The cold brew coffee market is estimated to observe positive growth during the forecast period of 2021-2031. The growing popularity of coffee among a considerable chunk of the global populace will assure good growth prospects for the cold brew coffee market. Furthermore, the preference of the consumers for unique coffee beverages assures substantial growth. All these factors will invite profitable growth avenues for the cold brew coffee market.
The rising awareness about the benefits of coffee, rising urbanization levels, and expanding disposable income invites exponential growth for the cold brew coffee market. The growing popularity of novel variants through numerous distribution channels will have a profound impact on the growth trajectory of the cold brew coffee market.
Cold brewing is a method of coffee brewing where ground coffee beans are steeped in water at room temperature for around 20 hours. Cold brew is prominently the concentrate of the coffee after the brewing process. This type of coffee brewing is the easiest and requires no or less equipment. It takes more than 20 hours for the coffee to brew. The various benefits associated with cold brew coffee consumption sets the stage for the growth of the global market.
Cold brew coffee is available in three types: Arabica-based cold brew coffee, Liberica-based cold brew coffee, and Robusta-based cold brew coffee. The main distribution channels in the cold brew coffee market are company-owned outlets, supermarkets, convenience stores, hypermarkets, and online. Of all the distribution channels, the online segment is estimated to gain considerable momentum due to the advent of the COVID-19 pandemic and the lockdown restrictions.
The report on the cold brew coffee market by Transparency Market Research (TMR) has various points and factors that make the stakeholder aware of the existing competitive scenario. Furthermore, the report includes the demographic landscape, industrial insights, and the latest trends that prove to be of great help to the CXOs and stakeholders. The COVID-19 pandemic effect has also been included in the report.
The cold brew coffee market is highly fragmented. Numerous players indulge in high competition. The players are involved in novel product launches and different formulations. These formulations assure considerable growth for the cold brew coffee market. Furthermore, the players are also involved in research and development activities. These activities help increase the revenues of the players, eventually increasing the growth rate.
Some well-entrenched players in the cold brew coffee market are RISE Brewing Co., La Colombe Torrefaction, Califia Farms, HighBrewCoffee, and Nestlé.
Benefits of Cold Brew Coffee over Hot Coffee to Bring Extensive Growth Prospects
The most prominent benefit of cold brew coffee is that it is nearly 67% less acidic than hot coffee. Furthermore, the coffee is smooth and sweet as compared to hot coffee as the coffee grounds are not exposed to high temperature. This coffee type is flavorful and less bitter. Hence, all these factors will invite extensive growth opportunities for the cold brew coffee market.
Growing Popularity of Nitro Cold Brew Coffee to Invite Substantial Growth
Nitrogen-based cold brew coffee is adding expansive growth opportunities to the cold brew coffee market. In this cold brew coffee type, the coffee is infused with nitrogen gas via pressurized valve. Many cold brew coffee manufacturers are launching these drinks on the back of the heightening popularity. For instance, a coffee brand known as High Brew Coffee recently introduced the sweet cream nitro cold brew coffee. It has an in-can widget that injects nitrogen during consumption. Such developments bode well for the growth of the global market.
North America’s cold brew coffee market is expected to observe a dominating stance during the forecast period of 2021-2031. The growing preference for coffee over other beverages and the introduction of novel variants in the cold brew coffee space will ensure profitable growth. The Asia Pacific is also anticipated to register rapid growth due to expanding preference for specialty products over the regulars.
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