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Concentrated Juices Market Forecast and CAGR

According to latest research by Transparency Market Research, concentrated juices market is set to witness steady growth during 2021-2031. Demand for concentrated juices will witness steady growth in short-term, with optimistic growth outlook in the long-run. Muted demand from beverages industry would mean limited opportunities in near future, however, sales of concentrated juices in retail sector will provide momentum.

What is Driving Demand for Concentrated Juices?

The partial dehydration of fruit juices leaves a thick syrup is what is called a juice concentrate and like fruit juices this is also a rich source of vitamins, minerals and other nutrients. Its utilization is also simple as it only needs to be rehydrated with a little amount of water.

The increasing demand for convenient foods and the increasing awareness about healthy lifestyle among the modern consumers is what is accelerating the growth of this product. The wholesome eating habits that the consumers are opting for these days is another potent factor. Moreover, its utilization is just not limited to household but these can also be used to produce considerable amount of fruit juices in beverages industry.

Apart from these on a health point of view these juice concentrates can help in maintaining heart health, decreased inflation and promoting skin health. The most potent driver for its increased popularity among smart consumers is its affordability and increased shelf life as compared to fresh fruit juices. These come in a number of flavors from being single fruit to mixed fruit and also a variety of sugar and preservative concentration levels.

Beverage Industry Utilization Affecting the Concentrated Juices Sales

Conventionally these syrups are utilized in the fruit juice manufacturing industries as a cheaper alternative to fresh fruits. This not only saves the manufacturing time but also brings down the processing cost. However, the increasing demand for fresh fruits-based juices have severely affected its utilization in the beverages industry.

The Covid-19 pandemic did provide a needed bloom to this product’s market. The citrus juice concentrates consumption increased during this time as these were an affordable and uncontaminated source with longer shelf life to fresh citrus fruits. Their versatility also challenges the seasonal nature of the fresh fruits.

China Concentrated Juices Market Outlook

China is the leading producer of variety of fruits and vegetables. According to the European Fresh Produce Association, in 2013 China alone produced more than 200 Tons of fresh fruits and the production is increasing at an average rate of about 9% every year. The increasing demand for the fresh fruits-based products and whole fruits in daily dietary is what is accelerating the market growth of this product.

Fresh fruits juice is also the raw material for the production of concentrated juices and hence a production such surplus can ensure a sustainable supply chain of raw material to the manufacturers. The technological benefits and the skilled human resource are what is making this geography a lucrative site for the juice concentrate manufacturers.

Moreover, it is the exporting giant with trade in almost every continent which enables the manufacturers to provide their product a robust market expansion plan. The aware audience is another prospect that will help the product market to grow in the domestic marketplace as well.

Europe Demand Outlook for Concentrated Juices

According to the European Fruit Juice Association, the fruit juice consumption across the European Union was more than 9 Bn Liters in the year 2015. The data covered the fresh juice as well as the concentrated juice indicating the trends are nowhere showing any decline in the in the past decade and the numbers are expected to grow with an increasing population.

The marketplace can provide a significant growth to the product owing to its affordability and popularity for a longer shelf life. Moreover, the increasing demand in this region for a more wholesome and convenient from of foods can prove to be significant market growth accelerator. Also, the reliance of this region mainly on exports for fruit-based products may prove to be a lucrative business opportunity of the concentrated juice manufacturers.

Who are the Key Manufacturers and Suppliers of Concentrated Juices?

Some of the leading manufacturers and suppliers of concentrated juices include Ocean Spray, Lakewood Inc., Welch's, Hormel Foods Corporation, The Coca-Cola Company, Nutraceutical Corporation,, Northwest Naturals, Vilore Foods Company Inc., Brownwood Acres Foods Inc., Santa Cruz Natural Incorporated, Mott's LLP, Goya Foods Inc., Pioneer Foods Ltd., Cool Breeze Beverages, Country Spoon, Swanson, Tractor Beverage Co., PT Organics Ltd., Biotta Juices, and others.

The manufacturers now a days are impressing providing their product range under organic, non-GMO, etc. labels. They are also funding research and development initiatives to reduce the amount of sugar and the preservative levels in the concentrated juices. Market trends shows more products based on 100% fruit juices and minimal preservatives.

Key Segments

By Nature

  • Organic
  • Conventional

By Form

  • Refrigerated/Frozen
  • Fresh

By Flavor

  • Single Fruit
  • Mixed Fruit
  • Fruit and Vegetable Mixed

By Distribution Channel

  • Business to Business
  • Business to Consumers
    • Supermarkets/ Hypermarkets
    • Convenience Stores
    • Departmental Stores
    • Specialty Stores
    • Online Retails

By Region

  • North America
    • US & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Concentrated Juices Market

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