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Global Curved Television Market: Overview

The global curved television market is slated to grow at a sound pace in the years to follow. Advancements in the electronics industry have been a resilient trend for several decades. The constant technological leaps made by this industry have opened new opportunities within the global curved TV market. Analysts and medical experts have given mixed views on the utility of curved TV as against flat screen television sets. However, there has been little agreement on a single type of television set that matches the requirements or favourability to human vision. Therefore, the effect of expert opinions on which TV sets are better for human vision is, ipso facto, null and void. It is safe to expect that the growth of the global curved television market would largely rely on the speed of electronic manufacturing.

A syndicate review on the global curved television market uncovers a wide range of factors pertaining to market growth. The global curved television market can be segmented on the basis of end-use sector, technology, and region. The demand for curved television in the residential sector has traced an ascending graph over the past few years. However, extensive promotion strategies deployed in favour of LCD and LED flat screen television sets could pose a threat to market growth. The appearance of curved televisions has also become a matter of discussion and debate in the electronics industry.

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Global Curved Television Market: Notable Developments

Key developments in the global curved television market speak volumes about the propensities and inclinations of the end-users. Some of the notable market development are elucidated herein.

  • Samsung has been at the forefront of offering economic deals to consumers of television sets, and other electronics devices. Ongoing sales for black Friday and cyber Monday at Samsung have ushered an era of growth within the global curved television market. Furthermore, the company has swiftly adjusted according to the requirements of the masses.
  • Sale of TV sets across e-commerce channels is a nascent trend that is slated to gather momentum in the years to follow. As e-commerce companies invest in developing safe and resilient supply channels, vendors in the curved television market would be more confident in trusting these entities. This trend shall boil down to the inflow of voluminous revenues in the curved television market.

Global Curved Television Market: Growth Drivers

  • Demand for Augmented Experiences

    Curved TVs are believed to offer more ‘realistic’ experiences to viewers, making them more immersive in nature. This is an important consideration for buyers looking to develop home theatres in their residential space. Furthermore, curved television enters the peripheral vision more distinctly as against flat TVs. This assertion has been trending across marketing campaigns meant to popularise curved televisions. Therefore, the growth of the global curved television market has become a function of new ideas and promotional lines floating in the market.

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  • Growing Relevance of 3D Technology

    Despite being a 2D technology product, curved television offers an experience that nears viewing a 3D screen. Several viewers have commended the virtual 3D effect created by curved televisions. Therefore, the acceptance of these television sets across the mainstream has given a thrust to market growth. Wider field of view offered by curved televisions is another key point of distinction for the latter. The depth offered by curved television cannot be replicated by flat-screen television sets. Therefore, the total volume of revenues in the curved television market is set to outdo the revenues index of the flat TV market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Curved Televisions Market