Global Configure Price and Quote (CPQ) Application Market: Introduction

  • Configure Price and Quote (CPQ) application is an integrated set of software applications which provide configuration, pricing, and quote generation activities for sales negotiations. The configure price and quote application works with various business applications such as CRM and ERP to provide accurate data.

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Global Configure Price and Quote (CPQ) Application Market: Dynamics

  • Increasing demand for automation solutions
    • Increasing adoption of the automation process by various enterprises to reduce the process time and cost have accelerated the demand for configure price and quote applications. The configure price and quote application generates a seamless bridge between customer-facing front-end systems such as e-commerce solutions, CRM, customer services, etc and back-end solutions such as enterprise resource planning and other legacy solutions which helps companies to increase their operational efficiencies, sales success, and profit margin. The configure price and quote application helps companies to accelerate their sales strategy by centralizing business rules, product pricing, data, discounting, contracts, and creating an automation approval process.

North America Dominated the Global Configure Price and Quote (CPQ) Application Market in 2019

  • Based on region, the global configure price and quote (CPQ) application market can be divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
  • North America held dominant share of the global configure price and quote (CPQ) application market in 2019. It is expected to continue its dominance throughout the forecast period. The U.S. and Canada are major countries that drive the market in the region. Significant presence of market leaders such as Oracle Corporation,, Inc, SAP SE, and Configure One, Inc. and the trend of early adoption of technology are some of the factors which provide the dominant position to the region in the global configure price and quote application market.
  • The configure price and quote (CPQ) application market in Asia Pacific is expected to expand at a rapid CAGR during the forecast period. India, China, Japan, and Australia are major countries of the CPQ application market in the region. Increasing adoption of cloud platforms, majorly by small & medium enterprises among countries in the Asia Pacific region, has accelerated the configure price and quote application market.

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Key Players Operating in the Global Configure Price and Quote (CPQ) Application Market

Key players operating in the global configure price and quote (CPQ) application market are listed below:

  • Accenture plc
  • Apttus Corporation
  • CloudSense Ltd.
  • Configure One, Inc.
  • FPX, LLC
  • Oracle Corporation
  • PandaDoc Inc.
  • PROS Holdings Inc
  •, Inc
  • SAP SE
  • Tacton Systems
  • Vendavo
  • Vlocity, Inc
  • Yagna iQ Inc.
  • Zuora Inc.

Global Configure Price and Quote (CPQ) Application Market: Research Scope

Global Configure Price and Quote (CPQ) Application Market, by Industry

  • Automotive
  • Aviation
  • Banking, Financial Services and Insurance
  • Healthcare
  • Hospitality
  • IT & Telecom
  • Manufacturing
  • Retail
  • Others

Global Configure Price and Quote (CPQ) Application Market, by Enterprise Size

  • Small & Medium Enterprises
  • Large Enterprises

Global Configure Price and Quote (CPQ) Application Market, by Deployment Model

  • On Premises
  • Cloud Based
configure price and quote application market

Figure: Global Configure Price and Quote (CPQ) Application Market, by Deployment Model

Global Configure Price and Quote (CPQ) Application Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Rest of South America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
configure price and quote application market 1

Figure: Global Configure Price and Quote (CPQ) Application Market , by Region


This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Configure Price And Quote (CPQ) Application Market