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Concealer is a type of cosmetic that is used to give an even tone to the skin. Concealers are mainly used to cover dark circles, age spots, and other blemishes which are visible on the skin. In other words, concealers hide small marks and dark areas on the face. Concealers are mainly used by women or by people who work in the glamour industry. It is similar to foundation, but is used only in small areas on the face and not on the entire face. The type of concealer to be used differs according to the different skin tones and skin type’s people have. Hence, companies have come up with a variety of shades and tones to suit different skin colors. Along with different natural skin tones, concealer manufacturing companies also provide it in some basic colors such as red, orange, green etc. Concealers have become one of the most widely used products during facial make-up. Concealers are available in different sizes in tubes, bottles, chap sticks, powder kits etc. in the market. These products are easily available in supermarkets, medical stores, department stores, shopping malls etc.

The global facial makeup market is growing at a rapid pace, which is the major cause for the growth of the global concealer market. With the augmenting trend for polished looks and groomed personality, demand for facial makeup is rising significantly across the globe, and this has caused the entire facial make-up market to flourish globally. Some other factors such as rise in disposable income and consumer spending ability also lead to the growth of the concealer market. The increase in working women’s population is also considered to be a growth factor for the global concealer market. Moreover, the availability of concealers on e-commerce websites has increased its sale in the global market. However, e-commerce websites can also be dangerous due to the availability of counterfeit products. Additionally, extensive use of concealers may prove harmful for the user’s skin over a period of time. Manufacturing process of concealers involves extensive combinations of chemicals, which may have adverse effects on the skin. To overcome this skin damage issue, manufacturers are constantly working on use of chemical free and skin friendly formulas. Many concealer manufacturing companies launch their products after being clinically tested in order to be safe for the user.

The global concealer market is segmented on the basis of skin type, concealer texture, application, finish, and region. On the basis of skin type, concealers are classified as for oily skin, dry skin, sensitive skin, and others. The concealer market is segmented on the basis of application as for dark circles, ace & blemishes, anti-aging and others. On the basis of texture, the market is categorized as liquid, cream, powder and stick. Concealer market can be segmented as glossy and matte on the basis of finish. The concealer market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America on the basis of region. The European market is expected to show considerable growth in the concealer market, due to its high income population. Likewise, the increase in working women’s population in Asia Pacific region has led to a growth in the concealer market in Asia Pacific.

Some of the key players in the concealer market are MAC Cosmetics, Maybelline New York, NARS Cosmetics, Make Up For Ever, Clinique Laboratories, LLC, L’Oreal S.A., The Estée Lauder Companies Inc., Yves Saint Laurent SAS, Bobbi Brown Professional Cosmetics, Inc., Laura Mercier Cosmetics, Lancôme, Tom Ford, Marc Jacobs, Bourjoris, and Coty Inc. (Rimmel). These leading companies have developed concealers that are skin friendly. Being the leading brands, counterfeit products with the above mentioned brand names are also seen in the market. In order to maintain their originality, brands have come up with special branding techniques. Manufacturers of cosmetics periodically launch exciting offers to clear stocks as well as promote new designs. Furthermore, they also utilize innovative marketing strategies to reach and stand out in the market. Companies manufacturing concealers and other cosmetics use celebrity endorsements for marketing.

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