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Cloud monetization offers a revenue management system for digital service providers by delivering hosted services through the Internet with significant cost benefits and on-demand access to any service or resource in any volume. It is used to manage customer relationships, create customer accounts, charge for services, and analyze and collect revenue. Gemalto Inc. offers a Sentinel Cloud, a cloud-based licensing and enforcement solution, for cloud monetization. Currently, many enterprises have started investing in cloud services by either subscribing to external public cloud or virtual private cloud services or by running an internal private cloud. Most enterprises prefer the private cloud model for compliance and security purposes. Cloud monetization offers various benefits such as security, scalability, and operational simplicity. It also improves customer retention by delivering flexible monetization cloud billing models.

The global cloud monetization market is primarily driven by the increase in demand from enterprises for a single bill that includes all cloud services and cloud-specific service level agreements (SLAs). Additionally, expansion of managed and professional services for cloud monetization is expected to boost the demand for cloud monetization across the globe. Rise in focus on generating recurring revenue by enterprises is also driving the demand for cloud monetization across the globe. Currently, increase in demand for secure, scalable, and reliable solution for cloud billing is anticipated to boost the demand for cloud monetization globally. Increase in demand for developing long customer relationship by enterprises is another key factor driving the global market. Cloud monetization reduces risk and time by providing simplified and easy-to-use cloud billing model. This is boosting the demand for cloud object storage globally. Rise in demand for backup and recovery services is another key factor driving the demand for cloud monetization market across the globe. However, high cost of cloud billing model or subscription is estimated to hamper the demand for cloud monetization in the near future.

The global cloud monetization market can be segmented based on cloud platform, services, deployment, enterprise size, industry, and region. In terms of cloud platform, the market can be classified into software as a service, infrastructure as a service, and platform as a service. In terms of service, the market can be classified into professional services and maintenance services. The professional services segment can be further classified into support & maintenance, integration & deployment, and consulting. Based on deployment, the cloud monetization market can be bifurcated into cloud based and on-premise. The cloud based segment can be further sub-segmented into public cloud, private cloud, hybrid cloud, and community cloud. In terms of enterprise size, the market can be divided into small & medium enterprises and large enterprises. In terms of industry, the global cloud monetization market can be segregated into travel & logistics, banking, financial services & insurance (BFSI); healthcare; IT & telecom; e-commerce & retail; and manufacturing.

Based on region, the global cloud monetization market can be split into Middle East & Africa, Europe, North America, South America, and Asia Pacific. The market in North America is estimated to expand at a substantial pace during the forecast period due to the presence of established vendors of cloud monetization in the region. The cloud monetization market in Asia Pacific is projected to expand at a significant pace during the forecast period. The region is estimated to create attractive opportunities in the cloud monetization market in the near future. Increase in urbanization and advancement of technologies are propelling the demand for cloud monetization in Asia Pacific. Rise in awareness about the recurring revenue by use of cloud billing is boosting the cloud monetization market in Asia Pacific.

Major players operating in the global cloud monetization market include Aria Systems, Inc., Oracle Corporation, Comverse Technology, Inc., AppDirect, Inc., Computer Associates International, Inc., SAP SE, Hewlett-Packard Enterprise, Cisco Systems, Aspire Systems, and Gemalto Inc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cloud Monetization Market

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