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Cranberry is a shrub grown in wetlands and marshy areas and is found all time of the year. It is mostly used as fruits but has various medicinal properties too. Cranberry is very famous in the United States and owing to its high medical property; it is gaining immense popularity all around the world. The pharmaceutical sector has high demand for cranberry powder as it is used for various purposes such as dietary supplements, as food colors in beverages and food products and as antioxidants for the skin. The various uses of cranberry and its augmenting demand from various factors stands as a key factor boosting the growth of the global cranberry powder market during the forecast period set between 2021 and 2031.
Cranberry powder is also used and highly promoted by the cosmetic industry owing to its health and nutritional benefits. Cranberry powder is also known to be helpful for patients with urinary tract infection and has been consumed from a long time in history. Consumption of cranberry powder helps reduce urine smell as well as reduce the risk of bladder infections, as well as lower blood pressure among patient. Thus, the wide variety of health benefits of cranberry is projected to aid in expansion of the global cranberry powder market during the forecast period.
The report on the global cranberry powder market offers a comprehensive overview of the market and factors attributing to its growth or downfall. The impact of the COVDI19 pandemic on this market and how players can adapt to various strategies to ensure smooth revenue generation during and post pandemic era is also discussed in this report. It also discusses the table of segmentation and lists the key segments that might witness highest growth during the forecast period with factors supporting its growth. For more information on this market, log on to the company website.
The nature of market for cranberry powder is consolidated on account of the presence of a few players. The competition is likely to remain intense on account of the increasing efforts by players to get more infrastructure projects in collaboration with local and national governments. Besides this, some of them are engaging in collaborations, joint ventures and merger and acquisition strategies to ensure a notable position in the market competition.
Some of the key players of the global Cranberry Powder Market include:
Cranberry has natural healing ability and is considered to serve as a conventional antibiotic therapy. Such organic food product has high market value and demand in the market, thus maintaining a smooth and continuous revenue generating output. Besides this, cranberry can be used abundantly and have high demand from various industries such as nutraceutical, pharmaceuticals, confectionaries, and food and beverage. This high demand is likely to continue the same during the forecast period as well. Cranberry powder has also been used by the cosmetic industry as it helps in weight control and reduction, stress relieve, depression and anxiety relief, healthy digestion, better skin, and healthy heart as well. Thus, the aforemention features is likely to increase the demand for cranberry powder from the cosmetic and healthcare sectors, thereby creating lucrative growth opportunities in the future.
Cranberry is the native fruit of North America and thus, this region holds the largest share for the cranberry powder market as well. The United States and Canada are the largest consumers of cranberry in various forms and thus, this region is likely to continue dominating the market in the forecast period as well. Furthermore, the rising shift towards organic products and rising consumer awareness about the benefits of cranberry will further help in the growth of the cranberry powder market for this region.
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Cranberry Powder Market
