Global Craft Beer Market: Overview

A microbrewery or a craft brewery refers to a brewery that makes beer in small quantities. Beer produced in microbreweries is much smaller in scale as compared to corporate breweries and independent individuals own those breweries. Such breweries are usually known for their high quality beer with excellent flavor and they are also characterized with their brewing techniques. The global craft beer market is expected to be driven by the increasing demand for the product in different parts of the world, such as in countries like Brazil, New Zealand, Australia, and South Africa. The changing preference of consumers toward alcohol by volume (ABV) and flavored beer is likely to expand the growth of the global craft beer market in the years to come. 

The rising awareness amongst the consumers regarding the availability of wide range of styles and flavors of the craft beer together with low alcohol by volume percentage is likely to propel growth of the global craft beer market in the years to come. Furthermore, there has been a shift in consumer preference, which is more inclined toward regular beer now. Nevertheless, there has been an advancement in the process of brewing and there is more utilization of high quality raw material, which has bettered the overall quality of the finished product. This factor has garnered the attention of customers, which is likely to bolster growth of the global craft beer market in the years to come.

Product type, distribution channels, age group, and region are the four important parameters based on which the global craft beer market has been categorized. Such dissection of the market comes with the purpose to offer stakeholders with a detailed and clear analysis of the global craft beer market.

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Global Craft Beer Market: Notable Developments

One of the developments that offer a glimpse of the market dynamics about the global craft beer market is mentioned below:

  • In February 2018, Belgium-based leading producer of beer Anheuser-Busch InBev SA/NV or AB InBev, introduced Lisa, premium Italian beer, in the UK. The product comes with the flavor of honey balanced with a clean, dry finish or soft bitterness. Such innovative products are likely to diversify the product portfolio of the company and widen its reach.

Some of the prominent organizations in the global craft beer market include the below-mentioned:

  • Sierra Nevada Brewing Co.
  • The Gambrinus Company
  • Stone & Wood Brewing Co.
  • The Boston Beer Company
  • Anheuser-Busch InBev,
  • The Lagunitas Brewing Company

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Global Craft Beer Market: Key Trends

The global craft beer market is characterized by the presence of the following restraints, drivers, and opportunities.

Increased Sale through On-trade Distribution to Drive Growth of the Market

The global craft beer market is likely to be influenced by its rising sale through on-trade distribution. This type of distribution channel refers to the sale of alcoholic drinks in pubs, clubs, restaurants, bars, and various other distribution channels in the hospitality sector. The on-trade craft beer is usually costlier than the ones found on off-trade distribution. The off-trade distribution refers to the sale of beer through online store, wholesalers, and retail stores. The sale of craft beer through on-trade distribution platforms is likely to observe considerable growth in developed countries as these beers are costly and people in developed countries are willing to pay more for these premium products. Sale through off-line platforms are likely to witness growth in the developing countries due to the medium to low spending power of the people in the region.

People these days mostly opt for low alcohol by volume beverages. There has been a rising preference for the low-alcohol or no-alcohol beverages amongst the health conscious people. Besides, now there is an increased availability of a wide variety of products with varied tastes, such as ciders and low alcohol beers, which is likely to influence the expansion of the global craft beer market in the years to come. Besides, there has been an emerging trend of consumers willing to try out new flavors, which is likely to augur well for the market in the times to come.

Global Craft Beer Market: Geographical Analysis

Driven by India and China, Asia Pacific is likely to experience development in the global craft beer market over the period of assessment. Increasing demand for beer together with the disposable income of the people is likely to add to the growth of the craft beer market in Asia Pacific. Expansion of activities of the major companies in the Asia Pacific region has led to a rise in the number of craft breweries in the region. Rapid urbanization of the Asia Pacific is likely to amplify growth opportunities for the craft beer market in the region.

In the Europe craft beer market, various countries such as Sweden are likely to observe growth over the period of forecast. Major companies are planning expansion in Europe due to rising demand for craft beer in the region, which is likely to play an important role in the growth of the craft beer market in the region in the years to come.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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