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Data management platform is a central hub that stores huge volumes of data that is subsequently used by advertisers and marketers. The stored data needs to be organized, sorted, translated, and shared with the appropriate parties including marketers, publishers, and other businesses. This platform has the capability to manage and control any kind of information. The data management platform has several facilities such as data classification, data collection, data transfer, data analysis, and scalability. Data management platform enable users to target the customers anywhere, anytime during long term and real time campaigns. Apart from this, data management platform also offers some advanced features including audience segmentation, tag management, media integration, audience analytics, and campaign analysis.

The global data management platform market is witnessing growth owing to growing demand for better data management by marketers and advertising agencies. Advertisers now purchase media across a wide range of sites and through numerous distributors due to the rise of advanced technology. The major advantage of a data management platform is that it can connect all the advertiser’s activity with viewer’s data and resulting campaign into one combined site and use that data to enhance future media buys and ad creatives. The data is pooled and collected from a wide range of sources, such as applications, sites, ordered content, customer relationship management (CRM), content management system (CMS), and analytics systems.

However, one of the major disadvantages of this platform is that without being connected to different technologies, it independently cannot do much. At present, data management platforms can simply combine data from various sources and also categorize users to different groups based on their performance pattern. This perception has also forced many marketers to adopt data management platforms, which is consequently fueling the growth of the data management platform market. In addition, there are different sources of first party data collection which are evolving such as television set-top boxes, information gathered from wearable technology, and automobiles. Therefore, Internet of Things is also a major factor which is impelling the demand for data management platforms across the world.

The global data management platform market can be bifurcated on the basis of type, end-user, and geography. By type, the market can be segmented into open platform data management platform and private data management platform. In terms of end-user, the market can be categorized into ad agencies, marketers, publishers and other businesses. Currently, marketing and advertising agencies are unceasingly adopting data management platforms, as this platform offers several benefits such as higher productivity, control of data, financial gains & cost savings, transparency & accountability, long term business strategy, and decision making.

Based on geography, the global data management platform market can be segmented into North America, Europe, Middle East & Africa, South America, and Asia Pacific. Among these geographies, North America is expected to dominate the data management platform market over the forecast period. This primarily due to the presence of favorable macro micro economic factors and well-established players across the region, thus contributing to the development of advanced technologies. However, rapid growth in media and advertising industry across emerging economies such as Middle East & Africa, Asia Pacific, and South America is further anticipated to drive the demand for data management platforms across the world.

Major players in the global data management platform market are Actian Corporation, BMC Software, Inc., CA Technologies, Inc., Hitachi Ltd., IBM Corporation, Microsoft Corporation, Oracle Corporation, Cloudera, Inc., InterSystems Corporation, Compuware Corporation, Embarcadero Technologies, Inc., Informatica Corporation, MarkLogic Corporation, and SAP SE.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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