Coconut contains a great deal of nutritional ingredients in it. When coconuts are dried, shredded and pureed to form a thick mixture, it can be used as coconut butter. Coconut butter can be stored for a long time at low temperature. Coconut butter market has grown due to its variety of applications in the food industry and personal care industry. Its application includes both consumption and topical usage. Coconut butter is mostly looked upon as a healthy substitute to most vegetable oils. The growth of coconut butter market’s favorable factors includes its production on a large scale due to the ample growth and production of coconuts. It is also a home-made product, but ready-made products are in more demand due to cheap prices and easy availability.

Coconut Butter Market: Segmentation

The coconut butter market can be segmented on the basis of source, end-use and distributional channel. On the basis of source, the coconut butter market can be segmented as organic and conventional.

On the basis of end-use, the coconut butter market can be segmented as food industry, personal care industry and commercial. The coconut butter market in food industry can be further segmented as confectionary, sauces & spread, flavoring ingredient and others. The commercial segment can be further segmented as hotels, restaurants & cafes (Horeca), institutional Foods and households.

On the basis of distribution channel, the coconut butter market can be segmented as direct and indirect sales. The indirect sales are further segmented as Modern trade, wholesalers, convenience stores, retailers and online retailers.

Coconut Butter Market: Drivers, Restraints, and Trends

The coconut butter market has seen steady rise in the past decade as people’s preference for coconut oil and butter has increased due to its many health benefits. The coconut butter and coconut oil’s usage trend in the food industry goes hand-in-hand. The coconut butter is less preferred due to its high fat content in the food and is mostly used as a spread with toast or bread and is consumed as breakfast. The coconut butter market has seen rise due to coconut butter being the new entrant in the breakfast as high-energy source food. The macro-economic factors like the ban on the export of coconut in countries such as Indonesia is affecting the growth of the coconut butter market globally. While many regions remain dependent on the exports from tropical countries for the production of coconut related products, such moratoriums may hamper the growth of the coconut butter market. The coconut butter market sees growth due to its growing usage in the personal care industry. The coconut butter as an ingredient in body lotions, deodorant agent and hair conditioner. The coconut butter market driver is that the it is biodegradable and a substitute for the chemicals as a natural agent in the personal care products.

Coconut Butter Market: Regional Outlook

The breakfast of the consumers from the North America and Europe consists mainly of carbohydrates rich food and regular butter is avoided due to its high LDL or bad cholesterol content. So, the coconut butter market sees high growth due to its entrant as a new breakfast spread in the North America. Macro-economic factors like approval of coconut butter as a low fat product is hindering the growth of the market in Europe. The coconut butter market in Asia Pacific sees maximum growth as consumers are well aware of the benefits of coconut and the use coconut products traditionally has boosted the growth of this market. The consumers in Asia Pacific are expected to prefer the use of coconut butter more readily and this is a major driver for the growth of coconut butter market in Asia Pacific. The coconut butter market is expected to grow in tropical regions where there is more production of coconuts. In the regions for Middle East and Africa, the African countries are highly dependent on agriculture and their related products for the growth of their economy, and hence coconut butter market is also expected to grow in this region.

Coconut Butter Market: Key Players

  1. Windy City Organics
  2. Premier Organics Inc.
  3. The Hain Celestial Group, Inc.
  4. Windmill Organics
  5. Wichy Plantation Company (Pvt) Ltd
  6. ANDY ALBAO CORPORATION
  7. The HallStar Company
  8. Marico Limited

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

REQUEST CUSTOMIZATION

Coconut Butter Market

Pre Book