Cloud Application Programming Interface (API) enables development of applications and services used to provide cloud hardware, software and platforms. Cloud API works as a middleware that provides direct and indirect cloud infrastructure and software services to end users. There are two basic frameworks for a cloud API namely Representational State Transfer (REST) and Simple Object Access Protocol (SOAP). Cross platform and client specific APIs are also available for use according to the requirements. There are four major scenarios where cloud computing integrates with another platform or another cloud provider. First is PaaS API (Service Level) known as Platform-as-a-Service API which is used to provide access and functionality to cloud environment. Second is SaaS API (Application Level) known as Software as-a-Service API that binds the application layer with the cloud and underlying IT infrastructure layer. Third is Iaas API (Infrastructure Level) known as Infrastructure-as-a-service API which helps in controlling specific cloud resources and their distribution. Fourth is cloud provider and cross-platform APIs for multiple number of providers and platforms. One of the key decisions for a company is to choose the right interface or the combination of interfaces.
Cloud APIs are significant for any company, its most important benefit is control over the cloud operations. Companies can perform infrastructure management and deployment processes according to the business requirements. Moreover, users can build applications based on their requirement which increases its efficiency. Thus, cloud APIs provide the necessary flexibility to quickly and precisely perform user defined actions. This flexibility allows users to manage or deploy resources according to their requirement. Furthermore, integration with the existing software or platform is easy with the help of Cloud APIs. Easy integration helps organizations to transform their business to cloud without complications. However, there are a number of challenges that the cloud API market is currently facing. Organizational data which is stored on cloud platforms becomes vulnerable to theft and external breaches. Key issues surrounding cloud APIs are maintenance and documentation. Some cloud APIs have not defined the schema and operations clearly which has made it difficult for a user to understand the end version. Another key challenge is that cloud APIs do not support server initiated notifications inherently. Moreover, conversation states must be maintained for specific APIs which in turn results in reduced scalability and failure to recovery. Query language offered for cloud APIs is limited and insufficient for developers. In addition, making changes to Cloud APIs is a complex procedure that requires changes on both the ends i.e. client and server.
At present, cloud APIs are more accessible and intelligent to developers, owing to the increased power of analytics and cloud technologies. APIs deliver exceptional user experience. Speech recognition and cognitive computing are a few more applications of Cloud APIs. These developments are providing developers numerous opportunities aided by the growing mobile market. Easy-to-use developer tools are being developed to build better APIs.
Some of the major players in the global Cloud API market are Citrix Systems, Inc., Amazon Web Services, Inc., Google Inc., International Business Machines Corporation, Microsoft Corporation, Zend Technologies Ltd, Rackspace Inc., VMware, Inc., and CA Technologies, Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.