Enterprise cloud adoption is increasing at a higher pace, as the services continue to gain foothold in the enterprise applications owing to rising number of connected devices. The devices are connected to the cloud for managing and maintaining discrete services to perform end-to-end business operations. Therefore, the enterprises are increasingly adopting orchestration strategy for managing new cloud offerings which are built around business outcomes.

Cloud orchestration is used to coordinate and automate the end-to-end multiple processes for delivering the desired services to the clients. It is basically a software platform which helps the organizations orchestrate key business and IT processes for simplifying operations, managing tasks & critical processes of the enterprises. The organizations are adopting several applications such as cloud migration, cloud service management, and cloud API management for orchestrating their business processes to the cloud.

Increasing demand for optimum resource utilization is expected to drive the cloud orchestration market over the forecast timeframe. Rising need for self-service agility, provisioning, and flexibility is expected to support the industry growth. High cost efficiency of cloud orchestration is expected to support the adoption for medium and small enterprises (SMEs) coupled with the flexibility or scalability benefits offered to increase or reduce the resources.

Growing importance of analytics and reporting services is creating a need for improved operational efficiency, enhanced decision making for gaining a competitive advantage. Moreover, internal business processes have high demand supporting the cloud orchestration market growth. Various benefits such as reduction in time spent on manual tasks, enhanced accuracy, and heavy work load management are attracting cloud orchestration services for increased business opportunities.

High initial investments and lack of technical expertise among small and medium enterprises is anticipated to restrict the industry growth over the forecast timeframe. The compatibility issues pertaining to operational consistency with the existing application software are some of the challenges faced by the industry competitors in the global market. Rising demand for streamlining business processes and growing number of enterprises optimizing the benefits of the orchestration is expected to supplement the overall industry growth from 2017 to 2025.

The cloud orchestration market can be segmented by solution type into managed support, configuration portable service and others. Large enterprises, medium and small enterprises categorize the industry by end-use. By deployment, the industry can be classified into public, private and hybrid. By application, the cloud orchestration industry can be segmented into education & government, banking, financial, services & insurance, manufacturing, healthcare, retail & commerce, media and entertainment.

The media and entertainment sector is expected to grow with highest CAGR as many media companies are implementing cloud orchestration services and automating the scaling of their storage, content creation, and delivery along with reducing the IT capital investment.

North America region is expected to dominate the industry from 2017 to 2025 owing to U.S. being the dominant region by having significant demand for low-cost infrastructure development of cloud. Increasing need for optimized process automation is expected to support the industry demand in this region for the forecast period.

Asia Pacific cloud orchestration market is expected to have the highest CAGR over the forecast period owing to the increasing need for advanced resource management systems and workload shifts towards cloud environment. These factors are expected to encourage the industry demand in this region especially in emerging economies such as China and India.

Some of the prominent industry vendors of the cloud orchestration market globally are Servicenow Inc, IBM Corporation, Oracle Corporation, BMC Software, Computer Sciences Corporation, Amazon Web Services, Cisco Systems Inc., Red Hat Inc., Hewlett Packard Enterprise Company Inc., and Vmware Inc. The industry is highly competitive with increasing number of players entering into this field. Growing focus of key participants on innovations and technological advancements is expected to boost the industry competition over the forecast timeline.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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