Color Masterbatch is a concentrated mixture of additives and/or pigments formed by compressing it into a carrier resin by heating process. It is then cooled and cut into a granular shape. Masterbatch (MB) is defined as a solid or liquid additive for plastic which is used for coloring plastics (color masterbatch) or denoting other properties to plastics (additive masterbatch). Advantages of color masterbatch are good dispersion and distribution across plastics, not prone to uneven color ills, which guarantee better physical and mechanical properties to the material it is applied. Another advantage is mixing performance of the subsequent molding equipment requirements are lower; such as the use of color tablets for injection molding and use of plunger injection machine, which can get good quality products. Disadvantages of color masterbatch are coloring process step more than it dry or pasty colorant to be more even coloring a plastic granulation processes, the need for more production equipment and production space, paying more production costs and therefore high coloring costs, etc.

The color masterbatch market is driven by increasing usage by polymer manufacturers in their own compounding procedures and increasing use of color masterbatch as substitute for compounds into engineering polymer markets. Demand for color masterbatch also seemed to boost because of higher use of special effects and colors to distinguish products. Its demand is also helped by the necessity for advanced performance standard from polymer materials with properties such as UV stabilization, flame retardation, optical brightness, enhanced transparency, surface resistivity, prevention of static and yellowing (oxidative or thermal degradation), scratch resistant, etc. European Union’s concern for reduction in greenhouse gases is causing a rise in the demand for light weight vehicles. When plastic content is increased in vehicles, it reduces their weight and emission of carbon, which also increases fuel efficiency. This leads to replacement of metal parts by plastic ones in the vehicles. This indicates opportunities for growth in color masterbatch market.

Based on the varying applications, color masterbatch market can be segmented into : materials used in the aerospace; business machines and office supply; appliance, electronics and connectors; construction; automotive and transportation; healthcare; military/government; consumer and sporting goods; industrial equipment and power tools packaging for food articles, etc. Based on the use of carrier coloring agent, color masterbatch market can be segmented into : polypropylene, polyethylene, polystyrene, etc. Based on the requirement of color type, color masterbatch market can be segmented into : standard color, special color, custom-made color, etc.

In the world, in terms of demand and production, both, the European industry is the leading color masterbatch industry. Due to industrialization, the growth of the packaging industry in Asia is also motivating the demand of color masterbatch. The reasons for growth in packaging industry in Asia-Pacific are urbanization and changing demand of consumers. Many major color masterbatch manufacturers have moved their production facilities in the Asia-Pacific due to increasing demand and low manufacturing costs in the region. Market subtleties in developed regions such as Western Europe and North America are considerably different from developing regions such as Asia-Pacific and Africa. Structure of market in Europe and North America is associated, whereas it is disjointed in Asia Pacific.

Some of the key participants in color masterbatch market are Alok Masterbatches Pvt. Ltd., Americhem, Carolina Color Corporation, Clariant, Color Master Inc., iDAdditives, Munsell, Shandong Luyan Color Masterbatch Co. Ltd., O’Neil Color & Compounding, OCSiAl, Panton, Penn Color Inc., Plastibends, Prayag Polytech Pvt. Ltd., PPG Industries, RAL, Reedy Chemical Foam & Specialty Additives, RTP Company, Tradepro Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Color Masterbatch Market

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