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Cytomegalovirus belongs to the herpesviridae family and is a double-stranded DNA virus. This virus mainly causes asymptomatic infections or sometimes causes mild flu like symptoms; and later remains latent throughout life, which may reactivate. Thus, this virus can remain as a lifelong companion for some individuals and can be a silent killer for the others. Cytomegalovirus (CMV) infection is characterized by the development of such antibodies, which develop due to the infection of the virus that stays in an individual’s body throughout his life. 
 
CMV diagnostics become very essential for immunocompromised individuals as well as pregnant women. Cytomegaloviruses are one of the leading causes of mental retardation in children and congenital viral infections. A cytomegalovirus can cause asymptomatic infections in immunocompromised individuals and can be transmitted to the fetus during pregnancy from his mother, which may exhibit primary or recurrent infection. Thus, it require an appropriate diagnosis of primary infection in the pregnant woman that can be based on IgG and IgM avidity assays, one of the most sensitive serological assays or other conventional molecular and virological procedures for virus detection in blood. 
 
CMV diagnostic tests comprise of certain molecular tests that can detect whether the individual is infected with the cytomegalovirus ever in his life. These CMV tests can detect the presence of the virus and also help determine if a person is suffering from an active infection or not. Presence of an active infection in an individual is determined via the detection of the virus in saliva, urine, blood, or other connective tissues of the body. The CMV diagnostics market can be classified into four major segments, namely, DNA probes, immunoassays, monoclonal antibodies, and IT and other technologies.
 
Major driving factors for the growth of the CMV diagnostics market are increasing incidences and prevalence of latent viral infectious diseases, rising demand for advanced molecular diagnostic tests, and increasing awareness among people about these viral infections. The increasing incidences and high prevalence of these CMV infections in various regions of the world are causing an increasing demand for advanced diagnostics from this market, which in turn will contribute towards the growth of this market. 
 
In the U.S. around 60% of its population is carrying the CMV infection, with a prevalence of more than 90% for the people falling under high risk category, such as, HIV infected individuals, prenatal babies of CMV infected mothers. Many companies worldwide are continuously innovating and developing advanced molecular diagnostic tests for CMV infections worldwide, which will further add to the growth of this market in future.
 
Geographically, North America dominates the cytomegalovirus diagnostics market followed by the European market. Some of the major factors responsible for the growth of this market in the region are well-established healthcare infrastructure in these regions along with the high level of awareness and affordability for the disease diagnosis and treatment of the people of these regions. 
 
However, Asia-Pacific is expected to show the fastest growth in this market in future as the nations of this region exhibit high population, high birth rates, and high prevalence of many infectious diseases as well as increasing awareness and affordability of the people in most nations of the region. Some of the major players operating in this market are Abbott Laboratories, Inc., Affymetrix, Inc., Becton, Dickinson and Company, Bio-Rad Laboratories, Inc., F. Hoffmann-La Roche Ltd., Johnson & Johnson, Olympus Corporation, Siemens Healthcare, and Thermo Fisher Scientific, Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cytomegalovirus Diagnostics Market