Global Data Center Generators Market: Introduction

A data center generator works as a backup power system that provides emergency power to data centers during a utility power outage. Increasing power consumption in data centers and rising demand for efficient power backup solutions have accelerated the data center generator market globally. In addition, increasing adoption of next-generation power monitoring and management software has also accelerated the data center generator market. Installation of this software helps operators to predict an outage of power and provides power to data centers from other sources such as a generator.

Global Data Center Generators Market: Dynamics

Rising Demand for Data Centers

The increasing demand for data centers owing to the rising adoption of cloud platforms and emerging technologies has accelerated the data center generators market globally. For Instance, according to the Cisco Index report, 6.8 Zettabytes data center IP traffic was generated globally in 2016 and is expected to reach 20.6 Zettabytes data center IP traffic by 2021. This increasing data traffic has accelerated the demand for more racks or storage capacity in existing data centers or deployment of new data centers which correspondingly expands the market for data center generators globally.  The rising investment by companies for the development of new data centers has also impacted the data center generator market. For instance, in 2019, Google announced plans to invest US$ 3.3 billion in Europe to expand its data center presence. Similarly, in 2019, the Adani group announced its decision to invest up to US$ 9.8 billion (Rs 70,000 crore) to set up solar-powered data parks in India. 

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North America Led the Global Data Center Generators Market in 2019

Based on region, the global data center generators market can be segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa

North America held dominant share of the global data center generators market in 2019. It is expected to continue its dominance throughout the forecast period. The extensive presence of data centers in North America has given it a dominant position in the global data center generators market. The U.S. and Canada are the major countries that drive the data center generator market in this region. 

The data center generators market in Asia Pacific is expected to expand at the maximum CAGR during the forecast period. India, China, Japan, and Australia are major countries of the data center generators market in the region.

Less than 500 kW generator accounts for dominating position in the global data center generators market

Based on product type, less than 500 kW generator held the dominant position in the global data center generators market in 2019 and is expected to retain its dominance throughout the forecast period. This is due to the need for such generators for short time power backup in data centers.

Key Players Operating in the Global Data Center Generators Market

Key players operating in the global data center generators market are listed below:

  • Aggreko plc
  • Atlas Copco AB
  • Caterpillar Inc.
  • Cummins Inc
  • Deutz AG
  • Euro-Diesel
  • Generac Power Systems, Inc.
  • Hitec Power Protection
  • HITZINGER GmbH
  • Inmesol S.L.U.
  • Innio
  • KOEL (Kirloskar Group)
  • KOHLER (SDMO)
  • Mitsubishi Motors Corporation
  • Onis Visa
  • Perkins Engines Company Limited
  • Piller Group GmbH
  • Pramac
  • Rolls Royce Power Systems AG
  • Yanmar Group (HIMOINSA)
data center generators market

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Global Data Center Generators Market: Research Scope

Global Data Center Generators Market, by Product

  • Less than 500 kW
  • 501 to 1,000 kW
  • 1,001 to 3,000 kW
  • 3,001 kW and above
data center generators market 1

Figure: Global Data Center Generators Market, by Product

Global Data Center Generators Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
data center generators market 2

Figure: Global Data Center Generators Market, by Region

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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