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Cloud Services Brokerage Market - Overview

In general, a broker is a person who acts as a middle man between two or more parties during negotiations. A cloud broker means a third-party individual or entity that acts as an intermediary between a cloud computing service buyer and the sellers of the same.

CSB, i.e. cloud services brokerage, an IT-based business model wherein a firm or an entity enhances value for one or more cloud services (private or public) on behalf of one or more customers of that service. A cloud services brokerage enabler offers (i) tools and knowhow to device cloud services brokerage, and (ii) combined technology, people, and methodologies to implement and manage cloud services brokerage related projects.

Approximately, more than 30% of businesses (till 2014) had adopted a cloud service brokerage to better support cloud technology. Three key areas that can be addressed by a cloud service brokerage in cloud adoption are aggregation, integration, and customization brokerage. Aggregation – through a company approved cloud application, end-users get access to the cloud enterprise software; integration – ensuring data exchange of cloud applications among each other and with on-premise applications to align business processes; customization – augmentation of cloud services with variable data plans or improved security and compliance.

Cloud Services Brokerage Market – Drivers and Restraints

Increasing adoption cloud-based solutions by businesses is a major driver of the cloud services brokerage market. However, a key restraint for cloud services brokerage market is the relative immaturity of cloud enterprise software as compared to on-premise enterprise software. By modifying cloud enterprise software with customized capabilities other than cloud services, companies could avail the benefits of cloud technology, while meeting other business objectives, including data security and compliance. Especially, organizations are looking forward to cloud augmentation and attain reduced risk with robust security and compliance abilities, to add value and transparency with the help of analytics, they are also looking for the centralization of audit trajectories and policy implementation functionality, including streamlining of selection process of cloud services.

Cloud Services Brokerage Market – Segmentation

The cloud services brokerage market covers different services, such as, operations management, workload management, catalog management, integration, security and compliance, reporting and analytics, training and consulting, and maintenance and support. The cloud services brokerage market can be segmented on the basis of cloud-based deployment, i.e. public, private, and hybrid cloud.

When segmented geographically, North America is anticipated to be the dominant market for cloud services brokerage, followed by Europe and Asia Pacific. Asia Pacific is estimated to be the fastest growing region during the forecast period, followed by Europe and North America. Enterprises of all sizes are expected to use cloud services brokerage in the near future. Large organizations are expected to have larger market due to the benefits that are provided by CSB, for example, single point of accountability. This helps companies to switch easily among several cloud models. Also, the companies using cloud brokerage solutions are entering new markets and providing new services to the consumers.

Almost every industry is expected to use cloud services brokerage due to global technological modification, such as retail, Banking, Financial Services And Insurance (BFSI), communications, media & entertainment, manufacturing, transportation & logistics, pharmaceuticals, life sciences, government, healthcare, retail, utilities, and others (academic institutions, such as, nonprofit research groups, and universities).

Legal aspects of cloud brokering cover many areas. Major difficulties connected with this are data location, cross-border transmission, portability, accessibility, and accountability. Therefore, CSB must have technology and associations readily available, capable to ensure that all customer requirements are fulfilled and legal obligations are observed at the same time.

Cloud Services Brokerage Market – Key Players

Major players operating in the cloud services brokerage market are Appirio, Amazon Web Services, Inc., Tech Mahindra Limited, Fujitsu, Wipro Limited, Hewlett Packard Enterprise, HPE, International Business Machines Corporation, Atos SE, Dell Inc., and Oracle Corporation.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.

Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cloud Services Brokerage Market

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