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Global Cloud Advertising Market: Snapshot

Increased need for targeted marketing across the globe is projected to drive sales opportunities in the global cloud advertising market during the forecast period of 2021 to 2031. Travel & hospitality and retail & consumer goods are some of the key verticals of the global market for cloud advertising.

An upcoming study by Transparency Market Research (TMR) gives 360-degree analysis of prime facets shaping the growth trajectory of the global cloud advertising market. Market trends, drivers, restraints, challenges, and growth opportunities are some of the key factors explained in-detail in this study document. This aside, readers will get reliable statistics on production, sales, volume, shares, and revenues of the market for cloud advertising.

The upcoming research report performs segmentation of the global cloud advertising market based on numerous crucial parameters such as application, component, organization size, deployment model, vertical, and region. On the basis of application, the market for cloud advertising is classified into two main parts, namely, campaign management and customer management.

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Key Drivers of Cloud Advertising Market Growth

With the emergence of various advanced technologies in the past 10 years, there are significant changes in the marketing techniques employed around the globe. Major marketing professionals today are growing focus on consistently upgrading their tools. Thus, there is notable growth in the adoption of concept of targeted marketing, in which one specific customer base is targeted. This marketing technique allows for reaching to specific type of potential product customers.

Social media and email marketing are latest techniques that allow for the analysis of target audience. Data analytics is gaining traction among marketers as it provides precise details of their target audience, thereby helps in making the advertising optimized and results-oriented. Thus, surge in the use of targeted marketing and consumer analytics tools is driving the expansion of the global cloud advertising market. Moreover, better return on investment and cost optimization are some of the factors fueling the market growth.

Competition Landscape and Notable Developments in Cloud Advertising Market

The global cloud advertising market is moderately fragmented in nature. Presence of many international-level players makes the competition levels of the market for cloud advertising highly intense. To maintain leading position, major enterprises from this market are executing organic as well as inorganic strategies such as joint ventures, mergers, acquisitions, partnerships, and collaborations.

Several players in the cloud advertising market are expanding their regional presence. A case in point is October 2021 announcement by Oracle. The firm announced the launch of a new underground cloud center in Jerusalem. It stated that they have developed a reinforced underground facility that will offer extreme levels of security against physical attacks including missile strikes.

The list of key players in the global cloud advertising market includes many names such as:

  • Oracle
  • Adobe
  • Google
  • Salesforce
  • SAP
  • IBM
  • Demandbase
  • Acquia

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Why Asia pacific is Prominent Region in Cloud Advertising Market?

In terms of region, the global cloud advertising market shows existence in many geographical regions including Latin America, North America, Europe, Asia Pacific, and Middle East and Africa. Of all regions, Asia Pacific is one of the prominent regions of the market for cloud advertising.

The expansion of Asia Pacific cloud advertising market can be ascribed to many factors including high penetration of advanced technologies and surge in acceptance of cloud computing by varied enterprises in the region.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cloud Advertising Market