Cosmetic Preservatives Market: Introduction

Cosmetic preservatives are used as antimicrobials, antioxidants, and stabilizers. Many cosmetics are produced via biodegradable elements. These can decay due to a variety of microbes. The presence of water in products is another reason for decomposition of cosmetics if stored for a long time. This may result in change of odor, viscosity, and color. Cosmetic preservatives are primarily added to product formulations to inhibit the growth of microbes. Based on raw material, preservatives are classified as natural and synthetic. Natural preservatives include oil extracts from plants such as curry leaf, cinnamon leaf, and clove bud. Commonly used synthetic preservatives include parabens, formaldehyde releasers, isothiazolinones, phenoxyethanol, and organic acids. However, synthetic compounds have been proved to be more effective in controlling the development of the bacteria. North America has been the largest cosmetic preservatives market in the world since the last few years.

Preservatives are used in the formulation of face masks, lotions, sunscreens, and scrubs. Various preservatives are available, depending on products such as rinse-off, leave-on, and wet wipes. Leave-on products include creams, body lotions, and deodorants. Rinse-off products comprise shampoos and soaps. Wet wipes include wet tissues and baby wipes.

Parabens are commonly used preservatives and include a wide range of chemicals such as germaben II, methylparaben, and propylparaben. Parabens offer characteristics similar to that of natural preservatives. They also have less adverse effects on the skin when applied. Parabens can be employed in leave-on and rinse-off products. Formaldehyde releasers act as an antimicrobial to prevent side effects caused by excess formaldehyde. Commonly used formaldehyde releasers include germall plus, DMDM hydantoin, imidozolidinyl urea and diazolidinyl urea. The parabens and formaldehyde releasers market is likely to hamper due to carcinogenic effects.

Phenoxyethanol preservatives such as optiphen and optiphen plus are used widely in products such as shampoos, shaving gels, and toothpastes. The market for phenoxyethanol preservatives is expected to expand at a significant rate, owing to the demand for long lasting and more effective products. Isothiazolinones are primarily employed in products such as hair shampoos and other rinse-off products. The Isothiazolinones market witnessed moderate growth in 2014 and is expected to continue in the forecast period. Organic acids such as benzoic acid, sorbic acid, levulinic acid and anisic acid are used as preservatives. These are considered as natural alternatives manufactured synthetically. The organic acid based preservatives witnessed a rise in market in last few years and is expected to continue owing to increasing demand for natural products.

Cosmetic Preservatives Market: Region-wise Insight

The cosmetic preservatives market has shown a considerable growth in North America. This growth was due to the increased awareness regarding beauty products. China has witnessed steady growth in the past and is anticipated to continue thus in the cosmetic preservatives market. This rise in demand is likely due to the increase in consumption of cosmetic products such as facial creams, hair gels and increased health consciousness of the people.

This acts as a major driver for the cosmetic preservatives market in China and other developing regions including India and ASEAN. The cosmetic preservatives market in Europe has expanded significantly. The natural preservatives market is expected to emerge largely due to the stringent regulations in the European Union, which limits the use of manufactured chemicals. The global cosmetic preservatives market is anticipated to expand owing to the rising demand for premium products during the forecast period.

Cosmetic Preservatives Market: Key Players

Key players operating in the cosmetic preservatives market include The Dow Chemical Company, Ashland Inc., AE Chemie, INC., Clariant AG, Finetech Industry Limited, Jinan Haohua Industry Co., Ltd., The Procter & Gamble Company, Spectrum Chemical Manufacturing Corporation, Penta Manufacturing Company, LLC., and StruChem Co., Ltd.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

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