Global Cyber Deception Market: Introduction

Over the last few years, the global cyber deception market has witnessed a significant change in its business dynamics. The high growth in the worldwide cyber deception market can be attributed to the ongoing expansion in the information and communication technology sector across the world. The increasing number of cyber-attacks, augmenting concerns regarding security, and the need for modernization in IT and automation of manual processes are serving as the main factors that are driving the demand for cyber deception devices, worldwide.

This research report presents an in-depth analysis of the global cyber deception market, taking the key trends, market segmentation, and its future prospects in consideration. It also offers a deep insight into the market dynamics, in order to understand the status of the worldwide cyber deception market over the period of 2019 – 2027.

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Global Cyber Deception Market: Notable Developments

The global cyber deception market demonstrates a highly competitive and fragmented business landscape. The rivalry among the key market participants, such as Illusive Networks, ForeScout Technologies, LogRythm Inc., Acalvio Technologies, Allure Security, Fidelis Cybersecurity, GuardiCore Ltd., and Cymmetria, is anticipated to increase the intensity of this competition further. These companies have been depending on technological advancements of their existing product portfolios for the growth of their businesses. Going forward, they will shift their focus on strategic partnerships to improve their visibility in the global cyber deception market over the forthcoming years. They are also projected to expand their bases in developing countries, especially in Asia, in the near future.

Let’s have a look on the latest developments in the global cyber deception market:

  • LogRhythm recently announced the launch of a cloud-based version of its NextGen SIEM Platform, named LogRhytm Cloud. The powers the most modern enterprise security operations centers (SOCs) across the world.
  • apid7 Inc., a leading security analytics and automation provider, made an announcement that it entered into an acquisition agreement with NetFort, an end-to-end network traffic visibility and analytics provider across cloud, physical, and virtual networks.

Global Cyber Deception Market: Market Dynamics

The increasing need for privacy and security in various sectors, especially in BFSI, is driving the global cyber deception market to a great extent. The rising activities related to system breach is influencing the demand for cyber deception technologies remarkably, leading to a positive growth in the cyber deception market across the world. Going forward, the upgradation in technologies and augmenting awareness among consumers regarding cyber-attack and theft will propel this market in the years to come.

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North America to Remain Dominant in Global Cyber deception Market

In terms of the geography, the global cyber deception market is classified into North America, Latin America, Asia Pacific, Europe, and the Middle East and Africa. Among these, North America has been dominating the global market over the last few years due to an early uptake of technologies and the availability of superior infrastructure in this region. The North America cyber deception market is projected to remain dominant over the next few years, thanks to the increasing research activities by key players headquartered in the U.S.

Among other regional markets for cyber deception, Asia Pacific is registering a relatively better growth, thanks to the increasing shift of leading players in Asian countries due to the maturation of developed markets. Europe, Latin America, and the Middle East and Africa are also demonstrating a healthy growth rate, reflecting positively over the global cyber deception market.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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