Community Engagement Software: Introduction
- Community engagement platforms create and maintain a productive space for discussion among members of the community. It enables community members to communicate their thoughts, ideas, and concerns with all the members of the community.
- Community engagement software is a unique platform where the government, people, and organizations work together to create lasting visions for the future of their communities.
- This software offers a safe and accessible space where people can contribute to the conversation without the limits of a public forum.
- Businesses are constantly integrating community engagement strategies to enhance their marketing activities. Community engagement software generates more leads, enhances brand loyalty, and retains users.
- Community engagement software offers benefits such as cost-effectiveness, reaching a broader audience, data-driven outcomes, deeper engagement, building trust, and is a safer option for engagement.
- Collaboration and shared purpose, careful planning and preparation, openness and learning, impact and action, transparency and trust etc., are some core principles of community engagement software.
- The rising adoption of community engagement platforms to increase brand awareness and loyalty among customers is likely to drive the growth of the community engagement software market in the coming years.
Global Community Engagement Software Market: Dynamics
Global Community Engagement Software Market: Key Drivers
- Community engagement software allows for healthy relations between commercial entities and communities, and makes community engagement not just desirable, but necessary and sustainable to lead to more equitable and improved quality of life of local communities; it is the driving factor for the market.
- Individuals, governments, and public organizations increase the adoption of community engagement software due to features provided by the software such as understanding of issues, increased visibility, and community empowerment, which are expected to boost the growth of the market during the forecast period.
- Increasing adoption in government sectors for a thriving, functioning, and productive relationship between citizens and government propels the growth of the global community engagement software market.
- The software helps to determine, manage, and analyze the improvement in company productivity, which increases its adoption in different business sectors.
- Presently, various sectors are focused on implementing new advanced technologies, which is projected to create opportunities for the community engagement software market during the forecast period.
- However, technical difficulties, high cost etc., are likely to restrain the growth of the global community engagement software market.
Impact of COVID-19 on the Global Community Engagement Software Market
- The community engagement software is an easy way to interact with community members. It offers a simple way to quickly share relevant and accurate information with a broad range of audiences.
- The community engagement software market shows significant growth during the pandemic and is likely to grow during the forecast period due to increased adoption in various sectors such as government, entertainment, education, and sports.
North America to Hold Major Share of the Global Community Engagement Software Market
- Based on region, the community engagement software market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America is expected to dominate the global community engagement software market during the forecast period due to the strong demand for a transparent community experience that has been observed among end-users.
- Asia Pacific is expected to exhibit the highest growth rate in the market during the forecast period due to the implementation of community engagement software, and increased penetration of the internet across various enterprises.
Global Community Engagement Software Market: Competition Landscape
- Different players are active in the community engagement software market with a strong footprint and well-established technologies such as Vanilla Forums, Breezio Inc.
- The Vanilla Forum model allows users to start and moderate discussions. In this module, members can tag other members, add photos and videos for discussion, create a profile, etc. Vanilla is a community management solution for financial services, customer goods, media, gaming, and technology.
- The market for community engagement software is growing with the rapid adoption of new advanced technological tools and the use of digital devices.
Key players operating in the global community engagement software market include:
- Vanilla Forums
- Discourse Inc.
- Breezio Inc.
- Hivebrite Inc.
- Higher Logic LLC
Global Community Engagement Software Market: Research Scope
Global Community Engagement Software Market, by Deployment
Global Community Engagement Software Market, by Component
- Community Engagement Platform
- Professional Services
- Training and Education
- Support and Maintenance
- Managed Services
- Professional Services
Global Community Engagement Software Market, by Industry
- Government and Public Utilities
- Healthcare and Hospitality
- Media and Entertainment
Global Community Engagement Software Market, by Region
- North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.