Global Content Delivery Network (CDN) Market: Overview
Content Delivery Network (CDN) helps in delivering content at high speeds and hence are most helpful to websites witnessing heavy traffic and those that can be accessed globally. Primary functionality of CDN includes redirecting requests and delivering online content, outsourcing content and distribution of services, negotiating content, and managing services. Organizations leverage CDNs to provide speedy static or dynamic content, mobile content, e-commerce transactions, videos, games, etc. CDN finds application in a gamut of industries such as advertising, government, media and entertainment, gaming, educational and healthcare, mobile operators, online music retailers, consumer electronics, and internet service providers, among others.
Content delivery network essentially carries out two important functions. First, it caches the content at the edge of the network to lessen the traffic in the network. Second, it facilitates multiprotocol and multiservice streaming thereby enabling operators to adapt content from any IP device closest to the consumer. The global market for CDN has expanded by leaps and bounds and moving forward too it is predicted to clock stellar growth. Buying into the promise of strong growth, new players are constantly foraying into this space. This has upped competition significantly, putting a downward pressure on prices. There is still room, however, for growth in the CDN market vis-à-vis quality and scalability of dynamic content, mobile content delivery, and storage.
Global Content Delivery Network (CDN) Market: Trends and Opportunities
The number of internet users worldwide stands at a staggering 3.5 billion at present. This has led to an unprecedented growth in online content consumption. Video consumption over mobile devices, for example, has spiked beyond measure. All these have filliped the global CDN market. Businesses, particularly stand to gain from it, as it helps them to reach out to a wide base of prospective and existing consumers via social media with engaging content, in a cost-effective manner. This coupled with cable network operators unveiling CDN initiatives by partnering with content owners, has stoked growth in the market phenomenally.
The unique perceived benefit of CDNs is their improved performance and the ability to offload the traffic served directly from the content provider’s origin infrastructure, which can lead to cost savings for the content provider. Because of such advantages, over half the traffic these days is routed via CDNs and their usage is predicted to spike in the near future. With the soaring popularity of cloud-based computing, CDN operators are expected to experience unbelievable growth with respect to storage delivery systems.
Global Content Delivery Network (CDN) Market: Regional Outlook
Geography-wise, the global market for content delivery network (CDN) can be segmented into Asia Pacific, North America, Europe, and the Rest of the World. Among them, North America leads the market with maximum share. The burgeoning digitization trend among organizations and the rising demand for video content are factors boosting the uptake of CDN solutions in North America. Europe trails North America in the global CDN market. Asia Pacific, however, is forecasted to outpace all other regions in terms of growth due to the enhancements in technology in emerging economies of the region.
Companies Mentioned in Report
Prominent vendors in the CDN market that offer solutions to enhance content delivery service listed in the report are AT&T Inc, Akamai Technologies, Highwinds Network Group Inc, Ericsson, Limelight Networks, and Level 3 Communications. The report studies their revenues, strategies, and future prospects by leveraging both historical and current data.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.