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Crib bedding is used to create a comfort and safe sleeping environment to children. New born babies and young children spend most of their time in a crib and it is an important piece of furniture in a nursery. A crib sheet is an important part of the crib bedding. It covers the mattress of the crib. Crib sheets are available in a variety of sizes for various types of cribs such as round cribs, and mini cribs. Crib bedding also come with a baby quilt or blanket; however, they can be hazardous for babies, as quilts and blankets can easily entangle and suffocate them. Swaddle wrap is a better alternative to the blanket or quilt. A swaddle wrap is used over a diaper, yet it leaves sufficient space for the infant’s legs to move. Additionally, swaddle wrap allows arms of the baby to stay inside and close to the baby’s body. The swaddle wrap can also be used as a blanket. Crib bedding is can be bought from online or traditional brick and mortar stores  that allow caretakers and parents to choose the best quality product for their children.

Increasing consumer buying power, rising popularity of high-quality, safe, and organic crib bedding, and increasing demand for nursery bedding products around the world are expected to boost the crib bedding market. Price of the crib bedding is on the higher side that can go up to a couple of thousand dollars. However, increasing buying or purchasing power of consumers across the globe is boosting the demand for crib bedding. Continuous rise in the world economy has led to an increase in the consumer purchasing power, especially in countries such as the U.S., the UK, and India, among others. Due to the continuous evolving manufacturing methods of crib bedding, nowadays every parent can find an organic version of crib bedding in the market. Organic cotton or linen crib bedding is made by using natural, pesticide free materials that are compliant with the Global Organic Textile Standard (GOTS). The organic crib bedding provides higher safety, comfort, and are available in novel design. Despite the higher cost of organic crib bedding, several parents are choosing organic crib bedding that provides more safety and comfort for their babies. Parents are preferring sheets made from organic material than regular cotton sheets, as they are eco-friendly and a safer option for babies.

Presence of unsafe crib bedding in the market is likely to hamper the crib bedding market. Crib bedding such as bumpers, quilts, and pillows can block the infant’s airway, resulting in unintentional choking while sleeping. Risk of sudden infant death syndrome (SIDS) also increases with the use of crib bedding options. Furthermore, bumper pads can be harmful for infants. For instance, the American Academy of Pediatrics (AAP) released rules that emphasize on avoiding the use of bumper pads in crib beddings. As a result of various awareness programs from AAP, the U.S. Consumer Product Safety Commission (CPSC), and available safety standards for crib bedding is expected to nullify this restrain in near future.

The crib bedding market can be segmented based on gender, sales channel, product type, end-user, and regions. In terms of gender, the crib bedding market can be divided into boy, girl, and neutral. Based on sales channel, the market can be categorized into online mode of selling and offline mode of selling. In terms of product type, the crib bedding market can be classified into bumpers, blankets, crib sheets, and others. Based on end-user, the market can be segmented into hotels, hospitals, home, and others.

In terms of geography, the crib bedding market can be segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe are expected to dominate the market due to rising demand for crib bedding and presence of major players across countries such as the U.S. and Canada . However, increasing purchasing power and rising awareness about the importance of sleep, comfort, and safety for new born babies across the countries such as India and China are expected to propel the crib bedding market.

Key players operating in the crib bedding market are MeeMee, The Pipal, Ayablu Incorporated, adenandanais, BreathableBaby, LLC., Carter's, Inc., Naturalmat USA, Prince Lionheart, Inc., Liz And Roo, Carousel Designs, and The Land of Nod.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Crib Bedding Market

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