Market Outlook for Dandelion Greens Market

Dandelion greens are weeds which belong to the sunflower plant families. Dandelion greens are known for their medicinal properties and native to the Middle East region. Dandelion greens are used as infusions in herbal teas and coffees and are also eaten raw, or in cooked form. They impart a tobacco like bitter flavor to the foods and the leaves, roots as seeds of the dandelion greens are consumed. Dandelion greens packed with nutrients such as vitamin A, vitamin K, antioxidant carotenoid, flavonoids and are also high in fiber content. Dandelion greens are marketed separately for they considered as specialty produce. Currently, the dandelion greens leaf is being used as tobacco flavor substitute. The rise in the dandelion greens market is expected to grow due to the growing herbal medicines and functional food and beverage market.

Reasons for Covering this Title

Many growers and local farmers have faced hurdles in finding buyers for the dandelion greens which reflects the lack of consumer awareness in the dandelion greens market. Therefore, growers are aiming to adopt various marketing strategies to boost the consumer awareness related to dandelion greens. The lack of consumer awareness is what has led to the emergence of many growers website, which is enabling growers to market dandelion greens and other herbs efficiently. The major driving factor for the growth of the dandelion greens market is its application as a prebiotic ingredient. Consumer demand for natural herbs and supplements is also driving the growth the dandelion greens market. Its usage as a prebiotic as well as a raw material that is packed with antioxidants and various other nutrients perfectly complements the consumer demand for organic and natural products.

Global Dandelion Greens Market: Segmentation

On the basis of nature, the dandelion greens market is segmented as-

  • Organic
  • Conventional

On the basis of product form, the dandelion greens market is segmented as-

  • Leaves
  • Roots
  • Seeds

On the basis of sales channel, the dandelion greens market is segmented as-

  • Direct
  • Indirect
  • Hypermarket/Supermarket
  • Traditional Groceries
  • Specialty Stores
  • Discount Stores
  • Online Retailers

Global Dandelion Greens Market: Key Players

Some of the key producers/growers operating in the dandelion greens market are YYC Growers, Jessicas Organic Farm, Dandelion Organic Delivery, Kenter Canyon Farms, Route 1 Farms, New Sprout Farms., TUCKER FARMS, Simply Fresh Inc., Coke Farm., Coke Farm., Nova Agri, WIERS FARM, Organically Grown Company., Down to Earth Organic & Natural, Inglewood and Hunts Brook Farm amongst others.

Global Dandelion Greens Market: Key Takeaways

In 2016, the company Pressed Juicery, launched a new product- limited edition green juice, which contains dandelion greens, basil, cucumber, spinach, lemon, pear and pineapple. According to the company, dandelion greens happen to be one of the top ten prebiotic ingredients.

Opportunities for Dandelion Greens Market Participants

The dandelion greens market is greatly hindered by the lack of consumer awareness. Also, there are very few products launched with dandelion greens as their primary ingredient. Producers should focus more establishing strategic partnerships with the dietary supplements manufacturers as dandelions greens have essentially more value in this sector. Other strategies include educational marketing as its will enable to raise consumer awareness and also attract the target health conscious demo graph. This strategy perfectly complements consumers’ demand to try new and healthy products and is very suitable for regions like North America and Europe.

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3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

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