Packaging has become an essential marketing tool nowadays. Visually appealing and highly functional packaging can attract the attention of consumer, and play an important role in buying decisions. The current development in the e-commerce market is cross-border online shopping. Overall, availability of desired products, attractive offers, and specialized products have investigated the cross-border e-commerce market, hence increasing the demand for customized e-commerce packaging. Several emerging economies such as India, Brazil and china are opening their markets to neighboring countries expecting to the increase in foreign goods consumption, which will in turn stimulate the growth forecast for customized e-commerce packaging.
Increased environmental awareness among customers and growing attention for effective packaging designs have propelled vendors in the market to develop innovative and sustainable packaging products. Taken as a whole, corrugated boxes are considered to be an eco-friendly and sustainable form of packaging compared with other forms of packaging, including plastics. Huge investments are made to develop innovative solutions in corrugated box packaging. Overall, it is expected to come up with resistant quality packaging materials in the coming years keeping prime focus on the environmental protection mechanism.
Based on type of material, customized e-commerce packaging market can be segmented as follows:
- Corrugated boxes
Polybags are in huge demand in the customized packaging industry as they offer sustainability and convenience. Polybags is the fastest growing segment in the customized e-commerce packaging market and is expected to grow at a robust pace through 2020. Polybags are lightweight, easy to use, and have excellent barrier protection properties.
Based on application, customized e-commerce packaging market can be segmented as follows:
- Personal care
- Food & beverages
Speedy growth in the electronic sector is expected to upsurge the market growth owing to the safety and protection during the transportation. Furthermore, advancement in technology in the household appliance market is expected to fuel the growth of the market. Moreover, booming e-commerce market is predicted to contribute considerably towards the demand for customized packaging for consumers need. In addition, fragile products for carrying cosmetics and chemicals also require customization which is anticipated to shoot the customized packaging market growth over the next decade. Increasing disposable income, changing lifestyle and rising population is expected to boost the demand for consumer products, hence expected to strengthen the customized packaging industry demand.
By region, the customized e-commerce packaging market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Overall, Asia Pacific (APAC) is expected to be the fastest growing segment during the forecast period. In countries like China, India and Japan, growth comes from an increase in the demand for corrugated boxes. Significant growth in the manufacturing and electronics industry in China will have a great impact on the customized packaging market positively. North America is expected to substantially contribute towards market growth on the grounds of rising demand for electronics products which feel necessity for attractive customization.
Furthermore, growing demand for packaged foods and consumer goods is expected to increase the growth. Europe is further anticipated to boost the market growth over the upcoming years with regards to the rising demand for personal care and consumer products. Furthermore, rising health issues is anticipated to contribute towards the rising demand for customized packaging in the healthcare sector. Increase in number of diseases in Latin America and MEA are expected to trigger the pharmaceutical industry, hence to propel customized packaging market demand in the region.
Some of the top players operating in the customized e-commerce packaging market are Salazar Packaging, Inc, Green Packaging Group, Design Packaging, Inc., The Yebo Group, William Ernest & Co, Inc., Creative Presentations, Inc., Packlane, Inc, Packaging Services Industries, Packaging Design Corporation, BEE Packaging, and others.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.