teas., and several other players from South Africa, the U.S., India, China and Europe. An increasing number of tea manufacturers are showing keen interest in introducing decaffeinated tea, which is also expected to increase the demand for decaffeinated tea during the forecast period. 

Opportunities for decaffeinated tea market participants

Among non-alcoholic beverages, coffee and tea are the most commonly consumed beverages globally. Growing health consciousness worldwide is a major factor that is expected to boost the demand for decaffeinated tea as it has various health benefits. It prevents cancer, heart disease, etc. Most of the people in the region of Europe and America opt for decaffeinated tea owing to its health benefits. For the people who want less caffeine, decaffeinated tea is the best alternative. A significant percentage of population, mostly that of the Asia Pacific and the Americas, is addicted to tea, which is expected to have a significant impact on the consumption of decaffeinated tea during the forecast period. The above factors are expected to create significant growth opportunities for the manufacturers of decaffeinated tea worldwide during the forecast period.

Global Decaffeinated Tea Market: Regional Outlook

The consumption of decaffeinated tea is the highest in Europe and North America. In 2015, the U.S. was the fourth-largest importer of tea in the world after Pakistan, Russia and the UK. Decaffeinated tea consumption is also high in Asian countries such as Pakistan, India and China, however, the majority of the consumers of decaffeinated tea are from European countries (Germany and Spain). The increasing demand for decaffeinated tea in these regions can be attributed to various factors, which include the high addiction of tea among the population of these regions. People who wish to consume minute quantities of caffeine are increasingly demanding decaffeinated tea, which is contributing to the growth of the decaffeinated tea market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

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Below is a snapshot of these quadrants.

1. Customer Experience Map

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

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The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

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8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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Decaffeinated Tea Market

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