Display Market: An Overview

POP displays refer to point-of-purchase displays, which are used as promotional and marketing tools for enhancing brand visibility, eventually leading to product sales. These displays increase the merchandising effectiveness of the stores.  Counter POP displays are amongst the most commonly used POP displays for in-store displays, particularly in small retail stores.

The use of counter POP display influences the purchase decisions of the customers by drawing attention to specific brands in the pool of products. This additional marketing provides a huge impact on the sales of these brands, as showcasing their benefits provides a boost in their demand.

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Counter POP Display Market: Dynamics

The evolution of the retail industry has shaped the dynamics of the counter POP display market. As the retail sector is becoming more organized, the demand for promotional displays is witnessing an increase in both developed and developing regions. The global counter POP display market is highly correlated with the growth of the organized retail sector. The rise in the middle-class population coupled with increasing per capita disposable income is expected to fuel the demand for organized retail during the forecast period. Also, many developing countries now permit foreign direct investment in the retail sector. This is anticipated to lead to a well-established retail industry, particularly in developing economies, thereby increasing the sales of counter POP displays in the year to come.

Furthermore, in-store marketing is emerging as a cost-effective marketing and branding tool for marketers. Brand owners are looking to increase their budget for branding and promotion through custom made counter POP display units. Manufacturers of counter POP displays are therefore targeting business segments with retail merchandising and branding objectives. Counter POP displays, with high-quality printing and designs, act as an effective means of marketing and promotion for the consumer products inside the store.

However, the benefits of using e-commerce platforms for day-to-day purchases include convenience, reduced time, reduced risk of loss and theft, and ease of tracking payments, etc. These have reduced the footprints of in-store shoppers to some extent, which in turn, has hampered the revenue of multinational retail outlets. Thus, the use of e-commerce for shopping might restrict the demand for in-store promotional displays, including counter POP displays.

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Counter POP Display Market: Segmentation

Globally the counter POP display market is segmented by material, end-uses, and region.

By material, the global counter POP display market has been segmented as follows

  • Corrugated Board
  • Foam
  • Plastic
  • Glass
  • Metal

By end-uses, the global counter POP display market has been segmented as follows

  • Hyper Market
  • Supermarket
  • Departmental Stores
  • Specialty Stores
  • Convenience Stores
  • Others

Counter POP Display Market: Regional Outlook

The demand for counter POP displays is driven by the steady demand for cost-effective merchandising solutions across the globe. Developed countries such as the US, Canada, UK, Germany, and other European countries have a well-established chain of retail giants such as Walmart, Costco, Kroger, and others;  thus these are expected to be amongst the top end-users of counter POP displays. However, Asia Pacific is expected to represent remunerative opportunities for the growth of counter POP display market as the demand for consumer durables and fast-moving consumer goods are surging in the region. This surge is attributable to the increased purchasing power of the working class urban population. In addition to this, the intensifying retail network in the Middle-East & African region is likely to provide a wide consumer base for the counter POP display market in the years to come.

Counter POP Display Market: Key Players & Market Structure Analysis

Some of the key players operating in the global counter POP display market Smurfit Kappa Group PLC, DS Smith Plc, Excel Displays & Packaging (Georgia-Pacific LLC), WestRock Company, Sonoco Products Company, Pratt Industries Inc., Creative Displays (Great Northern Corporation), FFR Merchandising Company, and Avante Point-Of-Purchase Displays among others.

The global counter POP display market is estimated to be a fragmented market with top manufacturers accounting for nearly 15-20% of the global market. A credible threat from new entrants is present due to low entry barriers. The easy availability of raw materials coupled with technological know-how has resulted in low entry barriers. Therefore, the threat of new entrants in the counter POP display market is likely to shift from medium to low in the next five years.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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