Global Content Management Software Market: Snapshot
The global content management software (CMS) or system is seeing newer avenues from the changing demand dynamic of digital marketers for management of digital content. Various solutions in the content management software market are gaining traction in enterprise content management (ECM) and web content management (WCM), and to some extent one-to-one marketing. The tools under CMS enable brands to create and manage content ranging from document management and digital asset management. They usually contain features such as indexing, searching and retrieval, format management, revision control and publishing. The bare-minimum technical knowledge needed for deploying content management system for web publishing is a compelling proposition for its increasing popularity.
The incorporation of artificial intelligence (AI) and machine learning into the core platform of content management software is opening new possibilities in the market. These tools are becoming key enablers of key various applications in content management software market. The advent of personalized technology is a case in point.
Global Content Management Software Market: Notable Developments
There seems to have emerged apparently limitless possibilities for the content management software market in two areas: mobile content management and enterprise content management (ECM). In particular, the advent ECM solutions that enables enterprise users to easily integrate these with their business processes for attaining the objective of digital process automation is a case in point. Significant deal of development in this direction has come from partnerships between technology companies and software companies.
SoureCode Technology Holdings, Inc., a U.S.-based company, recently (April, 2019) announced that it has entered into a tie-up with Google Cloud to enable enterprise consumers to build robust process applications. These applications will integrate—connect and manage—data and information from desktop and cloud-based applications in Google Drive. Essentially it helps them create and integrate robust workflows in content management. The move is aimed at the development of next-generation content management software, both for on-premise and cloud. Such strategic moves are opening new avenues in the global content management software market.
Some of the companies aiming for higher stakes in the global content management software market are Progress Software Corporation, Kentico Software, WordPress Foundation, Hyland Software, Inc., and Higher Pixels.
Global Content Management Software Market: Key Growth Dynamics
- Emerging Trends in Content Management unlocks Promising Potential
Recently emerging trends in content management have been at the backbone of new, lucrative avenues in the global content management software market. Among the newer trends, artificial intelligence and personalization have been gathering increasing steam for enterprises seeking content management systems. Relentless efforts by users to maximize their AI efforts for personalizing the technologies in content management bode well for the new solutions. Growing number of vendors in this space is catalyzing the prospects of the global content management software market.
- Need for Efficient Management of Content in Numerous Industry Verticals imparts Momentum to Demand for Content Management Software
Growing need for easy-to-use management software for managing the proliferation of data in various industry verticals is a pivotal factor in the expansion of the content management software market. Collaborative tools for content management are witnessing rising demand in sectors among organizations such as in government, life sciences, retail, consumer goods, defense, and healthcare. Various other factors have worked together to offer momentum to the content management software market. Key of them are decline in cost of servers and networking devices; increasing trend of BYOD; and advancements in graphics.
Global Content Management Software Market: Regional Assessment
Among the various key regional markets analyzed, North America might be generating sizable revenues to the global content management software market in the near future. A large part of the growth underlies on leveraging robust IT infrastructures the region has, making them lucrative ground for content management software. Substantial impetus also comes from the growing uptake of advanced enterprise workflow management tools for content management. On the other hand, Europe is likely to be an increasingly promising market for content management software. The growth is potentially reinforced by government regulations.
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