The plastic food packaging coating, also known as cling films, have globally transformed the food and beverages market. Plastic food packaging coating is preferred as it majorly contributes to the health and hygiene of the food article, also preventing it from contaminants and preserving it. Further, the cling films are considered as a cost effective way for food presentation. Cling films are soft plastic wraps of polyvinylidene chloride (PVC). 

Polyvinylidene chloride is permeable to water vapor and oxygen, which in turn, extends the shelf life of the product or increases the peak freshness of the wrapped food articles. Cling films are now an indispensable non-food item for the food and beverages industry. Cling film being smooth surfaced will cling on to some of those surfaces which are smooth and thus can remain tightly fixed over the opening of the container without any use of adhesives. The cling films can keep the food articles moist in the fridge without any flavor and odor loss. It can be ideally used to wrap sandwiches, cover leftover food, cover plated meals or fruits in a basket while travelling and to preserve food on a general note.

The cling films are available in 8 micron, 9 micron and 10 micron thickness. The cling film’s application is based on thickness of the film. Also, it is available in 60,70,80,90,100,115 and 150 Gauge. They are used based on the strength and capacity of the film to carry the product. Cling films are segmented into two forms namely Cast cling film and Blown cling film. The cast cling film is made from a continuous melting procedure of a thermoplastic and extracted from a flat die on a chill roll. This has a good clarity and a good tear resistance. It is comparatively less expensive. The blown cling film is manufactured using blow extrusion process. It is tougher and more resilient than cast cling film. It can take higher loads as compared to cast cling film. But blown cling film has poor clarity and is more expensive than cast cling film.

Apart from all the advantages it also has disadvantages that can hamper the product wrapped. It can tear off due to extreme weather or rough transport. Or it can even melt due to extreme temperature. This calls for an alternative to cling films, of which there are very few. The alternatives include cohesive/adhesive sprays, stretch hooding, shrink hooding and strapping. The stretch hooding seals the product from the top through a film and then stretches it to the whole product body, seals the top and releases the stretch.

In shrink hooding, a continuous roll of PVC film is cut according to the size and height of the product and then with the help of high volume of hot air, the film is shrunk on to the body of the product. The cohesive/adhesive sprays are water based sprays which are sprayed on to the product to keep it in place without being wrapped or any corner protectors. This spray has a very high shear strength. However when it is pulled, it comes off in pieces. Strapping can be done from thin aluminum or plastic films. These alternatives can be used to pack the industrial bags of beverages, chemicals, food and edible animal feed. These are required even less as compared to cling film.

The restraining factors of cling films is likely to drive the market for its alternatives. The major end users for this market will be food and beverages, chemical, animal feeds and pharmaceutical companies. This market is prominent in North America followed by Europe and Asia Pacific. It is slowly growing in the Middle East, Africa and Latin America. The key players in this alternatives market are Graco Adhesives, Anchor Packaging, Berry Plastics, AEP Industries Inc., Bemis Company Inc., Dow Chemical Company, FUJI Seal International Inc, Intertape Polymer Group Inc. and  E I du Pont de Nemours and Co.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Cling Film Alternative Market

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