Global Data Lake Market: Introduction
Data lake is a centralized repository that helps to store all the structured and unstructured data at any scale. It offers the storage of data without having to first structure the data, and run different types of analytics. The analytics used within the data lake includes Machine Learning, Predictive Analytics, data discovery, and profiling.
Data scientists, data developers, and business analysts (using curated data) are the major end-users of data lake.
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Global Data Lake Market – Dynamics
Increasing Focus on Enhancing Customer Interactions within an Enterprise
The need for a platform which can store and manage the large volume of data with respect to customer information and behavior has increased due to the increase in competition across industries. A data lake can combine customer data from a CRM platform with social media analytics, a marketing platform that includes buying history, and incident tickets which can be used to improve the customer loyalty toward the company.
Improves Operational Efficiency
Internet of Things (IoT) introduces more ways to collect data related to processes such as manufacturing, with real-time data coming from internet connected devices. The need for operational efficiency with respect to cost and the data analytics has increased across the globe. A data lake makes it easy to store and run analytics on machine-generated IoT data to discover ways to reduce operational costs and increase quality.
Lack of Skilled Professional is Restricting Growth of the Market
Lack of Professional Expertise with Regards to Data Science
The number of professional experts in data science and with the skill set to manage the data lake is comparatively less. The level of HDI is low majorly in Asia Pacific and South America compared to other regions. Therefore, the number of skilled and professional workers is low in these regions. Lack of awareness and low HDI is restricting the growth of the data lake market.
North America Expected to Dominate the Global Data Lake Market
In terms of region, the global data lake market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America is expected to dominate the global data lake market during the forecast period, as the adoption of AI and machine learning technologies within this region is very high compared to other regions.
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Global Data Lake Market - Competition Landscape
- In October 2019, SAP SE announced the launch of data lake for end-user analytics. It will provide an elastic data lake and data connectivity for analytics.
- In February 2018, TCS launched enterprise data lake for advanced analytics on the Amazon Web Services platform which transforms end-user customer experience through cloud-based real-time Big Data analytics.
Amazon Web Services, Inc.
Established in 2006, Amazon Web Services, Inc. is headquartered Seattle, Washington, the United States. AWS offers a data lake solution that automatically configures the core AWS services necessary to easily tag, search, share, transform, analyze, and govern specific subsets of data across a company or with other external users.
Global Data Lake Market: Segmentation
The global data lake market can be segmented based on:
- Enterprise Size
Global Data Lake Market, by Enterprise Size
Based on enterprise size, the global data lake market can be divided into:
- Small & Medium Enterprises
- Large Enterprises
Global Data Lake Market, by Industry
In terms of industry, the global data lake market can be segregated into:
- Banking, Financial Services & Insurance
- Telecom & Information Technology (IT)
- Wholesale Distribution
- Non-profit Organizations
- Food and Beverage
- Others (Hospitality, Government, and Public Sector, etc.)
Regional analysis of the global data lake market includes:
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.