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Cloud-based streaming service is a technology that allows access a large collection of information without the need for permanent data transfer to and from a device or system. In cloud-based streaming services, information or content is continuously delivered to the end-user by the service provider over the internet. In this service, digital data is transferred to the user’s device in the form of digital packets. Cloud-based streaming services often operate on a client-server model in which streaming media, audio, and video content is encoded and compressed in a special format in order to transfer it without interruption. Several streaming service providers are delivering end-to-end live video streaming of digital information such as events, news, and sports content. Additionally, cloud-based streaming services also offer recording functionalities, which use the cloud server to store information, allowing the end-user to consume the content multiple times. Providers are emphasizing on delivering digital content in a high quality format such as high definition, ultra-high definition, and 4K due to rapid technological developments.

The rapid consumption of cloud-based streaming services is primarily driven by the rising penetration of internet services across the world. Furthermore, major telecom operators across countries such as Germany, Poland and India are emphasizing on implementation of fast broadband network and delivering advanced network services such as voice over internet protocol (VoIP), which in turn is boosting the expansion of cloud-based streaming services. Additionally, the rise in number of smartphone users across the world is propelling the expansion of streaming services. Furthermore, the increasing demand for immediate and ubiquitous access to the content is also driving cloud-based streaming services market. The importance of environmental footprint of digital content distribution is increasing across industries. This is anticipated to exhibit a positive impact on the market, as cloud-based streaming services help reduce the environmental footprint of digital content. Moreover, with fast technological developments, many companies emphasizing on taking leverage of a cloud-based streaming services. Consequently, several service providers are delivering internet-based collaborative business models and administrative models across the industries. However, a significant challenge faced by cloud-based streaming services is the availability of internet, internet service is obligatory in order to consume these services. Moreover, various policies and regulations designed by governments associated with cyber security and content are limiting the wide distribution or streaming of digital content. Similarly, piracy and license violations of digital content is a major restraint for the expansion of streaming services. However, a fine fettle penetration of 5G technology and increase in adoption of 4G/ LTE across the countries are anticipated to offer prominent opportunities for cloud-based streaming services in the near future.

The global cloud-based streaming services market can be segmented based on streaming type, end-use industry, and subscription model. Based on streaming type, the cloud-based streaming services market can be classified into live video streaming, video on demand, audio-only streaming, IP camera streaming, virtual reality (VR) and 360° streaming, and chat. Based on end-use industry, the market can be categorized into education, IT enterprises, government, sports, media & entertainment, and others, which includes healthcare, and tourism. Among these end-use industry segments, rising adoption of cloud-based streaming services across education and tourism industries is anticipated to offer lucrative opportunities during the forecast period. Based on subscription model, the cloud-based streaming services market can be classified into free to air model, premium model, and hybrid model. , The market in Europe and Asia Pacific is anticipated to expand at a significant pace during the forecast period due to the increase in penetration of cloud services, strong network coverage, and presence of established players in these regions.

Rising penetration of internet-based applications and increasing number of smartphone users have prompted several regional and global players to enter into the cloud-based streaming services market. Major players operating in the cloud-based streaming services market include Wowza Media Systems, LLC, Streambox, Netflix, Inc.; AT&T, Inc.;, Inc.; Hulu LLC, Google, Inc.; Sling TV, YouTube LLC, CBS Corporation, FuboTV, Canalplay, and Maxdome GmbH.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

  • Market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cloud Based Streaming Services Market

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