Cloud Calling - Introduction

  • Cloud calling is a type of voice-based communication service provided by a third-party cloud host, where the call is transferred through internet connection instead of a landline connection, which replaces the need for an organization to manage their own conventional telephone system.
  • Earlier, a private branch exchange (PBX), a phone communication system, was installed inside an organization, which is presently integrated with a cloud communication platform at a lower cost in order to support real-time communication.
  • Advanced unified communication facilities, such as video calling, instant messaging, and voice over Internet protocol (VoIP), can be provided through cloud communication platforms.
  • Cloud calling offers transparent and streamlined communication with an internet connection for both on-site and remote workers
  • Cloud calling is also called cloud telephony service, which can be implemented to reduce clutter and expenses in the office.

cloud calling market size and forecast

Global Cloud Calling Market: Dynamics

Global Cloud Calling Market: Key Drivers

  • Increase in adoption of cloud-based communication services in various industry verticals to offer a secure communication environment for all businesses by securely restoring the data on cloud platforms and access it via internet is a key factor propelling the cloud calling market
  • Rise in adoption of cloud calling systems in businesses, as it provides easy access to remote employees to register their phone requirements, is a key factor expected to drive the cloud calling market during the forecast period
  • Increase in adoption of cloud-based solutions in the business process outsourcing (BPO) sector is estimated to boost the demand for cloud calling during the forecast period
  • However, high dependency on internet connectivity services is estimated to hamper the cloud calling market
  • Security concerns about cloud-based communication, such as data loss and leakage, is a major factor that restrains the cloud calling market
  • Nonetheless, rise in adoption of cloud calling services in SMEs is projected to offer significant opportunities for the cloud calling market

cloud calling market dynamics

Impact of COVID-19 on the Global Cloud Calling Market

  • The COVID-19 pandemic has resulted in the shutdown of companies – some on a temporary and others on a permanent basis, which has impacted the economy of countries across the globe
  • Companies have adopted remote work culture due to the pandemic situation, which has extensively reduced the expenditure of companies. The rate of adoption of cloud calling in various sectors increased to manage and maintain the communication between remote employees or teams.
  • Hence, COVID-19 is projected to have a positive impact on the cloud calling market during the forecast period

North America to Hold Major Share of the Global Cloud Calling Market

  • In terms of region, the global cloud calling market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
  • North America is estimated to be a prominent market for cloud calling during the forecast period. Increasing adoption of bring your own device (BYOD) policy in workplaces in countries such as the U.S. and Canada is estimated to further fuel the market in the region
  • Rise in penetration of internet services in Europe is anticipated to boost the adoption of cloud calling in the region
  • The cloud calling market in Middle East & Africa is projected to expand significantly due to rising adoption of different technologies in the region in order to enhance business efficiency with secure communication
  • Increase in adoption of cloud communication platforms in various industry sectors in Asia Pacific is estimated to increase the demand for cloud calling in the region
  • Rise in adoption of smart devices in South America is anticipated to fuel the demand for cloud calling in the region

cloud calling market outlook by region

Global Cloud Calling Market: Competition Landscape

  • Several prominent players operating in the cloud calling market have strong presence in the market and are likely to witness rapid technological development during the forecast period
  • In December 2020, Cisco Systems, Inc., a key player in the cloud calling market, launched the all new Webex for meeting, calling, and messaging, which is projected to extend domestic calling service to more than 65 countries during the forecast period

Key Players Operating in Global Cloud Calling Market Include:

  • Atos Group (Unify)
  • Avaya Inc.
  • AVOXI, Inc.
  • CallCurrent, Inc. (MightyCall)
  • Cisco Systems, Inc. (Webex)
  • Dialpad, Inc.
  • Exotel Techcom Pvt. Ltd.
  • Fuze, Inc.
  • Kaleyra Inc.
  • Knowlarity Communications Pvt Ltd
  • Mitel Networks Corporation
  • Microsoft Corporation
  • Nextiva, Inc.
  • RingCentral, Inc.
  • Vonage Holdings Corporation
  • 8x8 Inc.

Global Cloud Calling Market: Research Scope

Global Cloud Calling Market, by Solution

  • Unified Communication and Collaboration (UCC/UCaaS)
  • Web Real-Time Communication (WebRTC)
  • Interactive Voice Response (IVR)
  • Voice over Internet Protocol (VoIP)

Global Cloud Calling Market, by Service

  • Training and Consulting Service
  • Support and Maintenance Service
  • Managed Service

Global Cloud Calling Market, by Type

  • Private Cloud
  • Public Cloud
  • Hybrid Cloud

Global Cloud Calling Market, by End-user

  • Banking, Financial Services, and Insurance (BFSI)
  • Retail and Consumer Goods
  • Healthcare
  • IT and Telecommunication
  • Government
  • Travel and Hospitality
  • Media and Entertainment
  • Others (Transportation and Logistics, Automotive, and Energy and Utilities)

Global Cloud Calling Market, by Enterprise Size

  • Small and Medium Enterprises
  • Large Enterprises

Global Cloud Calling Market, by Region

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America

This intelligence report by TMR is the outcome of intense study and rigorous assessment of various dynamics shaping the growth of the market. TMR nurtures a close-knit team of analysts, strategists, and industry experts who offer clients tools, methodologies, and frameworks to make smarter decisions. Our objective, insights, and actionable analytics provide CXOs and executives to advance their mission-critical priorities with confidence.

The scrutiny of the various forces impacting the dynamics of the market, and key and associated industries, guides enterprises in understanding various consumer propositions. Our clients leverage these insights and perspectives to enhance customer experience in the fast-paced business environment.

All our insights and perspectives are broadly based on 4 Pillars or Stages: ASBC-S, which offer an elaborate and customizable framework for the success of an organization. The essence and the roles of these in organizational successes are highlighted below:

  • Agenda for CXOs: TMR, through the study, sets the tone for agendas that are pertinent to CEOs, CFOs, CIOs, and other CXO executives of businesses operating in the market. The perspectives help our clients to bridge the gap between agenda and action plan. TMR strives to offer guidance to CXOs to undertake mission-critical activities empowered by various business analysis tools, and boost the performance of the organizations. The perspectives guide you to decide on your own marketing mix that align well with the policies, visions, and mission.
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  • Benchmarking for Deciding Target Markets and Brand Positioning: The assessments in the study provides a scrutiny of marketing channels and marketing mix. Our various teams work synergistically with you to help identify your actual and potential direct, indirect, and budget competition areas. Additionally, the study helps you decide most effective budgets for various processes and promotional activities. Furthermore, the study guides you to set benchmarks for integrating people and processes with the 4Ps of marketing. Eventually, this will empower you to find out unique propositioning strategies and niches.
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The study presents scrutiny of region-specific consumer and technology trends, including the most recent industry dynamics. These broadly cover but not limited to

  • North America, South America, and the Americas
  • Asia Pacific and Japan
  • Europe
  • Latin America
  • Middle East and Africa

The study offers data-driven insights and guidance of several aspects. Some of the more notable questions are:

  • What are the major recent trends that can influence the product life cycle and the RoI?
  • Which regulatory trends shape corporate-level, business-level, and functional-level strategies?
  • Which micromarketing initiatives of leading players will bring in investments?
  • What can be the best framework and tools for PESTLE analysis?
  • Which regions will witness rise in new opportunities?
  • Which are the game-changing technologies being used to capture new revenue streams in the near future?
  • Which operational and tactical frameworks are being adopted by various players in gaining customer loyalty?
  • What is the current and expected intensity of competition the market in the near future?

Disclaimer: This market research study is an ongoing effort and extreme care has been taken to maintain the highest levels of accuracy at all stages. However, in the light of the rapidly evolving business dynamics, some region-specific or other segment-specific changes may take time to be part of the study.

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Cloud Calling Market