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Cold Brew Coffee Market: Overview

The cold brew coffee market is estimated to observe positive growth during the forecast period of 2021-2031. The growing popularity of coffee among a considerable chunk of the global populace will assure good growth prospects for the cold brew coffee market. Furthermore, the preference of the consumers for unique coffee beverages assures substantial growth. All these factors will invite profitable growth avenues for the cold brew coffee market.

The rising awareness about the benefits of coffee, rising urbanization levels, and expanding disposable income invites exponential growth for the cold brew coffee market. The growing popularity of novel variants through numerous distribution channels will have a profound impact on the growth trajectory of the cold brew coffee market.

Cold brewing is a method of coffee brewing where ground coffee beans are steeped in water at room temperature for around 20 hours. Cold brew is prominently the concentrate of the coffee after the brewing process. This type of coffee brewing is the easiest and requires no or less equipment. It takes more than 20 hours for the coffee to brew. The various benefits associated with cold brew coffee consumption sets the stage for the growth of the global market.

Cold brew coffee is available in three types: Arabica-based cold brew coffee, Liberica-based cold brew coffee, and Robusta-based cold brew coffee. The main distribution channels in the cold brew coffee market are company-owned outlets, supermarkets, convenience stores, hypermarkets, and online. Of all the distribution channels, the online segment is estimated to gain considerable momentum due to the advent of the COVID-19 pandemic and the lockdown restrictions.

The report on the cold brew coffee market by Transparency Market Research (TMR) has various points and factors that make the stakeholder aware of the existing competitive scenario. Furthermore, the report includes the demographic landscape, industrial insights, and the latest trends that prove to be of great help to the CXOs and stakeholders. The COVID-19 pandemic effect has also been included in the report.

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How is the Competitive Scenario across Cold Brew Coffee Market?

The cold brew coffee market is highly fragmented. Numerous players indulge in high competition. The players are involved in novel product launches and different formulations. These formulations assure considerable growth for the cold brew coffee market. Furthermore, the players are also involved in research and development activities. These activities help increase the revenues of the players, eventually increasing the growth rate.

Some well-entrenched players in the cold brew coffee market are RISE Brewing Co., La Colombe Torrefaction, Califia Farms, HighBrewCoffee, and Nestlé.

What are Key Trends in Cold Brew Coffee Market?

Benefits of Cold Brew Coffee over Hot Coffee to Bring Extensive Growth Prospects

The most prominent benefit of cold brew coffee is that it is nearly 67% less acidic than hot coffee. Furthermore, the coffee is smooth and sweet as compared to hot coffee as the coffee grounds are not exposed to high temperature. This coffee type is flavorful and less bitter. Hence, all these factors will invite extensive growth opportunities for the cold brew coffee market.

Growing Popularity of Nitro Cold Brew Coffee to Invite Substantial Growth

Nitrogen-based cold brew coffee is adding expansive growth opportunities to the cold brew coffee market. In this cold brew coffee type, the coffee is infused with nitrogen gas via pressurized valve. Many cold brew coffee manufacturers are launching these drinks on the back of the heightening popularity. For instance, a coffee brand known as High Brew Coffee recently introduced the sweet cream nitro cold brew coffee. It has an in-can widget that injects nitrogen during consumption. Such developments bode well for the growth of the global market.

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What are Regional Dimensions of Cold Brew Coffee Market?

North America’s cold brew coffee market is expected to observe a dominating stance during the forecast period of 2021-2031. The growing preference for coffee over other beverages and the introduction of novel variants in the cold brew coffee space will ensure profitable growth. The Asia Pacific is also anticipated to register rapid growth due to expanding preference for specialty products over the regulars.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cold Brew Coffee Market