Innovative design and enhanced features of curved television have led to the increasing demand for these devices from commercial as well as residential sectors. These televisions attract the customer’s attention; as a result, advertisers use these televisions to display their offerings in various retail outlets and exclusive showrooms.
Enhanced features of curved televisions include surround view, auto depth enhancer, uniform viewing distance, amazing real colors and high resolution (Full HD and Ultra HD) among others. Additionally, the use of LED and OLED technologies in curved television ensures long life, energy efficiency, environment friendliness and low operational cost. These features encourage customers to purchase curved televisions to improve the viewing experience. Presently, there are a limited number of manufacturers of curved television in the market; however, over the forecast period more players are expected to enter into the market. Manufacturers such as Toshiba, Panasonic and Hisense Co. Ltd. among others who are leaders in television industry are expected to enter into the market with curved televisions in their product portfolio.
The large-sized curved televisions include screens with standard sizes such as 105 inches, 85 inches and 78 inches. In 2013, the market for large-sized curved television was small as compared to mid-sized and small-sized curved televisions. However, with increasing promotional activities by companies such as Samsung and LG across the globe and alteration in prices, the market for large-sized curved television is expected to grow in coming years. Additionally, customers in commercial sector such as hotel industry and shopping malls offer tremendous opportunities for the curved televisions manufacturers to market their large-sized curved televisions.
The mid-sized curved televisions are available with screen sizes such as 65 inches and 55 inches. The mid-sized curved televisions market is leading in terms of revenue share across all the geographies. This dominance attributed to the demand of such televisions in commercial sector. The small-sized curved televisions include television with screen sizes less than 55 inches. Generally, the standard small-sized curved televisions are available with screen size of 48 inches. The demand for such television is expected to increase over the forecast period. This demand is attributed to reduction in prices of curved televisions. For instance, in July, 2013 Samsung launched its 55 inches curved televisions for USD 15,000 and in August 2013 the company reduced its price to USD 9,000. Due to high prices, customers chose flat screen television with similar features at fewer prices over curved televisions.
In 2013, North America was the largest market in terms of revenue followed by Europe. However, the Asia-Pacific and RoW are expected to show high growth over the forecast period. This is due to the tremendous opportunities in these regional markets owing to low penetration compared to North America and Europe. Rising disposable income and increasing living standards in emerging economies of Asia-Pacific and RoW are some important factors supporting the growth of curved television market in these regions.
The global market for curved television is highly competitive in nature with leading players such as Samsung Electronics Co. Ltd., LG Electronics, Inc., Haier Group, Sony Corporation and Sichuan Changhong Electronics Co. Ltd. among others dominating the market space. The dominance of these companies is expected to weaken over the forecast period owing to the entry of numerous Chinese manufacturers in this market.
The curved television market is expected to foresee continuous growth in coming years. This is mainly due to the enhanced features offered by curved televisions such as ultra high definition (UHD) resolution, 3D compatibility, high contrast and less reflection, auto depth enhancer and uniform viewing distance. Today, TV has become an important means of entertainment and education in every home, institutions and businesses. Consumer expectations are now increasing for better features, and most importantly for better image quality. As a result, better picture quality offered by curved television is one of the important factors driving the growth of this market. Curved television with 4k resolution has significantly enhanced the perceived quality of image for end-users on large screen. Also, curved OLED TV reduces power consumption to half or less as compared to CRT and LCD TVs. One of the major restraints to the growth of this market is high initial cost of television. Due to the high cost of curved televisions, these products are popular with limited number of applications, for instance, in shopping malls, commercial trade centers and people with high disposable income. At present, the cost involve in manufacturing OLED displays is very high and which, in turns, effects the cost of final product.
The research study titled “Curved Televisions Market (By Screen Size – Large-sized Curved Televisions, Mid-sized Curved Televisions and Small-sized Curved Televisions) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019”, provides in-depth analysis of the market and related sub-segments. The study focuses on the detailed analysis of the curved television industry and helps in understanding the driving forces behind the popularity of these televisions. In addition, this report provides market insights and data about the market size and growth of each segment. The report includes detailed analysis of prevalent market trends and company profiles of key players. To provide better understanding of competition in the market, the report provides competitive analysis of dominant companies in the market, value chain analysis, Porter’s five forces model analysis and market attractiveness analysis. The study on the global curved televisions market has been conducted with an objective to provide thorough coverage of the underlying technological and economic issues driving the curved televisions market. The report also provides analysis of various sub-segments of global curved TV market for the next six years along with the extensive analysis of industry drivers, restraints, market trends, and market structure. The market study provides comprehensive assessment of stakeholder strategies and winning imperatives for succeeding in the business. The report has segregated the global curved television market based on different TV sizes and by geography.
The report aims to provide a comprehensive overview of market data and trends in North America, Europe, Asia-Pacific and Rest of the World (RoW) for emerging curved televisions technologies. The report identifies factors driving and restraining growth and future business opportunities in the global curved televisions manufacturing business.
The report also provides a section on the competitive landscape, wherein the market share analysis of leading players in the global curved televisions market, in terms of percentage share in 2013 has been discussed. The report concludes with detailed profiles of major players in the global curved televisions market such as Samsung Electronics Co. Ltd., Sony Corporation, Haier Group, LG Electronics, Inc. and Sichuan Changhong Electronics Co. Ltd.
The global curved televisions market is segmented as follows:
Curved Televisions Market, by Screen Size
- Large-sized Curved Televisions
- Mid-sized Curved Televisions
- Small-sized Curved Televisions
Curved Televisions Market, by Geography
- North America
- Rest of the World (RoW)