Cranberry Seed Oil: Market Outlook

The cranberry fruit is a superfood native to North America. The fruit is a popular and a favourite among fruit flavour and juices but also stands out in terms of its seed extract applications. The cranberry seed oil is extracted by the method of cold pressing, thereby preventing any kind nutrient degradation. It is a unique seed oil that contains essential vitamins and antioxidants that helps in personal care and health care applications.

The growth rate of cranberry seed oil market is expected to be at least 3% more than the overall growth rate of the cold-pressed seed oil market. The increasing demand for anti-ageing creams, hair health solutions, and moisturizers is expected to propel the growth of the global cranberry seed oil market.  

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Premiumization, Marketing Strategies, and Key Benefits are the Main Driving Factors

To begin with the price point, cranberry seed oils are already expensive. It is the consumers’ behaviour to prefer premium products, especially in the case of health care products, as they come with a safety guarantee. Market players should consider implementing transparency and clean label practices to prevent consumers from buying other counterfeit alternatives. This would not only safeguard the authentic market players’ businesses but would also expand them.

Another strategy the market players should consider investing in is the organic approach. Roughly about 2% of the global cranberry produce is organic. The fact that there is an unwavering demand for organic food products irrespective of the high price states that manufacturers of cranberry seed oil must trace back to the value chain and call out the framers and cultivators to grow organic berries.

Marketing the cranberry seed oil as an exotic ingredient in skincare products using broadcast media and digital space in regions excluding the Americas would impact the consumers’ buying nature. The cranberry flavours and juices have an already established market in the East and thus, would act as a supporting factor in promoting the use of cranberry seed oil.

The cranberry seed oil contains a high concentration of essential fatty acids and phytosterols that are responsible for maintaining long-term moisturisation, softness and plumpness of the skin. It is also a great source of tocopherols, tocotrienols, and vitamin E. Its unique balance of omega 3, 6, and 9 essential fatty acids give it an excellent antioxidant property for skin absorbency. The vitamins present in the oil help in improving elasticity and firmness of the skin.

The natural SPF found in the oil helps in reducing age spots and pigmentation. Cranberry seed oil also treats skin irritation and inflammation. The benzoic acid along with the omega fatty acids present in the oil is the perfect ingredient to treat eczema, psoriasis and rosacea. The non-greasy oil contains high levels of vitamin E for nourishing scalp and hair and preventing dandruff.

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Global Cranberry Seed Oil: Market Segmentation

Based on Nature, cranberry seed oil can be segmented as:-

  • Organic
  • Conventional

Based on Application, cranberry seed oil can be segmented as:-

  • Cosmetic & Personal Care
    • Hair Care
    • Skin Care
    • Aromatherapy
    • Others
  • Food & Beverage
    • Bakery
    • Salad Dressings
    • Functional Beverages
    • Sauces, Spreads, & Soups
    • Others
  • Nutraceuticals
  • Household

Based on Sales Channel, cranberry seed oil can be segmented as:-

  • B2B
  • B2C
    • Modern Trade
    • Speciality Store
    • Department Store
    • Convenience Store
    • Drug Store
    • Online Retail

Global Cranberry Seed Oil: Key Players

Some of the key players manufacturing cranberry seed oil are as follows – Connoils, Natures Natural India, Queen B, All Organic Treasures GmbH, I&W Research, Botanic Innovations, Nature in Bottle, India Aroma Oils, Kshrey, Paras Perfumers, Sri Venkatesh Aromas, and Nutrativa Global.

Opportunities for Global Cranberry Seed Oil Market Participants:

The European region is expected to be the fastest-growing and most attractive market for sales. The European market displays a tremendous business opportunity for market players. The North American region dominates the market share by volume, accounting for more than 60% of the total market share. The Latin American market is well versed with the product and account for the second-largest export of cranberry seeds. The Latin American market is expected to display a fair business opportunity for local market players. The Middle East and African region are expected to project the second-fastest growth rate, offering a potential business opportunity to key market players.

COVID-19 Impact:

The deadly COVID-19 pandemic had stalled the global production of consumer goods in the first quarter of 2020. Although the lockdown relaxed in several countries, the manufacturers were struggling to streamline their production. Moreover, the global supply chain was adversely disrupted, stalling trade of many products for a brief period. The pandemic is expected to hinder the production and supply chain operations of cranberry seed oil, with an estimated dip of 10% for the year 2020. The recovery of the market post the COVID-19 pandemic is likely to continue with a cyclic growth trajectory from 2015 to 2030.

The cranberry seed oil market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the cranberry seed oil market, including but not limited to: regional markets, application, nature, and distribution channel.

The Report Covers Exhaustive Analysis on:

  • Cranberry seed oil market segment
  • Cranberry seed oil market dynamics
  • Cranberry seed oil market size
  • Cranberry seed oil supply and demand
  • Current trends/issues/challenges pertaining to cranberry seed oil market
  • Competition landscape and emerging market participants in cranberry seed oil market
  • Technology related to production/processing of cranberry seed oil
  • Value chain analysis of the cranberry seed oil market

Regional Analysis Includes:

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, South Africa, Rest of MEA)

The cranberry seed oil market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the cranberry seed oil market report projects the attractiveness of each major segment over the forecast period.

Highlights of the Cranberry Seed Oil Market Report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the cranberry seed oil market
  • Recommendations to companies for strengthening their foothold in the cranberry seed oil market   

NOTE: All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Transparency Market Research

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Cranberry Seed Oil Market

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