Increased need for targeted marketing across the globe is projected to drive sales opportunities in the global cloud advertising market during the forecast period of 2021 to 2031. Travel & hospitality and retail & consumer goods are some of the key verticals of the global market for cloud advertising.
An upcoming study by Transparency Market Research (TMR) gives 360-degree analysis of prime facets shaping the growth trajectory of the global cloud advertising market. Market trends, drivers, restraints, challenges, and growth opportunities are some of the key factors explained in-detail in this study document. This aside, readers will get reliable statistics on production, sales, volume, shares, and revenues of the market for cloud advertising.
The upcoming research report performs segmentation of the global cloud advertising market based on numerous crucial parameters such as application, component, organization size, deployment model, vertical, and region. On the basis of application, the market for cloud advertising is classified into two main parts, namely, campaign management and customer management.
With the emergence of various advanced technologies in the past 10 years, there are significant changes in the marketing techniques employed around the globe. Major marketing professionals today are growing focus on consistently upgrading their tools. Thus, there is notable growth in the adoption of concept of targeted marketing, in which one specific customer base is targeted. This marketing technique allows for reaching to specific type of potential product customers.
Social media and email marketing are latest techniques that allow for the analysis of target audience. Data analytics is gaining traction among marketers as it provides precise details of their target audience, thereby helps in making the advertising optimized and results-oriented. Thus, surge in the use of targeted marketing and consumer analytics tools is driving the expansion of the global cloud advertising market. Moreover, better return on investment and cost optimization are some of the factors fueling the market growth.
Competition Landscape and Notable Developments in Cloud Advertising Market
The global cloud advertising market is moderately fragmented in nature. Presence of many international-level players makes the competition levels of the market for cloud advertising highly intense. To maintain leading position, major enterprises from this market are executing organic as well as inorganic strategies such as joint ventures, mergers, acquisitions, partnerships, and collaborations.
Several players in the cloud advertising market are expanding their regional presence. A case in point is October 2021 announcement by Oracle. The firm announced the launch of a new underground cloud center in Jerusalem. It stated that they have developed a reinforced underground facility that will offer extreme levels of security against physical attacks including missile strikes.
The list of key players in the global cloud advertising market includes many names such as:
In terms of region, the global cloud advertising market shows existence in many geographical regions including Latin America, North America, Europe, Asia Pacific, and Middle East and Africa. Of all regions, Asia Pacific is one of the prominent regions of the market for cloud advertising.
The expansion of Asia Pacific cloud advertising market can be ascribed to many factors including high penetration of advanced technologies and surge in acceptance of cloud computing by varied enterprises in the region.
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