Cling films are the plastic coatings found in the food packaging. Cling films has globally transformed the packaging in food and beverages market, owing to the increasing need for innovative packaging solutions in the food & beverage industry. Cling films are the soft plastic wraps of polyvinylidene chloride (PVC). Cling film coating is preferred as it majorly contributes to the health and hygiene of the food article, also preventing it from contaminants and preserving it. Furthermore, the cling films are considered as a cost effective way for food presentation. The global cling films market is expected to register a healthy growth rate during the forecast period.
The global cling films market is primarily driven by the eminent properties of cling films, which in turn is augmenting the demand for cling films in food and beverage industries. Cling films are permeable to water vapor and oxygen, which in turn extends the shelf life of the product or increases the peak freshness of the wrapped food articles. Cling films are now an indispensable non-food item for the food and beverages industry. Cling film being smooth surfaced will cling on to some of those surfaces which are smooth and thus can remain tightly fixed over the opening of the container without any use of adhesives. On the plus side, the cling films can keep the food articles moist in the fridge without any flavor and odor loss. Cling films can be ideally used to wrap sandwiches, leftover food, cover plated meals or fruits in a basket while travelling and to preserve food on a general note. The above mentioned factors are anticipated to drive the demand for global cling films market.
The cling films are available in 8 micron, 9 micron and 10 micron thickness. The cling film’s application is based on thickness of the film. Also, it is available in 60,70,80,90,100,115 and 150 Gauge. They are used based on the strength and capacity of the film to carry the product. Cling films are segmented into two forms namely Cast cling film and Blown cling film. The cast cling film is made from a continuous melting procedure of a thermoplastic and extracted from a flat die on a chill roll. This has a good clarity and a good tear resistance. It is comparatively less expensive. The blown cling film is manufactured using blow extrusion process. It is tougher and more resilient than cast cling film. It can take higher loads as compared to cast cling film. But blown cling film has poor clarity and is more expensive than cast cling film.
However, there are some disadvantages of cling films that can hamper the product wrapped which includes, low resistance of cling films to extreme weather, rough transport, and extreme temperature. The above mentioned factors might hamper the growth of global cling films market
The major end users of global cling films market are food and beverages, chemical, animal feeds and pharmaceutical companies. Cling films market is prominent in North America followed by Europe and Asia Pacific. The cling films market is slowly gaining phase in the Middle East, Africa and Latin America markets and is expected to account significant shares in the global cling films market over the forecast period. Some of the key players identified in the global cling films market includes Graco Adhesives, Anchor Packaging, Berry Plastics, AEP Industries Inc., Bemis Company Inc., Dow Chemical Company, FUJI Seal International Inc, Intertape Polymer Group Inc. and E I du Pont de Nemours and Co.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.