Market Outlook

Corn is a cereal grain which was primarily cultivated by the native people of Southern Mexico. A significant rise in the total production of corn across the globe has been observed, and now has become a staple food in larger parts of the world. Food and Agriculture Organization (FAO) has stated that the total world production of corn or maize in 2017 alone was about 1,134 Mn tonnes. Corn is used widely in the human food to increase the nutritional value, in feed for livestock, in chemicals and biofuel, as a commodity, and many such applications which is making the product popular amongst businesses.

Corn bran is a hard outermost layer of a complete kernel of corn fruit. Corn bran is ideal for adding into the other recipes as a consequence of its bland flavor and light color. Corn bran is very rich in fibre and is used in different types of foods in order to increase the nutritional value of the same. Corn bran is necessary in order to increase the essential fibre levels in the body. Such increasing applications of corn bran have compelled manufacturers to enter into the market, leading to a noteworthy rise in the competition. Corn bran is famous in the North and Latin America, European countries. Asian countries which have the world’s larger population are also shifting their focus towards corn bran.  

Rise in Increasing Nutritional Value of Food Products Is Driving the Corn Bran Marketplace at Large

The prime reason which is driving the growth of the corn bran market is that there is a significant rise in increasing the overall nutritional value of food products in almost all parts of the world. Companies and manufacturers of corn bran are striving to provide better nutritional value to its consumers, which is helping to driving the corn bran market. The corn bran market is also getting driven by the popularity of corn and its versatile applications in nutraceutical industry. Moreover, there is a significant rise in making various blends and mixtures in the food products which is supporting the growth of the corn bran market. People in most parts of the world are conscious about providing nutritional products to their cattle and livestock which is subjected to help the corn bran market to raise at a global level. Corn bran provides various applications in the overall food and beverages industry such as bakery, confectionary and snacks among others which is driving the growth of the market.

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Global Corn Bran: Market Segmentation

On the foundation of nature, the corn bran market is segmented as:

  • Conventional
  • Organic

On the foundation of the certification type, the corn bran market is segmented as:

  • Non-GMO
  • GMO

On the foundation of the end use, the corn bran market is segmented as:

  • Food and beverages
    • Bakery
    • Premixes
    • Snack foods
    • Food service providers
    • Food industry
  • Animal feed
  • Nutritional supplements
  • Laboratory and research

On the foundation of the distribution channel, the corn bran market is segmented as:

  • B2B
  • B2C
    • Store based retail
      • Hypermarkets
      • Supermarkets
      • Convenience stores
      • Specialty stores
      • Other  retail formats
    • Online stores

Global Corn Bran Market: Key Players

Some of the key market participants in the corn bran market are Ingredion Incorporated, Honeyville, Inc., Cargill, Incorporated,  The Good Scents Company, Grain Millers, Inc., Didion, Inc., Sunflakes Food Products Pvt. Ltd., Bester Feed & Grain (Pty) Ltd., Prorich Agro Foods, Vallabh Snacks Private Limited., Archer-Daniels-Midland Company, Tereos Syral S.A.S, and many more like these.

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Opportunities for Market Participants

Market participants in the corn bran market have opportunities such as developing the applications of corn bran by performing and investing in vast and continuous research and development. The rise of the online retail format provides numerous opportunities to the corn bran market participants across the globe. Moreover, instance such as consumers being conscious about their food choices, consumers’ rising per capita income and their ability and willingness to try new products, provides market participants with a huge opportunity in the corn bran market. Corn bran is a great source of fibers. Changing lifestyles and food habits are decreasing fibre levels and overall nutritional level in the human body. This provides entering and existing market participants great opportunities in the corn bran market.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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