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Cognitive Assessment and Training Market

Businesses providing cognitive assessment and training solutions and services are expected to witness a minor decline in their growth for a short span of time. However, the adoption of work from home initiatives, eLearning, and eHealth are expected to drive increased adoption of cognitive assessment and training solutions, and the market would witness a negligible decline in 2020, followed by positive growth. Tracking cognitive abilities is becoming an important activity, as a number of neurologic effects have been observed in people suffering from COVID-19. Businesses in various verticals are planning to deploy a diverse array of cognitive assessment and training solutions to carry out assessments and track and improve brain health. With the growing focus on mental health and the ability of cognitive assessment and training solutions to be leveraged virtually, the market is witnessing significant growth.

Gamification and serious gaming help people induce positive health behavioral changes. Gamification is a relatively new trend that focuses on applying game mechanics to non-game contexts for engaging audiences and adding a little fun into mundane activities besides generating motivational and cognitive benefits. Various fields, such as corporate and education, have taken advantage of the potential of gamification. The digital healthcare domain has also started to explore this concept as an emerging trend. Gamification intends to affect users’ behavior and motivation by means of experiences reminiscent of games.

Cognitive Assessment and Training Market: Overview

The cognitive assessment and training market may bank greatly on aspects like heightened literacy rates and enhanced economic conditions. Cognitive assessment training and tests offered by various providers aid students to help in achieving their academic objectives smoothly. A cognitive assessment test determines the psychological functions of an individual and the pace of information processing in the brain. Growing awareness relating to brain fitness, rising geriatric population, and technological advancements may help the cognitive assessment and training market to garner substantial growth across the forecast period of 2019-2028

This report offers useful breakthroughs that influence the growth of the cognitive assessment and training market positively. It also focuses on various parameters such as key trends, competitive structure, regional assessment, etc. The segmental study enables an individual to thoroughly understand the different growth aspects of the cognitive assessment and training market in a well-ordered manner.

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Cognitive Assessment and Training Market: Competitive Outlook

The penetration of advanced technologies in cognitive assessment and training market augurs well for increasing the growth rate. Key players are majorly focusing on developing mobile applications and software equipped with the latest technologies such as artificial intelligence (AI) and the Internet of Things (IoT). Research and development activities are also being carried on a large scale for gaining innovative insights into the cognitive assessment and training market. Startups are entering the cognitive assessment and training market with cutting-edge technology-based cognitive assessment and training platforms, thus competing fiercely with key players.

Mergers and acquisitions are common in this highly fragmented landscape for sustaining the market position of various players involved in the cognitive assessment and training market. Some well-established players in the cognitive assessment and training market are Pearson PLC, CogniFit Ltd., Signant Health, Brain Resource Ltd., ImPACT Applications Inc., Posit Science Corp., and Quest Diagnostics Inc.

Cognitive Assessment and Training Market: Latest Developments

The COVID-19 outbreak has led to the shutting down of various schools and educational institutions. Patients diagnosed with various diseases also prefer home care and telehealth assessment due to the growing threat of SARS-CoV-2 transmission. Therefore, technology will play an important role in shaping the growth of the cognitive assessment and training market across the forecast period.

  • A group of researchers recently designed three mobile-based games namely Gwakkamolé, All you can E.T., and CrushStations that help in improving cognitive ability of individuals; Such developments indicate the growing use of entertaining platforms like games to improve cognitive ability
  • Philips recently launched its artificial intelligence (AI)-based cognitive assessment platform Intellispace Cognition for assessing cognitive impairments due to neurological conditions
  • Researchers are testing new approaches for detecting delirium, a complex cognitive disorder, through cognitive assessment. Novel insights in a variety of disorders may bring great growth opportunities for the cognitive assessment and training market

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Cognitive Assessment and Training Market: Regional Analysis

The cognitive assessment and training market can be geographically segmented into North America, Latin America, the Middle East and Africa, Europe, and Asia Pacific.  North America may display roaring growth across the forecast period due to factors such as increasing awareness about cognitive assessment and training, strong health infrastructure, and the humungous emergence of startups in the region.

Advanced healthcare policies may also play an important role in molding the growth of the cognitive assessment and training market in North America. The burgeoning demand for enhancing brain neuroplasticity is also gaining considerable momentum across the U.S. and Canada. The aforementioned factors may assure significant growth for North America across the forecast period.  Asia Pacific may also report stable growth owing to significant technological advancements in certain countries, an example being China.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cognitive Assessment Training