Global Craft Vodka Market: Introduction

  • Craft spirit is the process of making spirit by hand, or in small batches, with particular attention being paid to the process and the end product. Vodkas can be made of various ingredients such as wheat, corn, beets, potatoes, milk, and even coffee.
  • Craft vodkas are made in breweries in small batches, paying extra attention to the quality of ingredients used in its preparation. Craft vodkas are widely accepted owing of its unique taste.
  • Connoisseurs do not mention the term vodka, as it is an odorless and colorless distilled spirit. However, use of various ingredients and distillation processes lend craft vodka a certain degree of aroma and taste.
  • Several distillers have started serving craft vodka due to demand and acceptance among consumers. Changing consumer preferences and a rise in number of distilleries are expected to drive the global craft vodka market during the forecast period.

Key Drivers and Restraints of the Global Craft Vodka Market

  • Earlier, vodka was used as a mixer to make various drinks. Popularity of craft vodka has been increasing due to the rising popularity of vodka. Developing countries have been witnessing a rise in consumption of craft vodka. Changing lifestyle and increased spending power of consumers are expected to drive the craft vodka market during the forecast period.
  • Craft vodka is still finding its ground and is not completely known to several consumers. Consequently, different regions across the globe offer significant opportunity to the craft vodka market.
  • Major breweries are experimenting with various combinations of ingredients of craft vodka to attract more consumers. Craft vodka is also marketed in various events and festivals across the globe. Major players are entering into agreements with restaurants, hotels, and local hotspots to promote craft vodka. Rapid increase in small breweries is expected to drive the craft vodka market.
  • Variety of options and surge in purchasing power of middle class consumers seeking new products along with rise in disposable income are expected to boost the market during the forecast period.

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Europe to Lead the Global Craft Vodka Market

  • The global craft vodka market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and Latin America (LA)
  • In terms of consumption, Europe dominates the global market. Furthermore, Europe is estimated to maintain its dominance of the global market during the forecast period owing to an increase in demand for flavored vodka in the region. North America is projected to follow Europe in terms of share of the global market.

Key Manufacturers Operating in the Market

The global craft vodka market is highly competitive owing to the presence of several global and regional players. Major players are adopting various strategies such as expansions, acquisitions, agreements, new product launches, and joint ventures, and experimenting with different ingredients to attract more consumers and consolidate their position in the market. Distilleries emphasize on increasing awareness about craft vodka. Furthermore, companies are focused on emerging markets such as Asia Pacific and Africa to expand their existing customer base. A few key players operating in the global craft vodka market are:

  • Hanson Spirits LLC
  • Woody Creek Distillers
  • Charbay Distillery
  • 44? North Vodka
  • 619 Spirits North Park
  • Cardinal Spirits 
  • Candella micro-distillery
  • Bainbridge Organic Distillers
  • St. George Spirits
  • 21ST CENTURY SPIRITS, LLC
  •  Long Road Distillers
  • Tom's Town Distilling Co.

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Global Craft Vodka Market: Research Scope

Global Craft Vodka Market, by Ingredients

  • Grains
  • Vegetables
  • Fruits
  • Others

Global Craft Vodka Market, by Distribution Channel

  • Clubs/Bars/Pubs
  • Restaurants/Hotels
  • Distributors
  • Retailers

Global Craft Vodka Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
    • Russia & CIS
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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